Rascasse Audience Intelligence

Smoked meat Audience in Germany

A data profile of the people who buy, follow and care about Smoked meat in Germany — modelled from more than twelve digital signal sources. Smoked meat has an estimated audience of 1,089,058 people in Germany.

#24among Dish in Germany#2967among Topic in Germany#290in Food & Beverages

The average Smoked meat fan in Germany is 40.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Cooking show, Pork, Landscape design, with strongest over-indexing on Cooking show (9.78× the country average).

Demographically, the Smoked meat audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smoked meat fan in Germany is more male, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoked meat profile in Germany.

Audience size
1.1M
in Germany
Gender
44.3%♀
55.7% male
Age
40.8
average years
Country rank
#6047
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoked meat fans

44.3% are female, 55.7% are male, average age 40.8.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Smoked meat audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age40.8
Estimated audience size1,089,058
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Smoked meat audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Smoked meat audience comes from Germany.

Worldwide audience distribution share by country for Smoked meat
CountryShare
United States33.9%
Japan5.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoked meat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smoked meat fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K2.45×
02Rheinland-Pfalz~90K1.57×
03Sachsen~70K1.38×
04Bayern~200K1.22×
05Nordrhein-Westfalen~300K1.06×
06Saarland~10K1.06×
07Bremen~10K1.06×
08Thüringen~30K0.96×
09Sachsen-Anhalt~20K0.88×
10Berlin~40K0.84×
11Mecklenburg-Vorpommern~20K0.83×
12Hessen~70K0.82×
13Brandenburg~30K0.81×
14Niedersachsen~80K0.80×
15Schleswig-Holstein~30K0.78×
16Hamburg~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Smoked meat, Germany
0.78×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoked meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoked meat audience
#·InterestCategoryAffinity×
01Cooking schoolFood & Beverages18.52×
02Smoking (cooking)Food & Beverages14.20×
03PorkFood & Beverages11.54×
04Sunday BrunchKids & Family11.11×
05Cooking showFood & Beverages9.78×
06FoodserviceFood & Beverages7.22×
07Landscape designBusiness & Career6.84×
08Cake decoratingFood & Beverages6.83×
09Home RenovationsHome & Garden6.79×
10Flower gardenHome & Garden6.51×
11Healthy foodHealth6.19×
12CookbookFood & Beverages5.83×
13Barbecue grillHome & Garden5.70×
14Take-outFood & Beverages5.23×
15Fitness and figure competitionSports5.18×
16Healthy habitsHealth4.61×
17Home constructionHome & Garden3.51×
18Live eventsMusic & Radio2.16×
19Arts and musicArts & Culture1.79×
20Sports and outdoorsSports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoked meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoked meat audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.57×
MindfulnessBALANCE2.22×
Healthy LifestyleBALANCE2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoked meat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
SpiritualityBALANCE0.76×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoked meat have in Germany?

Smoked meat has an estimated audience of 1,089,058 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Smoked meat fans?

44.3% of Smoked meat fans are female, 55.7% are male, with an average age of 40.8 years.

03

Which brands do Smoked meat fans like most?

Smoked meat fans show strongest brand affinity for Cooking show (9.78×), Pork (11.54×), and Landscape design (6.84×) over the country average.

04

Where do Smoked meat fans live in Germany?

Smoked meat fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Smoked meat fans also like?

Beyond Smoked meat itself, the audience over-indexes on Pork (11.54×), Landscape design (6.84×), Sunday Brunch (11.11×), and Cookbook (5.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Smoked meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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