Smoked meat Audience in Germany

Smoked meat has an estimated audience of 1,089,058 people in Germany. 44.3% are female, 55.7% are male, average age 40.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Cooking show, Pork, Landscape design, Sunday Brunch, Cookbook.
The average Smoked meat fan in Germany is 40.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Cooking show, Pork, Landscape design, with strongest over-indexing on Cooking show (9.78× the country average). Demographically, the Smoked meat audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Smoked meat fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 40.8 |
| Estimated audience size | 1,089,058 |
Audience persona
The typical Smoked meat fan in Germany is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Cooking show.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 387,810 | 2.61× |
| Nordrhein-Westfalen | 272,520 | 1.14× |
| Bayern | 215,445 | 1.23× |
| Rheinland-Pfalz | 99,346 | 1.82× |
| Sachsen | 83,120 | 1.56× |
| Niedersachsen | 82,114 | 0.78× |
| Hessen | 68,467 | 0.83× |
| Berlin | 33,007 | 0.68× |
| Thüringen | 24,674 | 0.89× |
| Schleswig-Holstein | 21,718 | 0.56× |
| Brandenburg | 17,835 | 0.53× |
| Sachsen-Anhalt | 17,791 | 0.63× |
| Hamburg | 13,900 | 0.56× |
| Saarland | 12,380 | 0.93× |
| Mecklenburg-Vorpommern | 8,941 | 0.43× |
| Bremen | 7,788 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking show | 9.78× | Food & Beverages |
| Pork | 11.54× | Food & Beverages |
| Landscape design | 6.84× | Business & Career |
| Sunday Brunch | 11.11× | Kids & Family |
| Cookbook | 5.83× | Food & Beverages |
| Smoking (cooking) | 14.2× | Food & Beverages |
| Healthy food | 6.19× | Health |
| Healthy habits | 4.61× | Health |
| Cooking school | 18.52× | Food & Beverages |
| Foodservice | 7.22× | Food & Beverages |
| Barbecue grill | 5.7× | Home & Garden |
| Home Renovations | 6.79× | Home & Garden |
| Flower garden | 6.51× | Home & Garden |
| Take-out | 5.23× | Food & Beverages |
| Cake decorating | 6.83× | Food & Beverages |
| Live events | 2.16× | Music & Radio |
| Fitness and figure competition | 5.18× | Sports |
| Home construction | 3.51× | Home & Garden |
| Arts and music | 1.79× | Arts & Culture |
| Sports and outdoors | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.09 |
| DIY Mentality | THRILL | 2.21 |
| Indulgence | JOY | 1.78 |
| Pet Ownership | JOY | 1.63 |
| Luxury Orientation | PREMIUM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 5.7% |
| United Kingdom | 4.9% |
See Smoked meat audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Smoked meat have in Germany?
Smoked meat has an estimated audience of 1,089,058 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Smoked meat fans?
44.3% of Smoked meat fans are female, 55.7% are male, with an average age of 40.8 years.
Which brands do Smoked meat fans like most?
Smoked meat fans show strongest brand affinity for Cooking show (9.78×), Pork (11.54×), and Landscape design (6.84×) over the country average.
Where do Smoked meat fans live in Germany?
Smoked meat fans in Germany are most concentrated in Baden-Württemberg (reach 387,810), Nordrhein-Westfalen (reach 272,520), and Bayern (reach 215,445). These three regions account for the largest share of the active audience.
What other brands do Smoked meat fans also like?
Beyond Smoked meat itself, the audience over-indexes on Pork (11.54×), Landscape design (6.84×), Sunday Brunch (11.11×), and Cookbook (5.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.