Rascasse Audience Intelligence

Barbecue grill Audience in Brazil

A data profile of the people who buy, follow and care about Barbecue grill in Brazil — modelled from more than twelve digital signal sources. Barbecue grill has an estimated audience of 4,410,885 people in Brazil.

#1037among Topic in Brazil#91in Home & Garden

The average Barbecue grill fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue grill profile in Brazil.

Audience size
4.4M
in Brazil
Gender
60.1%♀
39.9% male
Age
39.8
average years
Country rank
#1545
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue grill fans

60.1% are female, 39.9% are male, average age 39.8.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Barbecue grill audience in Brazil
MetricValue
Female60.1%
Male39.9%
Average age39.8
Estimated audience size4,410,885
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Barbecue grill audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Barbecue grill audience comes from Brazil.

Worldwide audience distribution share by country for Barbecue grill
CountryShare
United States22.3%
Japan11.6%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue grill audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Barbecue grill fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~2M1.64×
02Sergipe~50K1.10×
03Piauí~60K1.06×
04Mato Grosso do Sul~70K1.05×
05Paraíba~90K1.03×
06Rondônia~40K1.03×
07Acre~20K1.03×
08Espírito Santo~90K1.01×
09Mato Grosso~80K1.01×
10Rio Grande do Norte~70K1.01×
11Alagoas~60K1.01×
12Roraima~10K1.01×
13Maranhão~100K1.00×
14Amazonas~80K0.99×
15Federal District~70K0.99×
16Tocantins~30K0.99×
17Pará~100K0.98×
18Goiás~200K0.97×
19Santa Catarina~200K0.96×
20Pernambuco~200K0.96×
21Ceará~200K0.95×
22Rio Grande do Sul~200K0.94×
23Bahia~300K0.93×
24Paraná~200K0.92×
25Rio de Janeiro~400K0.89×
26Minas Gerais~400K0.88×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Barbecue grill audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Barbecue grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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