Cooking school Audience in Germany
Cooking school has an estimated audience of 460,584 people in Germany. 62.6% are female, 37.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bake sale, Full breakfast, Chocolate Lovers, Healthy food, Fruit salad.
The average Cooking school fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bake sale, Full breakfast, Chocolate Lovers, with strongest over-indexing on Bake sale (30.54× the country average). Demographically, the Cooking school audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Cooking school fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 32.5 |
| Estimated audience size | 460,584 |
Audience persona
The typical Cooking school fan in Germany is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Bake sale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,213 | 1.26× |
| Bayern | 79,210 | 1.07× |
| Baden-Württemberg | 76,755 | 1.22× |
| Niedersachsen | 54,176 | 1.21× |
| Hessen | 37,793 | 1.08× |
| Rheinland-Pfalz | 26,051 | 1.13× |
| Hamburg | 20,126 | 1.93× |
| Schleswig-Holstein | 19,721 | 1.19× |
| Berlin | 19,440 | 0.94× |
| Sachsen | 18,084 | 0.8× |
| Brandenburg | 10,681 | 0.75× |
| Thüringen | 8,716 | 0.74× |
| Sachsen-Anhalt | 6,527 | 0.55× |
| Mecklenburg-Vorpommern | 6,458 | 0.73× |
| Bremen | 3,850 | 0.98× |
| Saarland | 2,318 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bake sale | 30.54× | Food & Beverages |
| Full breakfast | 16.12× | Food & Beverages |
| Chocolate Lovers | 17.13× | Food & Beverages |
| Healthy food | 4.09× | Health |
| Fruit salad | 12.18× | Food & Beverages |
| Food | 1.54× | Food & Beverages |
| Peter Hahn | 5.48× | Fashion & Accessoires |
| Matahari (department store) | 18.04× | Fashion & Accessoires |
| Salad | 5.82× | Food & Beverages |
| Chocolate cake | 4.97× | Food & Beverages |
| Chocolate brownie | 5.19× | Food & Beverages |
| Orange juice | 12.2× | Food & Beverages |
| Sunday Natural | 3.51× | Health |
| Nutella | 6.3× | Food & Beverages |
| Smoothie | 5.26× | Food & Beverages |
| Chobani | 24.27× | Food & Beverages |
| Cheesecake | 4.46× | Food & Beverages |
| Bofrost | 4.3× | Food & Beverages |
| Honey | 5.62× | Food & Beverages |
| Apple juice | 10.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Sports Activity | POWER | 1.98 |
| DIY Mentality | THRILL | 1.92 |
| Urban Lifestyle | OPEN | 1.85 |
| Sustainability | BALANCE | 1.84 |
| Quality Awareness | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| United States | 18.2% |
| Spain | 5.3% |
See Cooking school audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Cooking school have in Germany?
Cooking school has an estimated audience of 460,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking school fans?
62.6% of Cooking school fans are female, 37.4% are male, with an average age of 32.5 years.
Which brands do Cooking school fans like most?
Cooking school fans show strongest brand affinity for Bake sale (30.54×), Full breakfast (16.12×), and Chocolate Lovers (17.13×) over the country average.
Where do Cooking school fans live in Germany?
Cooking school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,213), Bayern (reach 79,210), and Baden-Württemberg (reach 76,755). These three regions account for the largest share of the active audience.
What other brands do Cooking school fans also like?
Beyond Cooking school itself, the audience over-indexes on Full breakfast (16.12×), Chocolate Lovers (17.13×), Healthy food (4.09×), and Fruit salad (12.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.