Rascasse Audience Intelligence

Cooking school Audience in Germany

A data profile of the people who buy, follow and care about Cooking school in Germany — modelled from more than twelve digital signal sources. Cooking school has an estimated audience of 460,584 people in Germany.

#205among Touchpoint in Germany#611in Food & Beverages

The average Cooking school fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bake sale, Full breakfast, Chocolate Lovers, with strongest over-indexing on Bake sale (30.54× the country average).

Demographically, the Cooking school audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cooking school fan in Germany is more female, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Bake sale.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking school profile in Germany.

Audience size
461K
in Germany
Gender
62.6%♀
37.4% male
Age
32.5
average years
Country rank
#12541
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking school fans

62.6% are female, 37.4% are male, average age 32.5.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Cooking school audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age32.5
Estimated audience size460,584
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Cooking school audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Cooking school audience comes from Germany.

Worldwide audience distribution share by country for Cooking school
CountryShare
Japan19.5%
United States18.2%
Spain5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooking school fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K3.44×
02Hamburg~20K1.73×
03Nordrhein-Westfalen~100K1.23×
04Niedersachsen~50K1.18×
05Baden-Württemberg~70K1.15×
06Schleswig-Holstein~20K1.12×
07Rheinland-Pfalz~30K1.08×
08Hessen~40K1.06×
09Bayern~80K1.03×
10Bremen~4K1.00×
11Berlin~20K0.89×
12Mecklenburg-Vorpommern~8K0.86×
13Brandenburg~10K0.84×
14Saarland~5K0.84×
15Sachsen~20K0.83×
16Sachsen-Anhalt~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Cooking school, Germany
0.80×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking school audience
#·InterestCategoryAffinity×
01Bake saleFood & Beverages30.54×
02ChobaniFood & Beverages24.27×
03Matahari (department store)Fashion & Accessoires18.04×
04Chocolate LoversFood & Beverages17.13×
05Full breakfastFood & Beverages16.12×
06Orange juiceFood & Beverages12.20×
07Fruit saladFood & Beverages12.18×
08Apple juiceFood & Beverages10.79×
09NutellaFood & Beverages6.30×
10SaladFood & Beverages5.82×
11HoneyFood & Beverages5.62×
12Peter HahnFashion & Accessoires5.48×
13SmoothieFood & Beverages5.26×
14Chocolate brownieFood & Beverages5.19×
15Chocolate cakeFood & Beverages4.97×
16CheesecakeFood & Beverages4.46×
17BofrostFood & Beverages4.30×
18Healthy foodHealth4.09×
19Sunday NaturalHealth3.51×
20FoodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking school audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Price SensitivityPREMIUM1.33×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking school audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
PatriotismCONSERVATISM0.86×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking school have in Germany?

Cooking school has an estimated audience of 460,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooking school fans?

62.6% of Cooking school fans are female, 37.4% are male, with an average age of 32.5 years.

03

Which brands do Cooking school fans like most?

Cooking school fans show strongest brand affinity for Bake sale (30.54×), Full breakfast (16.12×), and Chocolate Lovers (17.13×) over the country average.

04

Where do Cooking school fans live in Germany?

Cooking school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking school fans also like?

Beyond Cooking school itself, the audience over-indexes on Full breakfast (16.12×), Chocolate Lovers (17.13×), Sunday Natural (3.51×), and Healthy food (4.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cooking school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooking school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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