Smoked meat Audience in Germany

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Smoked meat has an estimated audience of 1,089,058 people in Germany. 44.3% are female, 55.7% are male, average age 40.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Cooking show, Pork, Landscape design, Sunday Brunch, Cookbook.

The average Smoked meat fan in Germany is 40.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Cooking show, Pork, Landscape design, with strongest over-indexing on Cooking show (9.78× the country average). Demographically, the Smoked meat audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Smoked meat fans

Demographic split for Smoked meat audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age40.8
Estimated audience size1,089,058

Audience persona

The typical Smoked meat fan in Germany is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Cooking show.

Top regions in Germany

Top regions ranked by reach for Smoked meat in Germany
RegionReachAffinity
Baden-Württemberg387,8102.61×
Nordrhein-Westfalen272,5201.14×
Bayern215,4451.23×
Rheinland-Pfalz99,3461.82×
Sachsen83,1201.56×
Niedersachsen82,1140.78×
Hessen68,4670.83×
Berlin33,0070.68×
Thüringen24,6740.89×
Schleswig-Holstein21,7180.56×
Brandenburg17,8350.53×
Sachsen-Anhalt17,7910.63×
Hamburg13,9000.56×
Saarland12,3800.93×
Mecklenburg-Vorpommern8,9410.43×
Bremen7,7880.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoked meat audience
BrandAffinityCategory
Cooking show9.78×Food & Beverages
Pork11.54×Food & Beverages
Landscape design6.84×Business & Career
Sunday Brunch11.11×Kids & Family
Cookbook5.83×Food & Beverages
Smoking (cooking)14.2×Food & Beverages
Healthy food6.19×Health
Healthy habits4.61×Health
Cooking school18.52×Food & Beverages
Foodservice7.22×Food & Beverages
Barbecue grill5.7×Home & Garden
Home Renovations6.79×Home & Garden
Flower garden6.51×Home & Garden
Take-out5.23×Food & Beverages
Cake decorating6.83×Food & Beverages
Live events2.16×Music & Radio
Fitness and figure competition5.18×Sports
Home construction3.51×Home & Garden
Arts and music1.79×Arts & Culture
Sports and outdoors1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoked meat audience
TraitClusterScore
Convenience OrientationPREMIUM3.09
DIY MentalityTHRILL2.21
IndulgenceJOY1.78
Pet OwnershipJOY1.63
Luxury OrientationPREMIUM1.57
Healthy LifestyleBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Smoked meat
CountryShare
United States33.9%
Japan5.7%
United Kingdom4.9%

See Smoked meat audiences in other countries

More Dish audiences in Germany

Frequently asked questions

How many fans does Smoked meat have in Germany?

Smoked meat has an estimated audience of 1,089,058 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of Smoked meat fans?

44.3% of Smoked meat fans are female, 55.7% are male, with an average age of 40.8 years.

Which brands do Smoked meat fans like most?

Smoked meat fans show strongest brand affinity for Cooking show (9.78×), Pork (11.54×), and Landscape design (6.84×) over the country average.

Where do Smoked meat fans live in Germany?

Smoked meat fans in Germany are most concentrated in Baden-Württemberg (reach 387,810), Nordrhein-Westfalen (reach 272,520), and Bayern (reach 215,445). These three regions account for the largest share of the active audience.

What other brands do Smoked meat fans also like?

Beyond Smoked meat itself, the audience over-indexes on Pork (11.54×), Landscape design (6.84×), Sunday Brunch (11.11×), and Cookbook (5.83×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.