Chocolate truffle Audience in Germany
Chocolate truffle has an estimated audience of 477,974 people in Germany. 73.1% are female, 26.9% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, White chocolate, Ferrero Rocher, Chocolate bar, More Nutrition.
The average Chocolate truffle fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, White chocolate, Ferrero Rocher, with strongest over-indexing on Bauhaus (5.3× the country average). Demographically, the Chocolate truffle audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate truffle fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 31.1 |
| Estimated audience size | 477,974 |
Audience persona
The typical Chocolate truffle fan in Germany is more female, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,791 | 1.25× |
| Bayern | 85,442 | 1.11× |
| Baden-Württemberg | 79,629 | 1.22× |
| Niedersachsen | 53,354 | 1.15× |
| Hessen | 48,187 | 1.32× |
| Rheinland-Pfalz | 24,699 | 1.03× |
| Berlin | 24,130 | 1.13× |
| Sachsen | 19,076 | 0.81× |
| Schleswig-Holstein | 15,568 | 0.91× |
| Hamburg | 14,702 | 1.36× |
| Brandenburg | 11,148 | 0.75× |
| Thüringen | 9,542 | 0.78× |
| Sachsen-Anhalt | 8,504 | 0.69× |
| Mecklenburg-Vorpommern | 6,824 | 0.75× |
| Saarland | 5,102 | 0.87× |
| Bremen | 3,526 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 5.3× | Shopping |
| White chocolate | 28.95× | Food & Beverages |
| Ferrero Rocher | 18.58× | Food & Beverages |
| Chocolate bar | 18.91× | Food & Beverages |
| More Nutrition | 4.55× | Health |
| Easter egg | 17.62× | Kids & Family |
| Beverages | 3.03× | Food & Beverages |
| Hazelnut | 23.85× | Food & Beverages |
| Fruit preserves | 19.6× | Food & Beverages |
| Restaurants | 2.48× | Food & Beverages |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Photography | 2.63× | Arts & Culture |
| Clothing | 2.08× | Fashion & Accessoires |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Chocolate cake | 6.75× | Food & Beverages |
| Food | 1.89× | Food & Beverages |
| Cupcake | 5.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.02 |
| Healthy Lifestyle | BALANCE | 1.96 |
| Indulgence | JOY | 1.88 |
| DIY Mentality | THRILL | 1.74 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Price Sensitivity | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 13.9% |
| Japan | 12.6% |
See Chocolate truffle audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Chocolate truffle have in Germany?
Chocolate truffle has an estimated audience of 477,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate truffle fans?
73.1% of Chocolate truffle fans are female, 26.9% are male, with an average age of 31.1 years.
Which brands do Chocolate truffle fans like most?
Chocolate truffle fans show strongest brand affinity for Bauhaus (5.3×), White chocolate (28.95×), and Ferrero Rocher (18.58×) over the country average.
Where do Chocolate truffle fans live in Germany?
Chocolate truffle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,791), Bayern (reach 85,442), and Baden-Württemberg (reach 79,629). These three regions account for the largest share of the active audience.
What other brands do Chocolate truffle fans also like?
Beyond Chocolate truffle itself, the audience over-indexes on White chocolate (28.95×), Ferrero Rocher (18.58×), Chocolate bar (18.91×), and More Nutrition (4.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.