Rascasse Audience Intelligence

Bake sale Audience in Germany

A data profile of the people who buy, follow and care about Bake sale in Germany — modelled from more than twelve digital signal sources. Bake sale has an estimated audience of 407,264 people in Germany.

#216among Touchpoint in Germany#680in Food & Beverages

The average Bake sale fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cooking school, Cyndi Lauper, Iggy Pop, with strongest over-indexing on Cooking school (30.54× the country average).

Demographically, the Bake sale audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Bake sale fan in Germany is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Cooking school.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bake sale profile in Germany.

Audience size
407K
in Germany
Gender
80.1%♀
19.9% male
Age
33.4
average years
Country rank
#13830
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bake sale fans

80.1% are female, 19.9% are male, average age 33.4.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Bake sale audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age33.4
Estimated audience size407,264
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Bake sale audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3922%
40-4916%
50+7%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Bake sale audience comes from Germany.

Worldwide audience distribution share by country for Bake sale
CountryShare
Brazil41.1%
United States10.1%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bake sale audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bake sale fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~7K1.37×
02Mecklenburg-Vorpommern~9K1.13×
03Thüringen~10K1.10×
04Sachsen-Anhalt~10K1.06×
05Hamburg~10K1.04×
06Brandenburg~10K1.02×
07Berlin~20K0.97×
08Schleswig-Holstein~10K0.97×
09Rheinland-Pfalz~20K0.95×
10Sachsen~20K0.94×
11Niedersachsen~30K0.87×
12Hessen~30K0.87×
13Baden-Württemberg~50K0.83×
14Bayern~50K0.81×
15Nordrhein-Westfalen~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Bake sale, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bake sale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bake sale audience
#·InterestCategoryAffinity×
01Cooking schoolFood & Beverages30.54×
02TiramisuFood & Beverages21.33×
03Cyndi LauperMusic & Radio20.00×
04Charli XCXMusic & Radio20.00×
05Bryan FerryMusic & Radio20.00×
06Iggy PopMusic & Radio19.72×
07Chocolate truffleFood & Beverages16.05×
08Kate BushMusic & Radio13.70×
09MuffinFood & Beverages12.17×
10Smoked meatFood & Beverages12.02×
11Dua LipaMusic & Radio9.87×
12Gated communityHome & Garden8.88×
13Chocolate brownieFood & Beverages7.98×
14PastryFood & Beverages6.04×
15BakeryFood & Beverages4.91×
16KitchenwareHome & Garden4.39×
17Local foodFood & Beverages4.04×
18EtsyFashion & Accessoires3.95×
19RyanairTravel & Leisure3.23×
20Do it yourself (DIY)Home & Garden2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bake sale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bake sale audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.29×
Design AffinityPREMIUM2.14×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bake sale audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Community OrientationOPEN0.72×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bake sale have in Germany?

Bake sale has an estimated audience of 407,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bake sale fans?

80.1% of Bake sale fans are female, 19.9% are male, with an average age of 33.4 years.

03

Which brands do Bake sale fans like most?

Bake sale fans show strongest brand affinity for Cooking school (30.54×), Cyndi Lauper (20×), and Iggy Pop (19.72×) over the country average.

04

Where do Bake sale fans live in Germany?

Bake sale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bake sale fans also like?

Beyond Bake sale itself, the audience over-indexes on Cyndi Lauper (20×), Iggy Pop (19.72×), Muffin (12.17×), and Dua Lipa (9.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bake sale audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bake sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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