Healthy Recipes Audience in Germany

Healthy Recipes has an estimated audience of 1,224,084 people in Germany. 75.1% are female, 24.9% are male, average age 30.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Progressive rock, Gil Ofarim, Collectable.
The average Healthy Recipes fan in Germany is 30.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Progressive rock, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Healthy Recipes audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Novel
Demographics of Healthy Recipes fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 30.6 |
| Estimated audience size | 1,224,084 |
Audience persona
The typical Healthy Recipes fan in Germany is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 280,346 | 1.42× |
| Nordrhein-Westfalen | 247,351 | 0.92× |
| Baden-Württemberg | 181,400 | 1.09× |
| Hessen | 115,146 | 1.23× |
| Berlin | 114,745 | 2.1× |
| Niedersachsen | 92,731 | 0.78× |
| Rheinland-Pfalz | 65,236 | 1.06× |
| Sachsen | 51,459 | 0.86× |
| Schleswig-Holstein | 37,074 | 0.84× |
| Hamburg | 36,079 | 1.3× |
| Brandenburg | 24,216 | 0.64× |
| Thüringen | 19,685 | 0.63× |
| Mecklenburg-Vorpommern | 16,814 | 0.72× |
| Sachsen-Anhalt | 16,569 | 0.52× |
| Saarland | 11,701 | 0.78× |
| Bremen | 11,482 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Artistic inspiration | 2.42× | Arts & Culture |
| Progressive rock | 3.04× | Music & Radio |
| Gil Ofarim | 1.66× | Music & Radio |
| Collectable | 2.05× | Kids & Family |
| Product design | 1.95× | Business & Career |
| Natural rubber | 2.5× | Cars & Mobility |
| Cachorro | 2.71× | Pets & Animals |
| Ipekyol | 2.71× | Shopping |
| Eco Friendly Living | 2.29× | Home & Garden |
| Picnic | 2.16× | Kids & Family |
| Bounce (film) | 5.85× | Movies & TV |
| Opposition (politics) | 3.51× | Politics & Society |
| Cross-country equestrianism | 4.49× | Sports |
| Bugatti Chiron | 3.05× | Cars & Mobility |
| Home Delivery | 1.51× | Food & Beverages |
| MS Mode | 3.72× | Fashion & Accessoires |
| McGregor, Iowa | 4.2× | Shopping |
| Roger Federer | 2.01× | Sports |
| DEFCON (video game) | 3.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.49 |
| Healthy Lifestyle | BALANCE | 1.96 |
| DIY Mentality | THRILL | 1.77 |
| Sports Activity | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Germany | 8.0% |
| Canada | 7.0% |
See Healthy Recipes audiences in other countries
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Frequently asked questions
How many fans does Healthy Recipes have in Germany?
Healthy Recipes has an estimated audience of 1,224,084 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Healthy Recipes fans?
75.1% of Healthy Recipes fans are female, 24.9% are male, with an average age of 30.6 years.
Which brands do Healthy Recipes fans like most?
Healthy Recipes fans show strongest brand affinity for Rossmann (1.63×), Artistic inspiration (2.42×), and Progressive rock (3.04×) over the country average.
Where do Healthy Recipes fans live in Germany?
Healthy Recipes fans in Germany are most concentrated in Bayern (reach 280,346), Nordrhein-Westfalen (reach 247,351), and Baden-Württemberg (reach 181,400). These three regions account for the largest share of the active audience.
What other brands do Healthy Recipes fans also like?
Beyond Healthy Recipes itself, the audience over-indexes on Artistic inspiration (2.42×), Progressive rock (3.04×), Gil Ofarim (1.66×), and Collectable (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.