Rascasse Audience Intelligence

Healthy Recipes Audience in Germany

A data profile of the people who buy, follow and care about Healthy Recipes in Germany — modelled from more than twelve digital signal sources. Healthy Recipes has an estimated audience of 1,224,084 people in Germany.

#2751among Topic in Germany#261in Food & Beverages

The average Healthy Recipes fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant-based diet, Cleanser, Sunday Brunch, with strongest over-indexing on Plant-based diet (16.55× the country average).

Demographically, the Healthy Recipes audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healthy Recipes fan in Germany is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy Recipes profile in Germany.

Audience size
1.2M
in Germany
Gender
75.1%♀
24.9% male
Age
30.6
average years
Country rank
#5405
Topic in Germany
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy Recipes fans

75.1% are female, 24.9% are male, average age 30.6.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Healthy Recipes audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age30.6
Estimated audience size1,224,084
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Healthy Recipes audience in Germany
Age bracketShare%
16-1940%
20-2926%
30-3918%
40-4912%
50+4%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Healthy Recipes audience comes from Germany.

Worldwide audience distribution share by country for Healthy Recipes
CountryShare
United States32.4%
Germany8.0%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy Recipes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healthy Recipes fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.34×
02Rheinland-Pfalz~70K1.11×
03Thüringen~30K1.11×
04Nordrhein-Westfalen~300K1.09×
05Bayern~200K1.06×
06Bremen~10K1.06×
07Saarland~20K1.03×
08Baden-Württemberg~200K1.00×
09Schleswig-Holstein~40K1.00×
10Hessen~90K0.99×
11Niedersachsen~100K0.98×
12Hamburg~30K0.97×
13Brandenburg~40K0.95×
14Sachsen-Anhalt~30K0.93×
15Mecklenburg-Vorpommern~20K0.89×
16Sachsen~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Healthy Recipes, Germany
0.87×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy Recipes audience
#·InterestCategoryAffinity×
01CleanserBeauty & Wellness16.70×
02Plant-based dietHealth16.55×
03Sunday BrunchKids & Family11.09×
04Smoked meatFood & Beverages8.59×
05Adriana LimaFashion & Accessoires8.41×
06Chocolate brownieFood & Beverages6.97×
07PhilanthropyArts & Culture5.62×
08Sustainable clothingFashion & Accessoires5.50×
09Peter HahnFashion & Accessoires5.41×
10Local foodFood & Beverages4.83×
11Robert RedfordMovies & TV4.39×
12Crime fictionLiterature4.24×
13Anime and manga fandomLiterature4.19×
14KitchenwareHome & Garden3.41×
15EtsyFashion & Accessoires3.08×
16Organic farmingFood & Beverages2.94×
17LivemusicMusic & Radio2.82×
18Organic foodFood & Beverages2.71×
19Do it yourself (DIY)Home & Garden2.68×
20RyanairTravel & Leisure2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy Recipes audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.47×
Design AffinityPREMIUM1.91×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy Recipes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
PatriotismCONSERVATISM0.87×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy Recipes have in Germany?

Healthy Recipes has an estimated audience of 1,224,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healthy Recipes fans?

75.1% of Healthy Recipes fans are female, 24.9% are male, with an average age of 30.6 years.

03

Which brands do Healthy Recipes fans like most?

Healthy Recipes fans show strongest brand affinity for Plant-based diet (16.55×), Cleanser (16.7×), and Sunday Brunch (11.09×) over the country average.

04

Where do Healthy Recipes fans live in Germany?

Healthy Recipes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy Recipes fans also like?

Beyond Healthy Recipes itself, the audience over-indexes on Cleanser (16.7×), Sunday Brunch (11.09×), Local food (4.83×), and Do it yourself (DIY) (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Healthy Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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