Rascasse Audience Intelligence

Barbecue grill Audience in Germany

A data profile of the people who buy, follow and care about Barbecue grill in Germany — modelled from more than twelve digital signal sources. Barbecue grill has an estimated audience of 4,562,623 people in Germany.

#759among Topic in Germany#92in Home & Garden

The average Barbecue grill fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue grill profile in Germany.

Audience size
4.6M
in Germany
Gender
44.8%♀
55.2% male
Age
41.1
average years
Country rank
#1219
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue grill fans

44.8% are female, 55.2% are male, average age 41.1.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Barbecue grill audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age41.1
Estimated audience size4,562,623
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Barbecue grill audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Barbecue grill audience comes from Germany.

Worldwide audience distribution share by country for Barbecue grill
CountryShare
United States22.3%
Japan11.6%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue grill audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barbecue grill fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K1.89×
02Hamburg~100K1.18×
03Berlin~200K1.16×
04Niedersachsen~400K1.02×
05Nordrhein-Westfalen~1M0.99×
06Sachsen-Anhalt~100K0.99×
07Thüringen~100K0.99×
08Sachsen~200K0.96×
09Bremen~40K0.96×
10Mecklenburg-Vorpommern~80K0.94×
11Brandenburg~100K0.93×
12Baden-Württemberg~600K0.92×
13Bayern~700K0.90×
14Schleswig-Holstein~100K0.89×
15Rheinland-Pfalz~200K0.86×
16Saarland~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Barbecue grill, Germany
0.76×1.00×1.89×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Barbecue grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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