Rascasse Audience Intelligence

Chocolate truffle Audience in Germany

A data profile of the people who buy, follow and care about Chocolate truffle in Germany — modelled from more than twelve digital signal sources. Chocolate truffle has an estimated audience of 477,974 people in Germany.

#38among Sweet in Germany#4787among Topic in Germany#591in Food & Beverages

The average Chocolate truffle fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bauhaus, White chocolate, More Nutrition, with strongest over-indexing on Bauhaus (5.3× the country average).

Demographically, the Chocolate truffle audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chocolate truffle fan in Germany is more female, around 31.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bauhaus.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate truffle profile in Germany.

Audience size
478K
in Germany
Gender
73.1%♀
26.9% male
Age
31.1
average years
Country rank
#12195
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate truffle fans

73.1% are female, 26.9% are male, average age 31.1.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Chocolate truffle audience in Germany
MetricValue
Female73.1%
Male26.9%
Average age31.1
Estimated audience size477,974
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Chocolate truffle audience in Germany
Age bracketShare%
16-1945%
20-2918%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Chocolate truffle audience comes from Germany.

Worldwide audience distribution share by country for Chocolate truffle
CountryShare
United States13.9%
Brazil13.9%
Japan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate truffle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chocolate truffle fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.33×
02Hessen~50K1.29×
03Nordrhein-Westfalen~100K1.24×
04Baden-Württemberg~80K1.18×
05Niedersachsen~50K1.12×
06Bayern~80K1.08×
07Berlin~20K1.06×
08Rheinland-Pfalz~20K1.02×
09Saarland~5K0.93×
10Bremen~4K0.93×
11Schleswig-Holstein~20K0.91×
12Sachsen~20K0.83×
13Thüringen~10K0.83×
14Mecklenburg-Vorpommern~7K0.79×
15Brandenburg~10K0.77×
16Sachsen-Anhalt~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Chocolate truffle, Germany
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate truffle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate truffle audience
#·InterestCategoryAffinity×
01White chocolateFood & Beverages28.95×
02HazelnutFood & Beverages23.85×
03Fruit preservesFood & Beverages19.60×
04Chocolate barFood & Beverages18.91×
05Ferrero RocherFood & Beverages18.58×
06Easter eggKids & Family17.62×
07Chocolate cakeFood & Beverages6.75×
08CupcakeFood & Beverages5.78×
09BauhausShopping5.30×
10More NutritionHealth4.55×
11BeveragesFood & Beverages3.03×
12PhotographyArts & Culture2.63×
13RestaurantsFood & Beverages2.48×
14BeautyBeauty & Wellness2.16×
15DesignHome & Garden2.11×
16ReadingLiterature2.09×
17ClothingFashion & Accessoires2.08×
18ShoppingShopping2.07×
19MusicBusiness & Career1.89×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate truffle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate truffle audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.84×
IndividualismJOY2.31×
Pet OwnershipJOY2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate truffle audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SustainabilityBALANCE1.00×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate truffle have in Germany?

Chocolate truffle has an estimated audience of 477,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chocolate truffle fans?

73.1% of Chocolate truffle fans are female, 26.9% are male, with an average age of 31.1 years.

03

Which brands do Chocolate truffle fans like most?

Chocolate truffle fans show strongest brand affinity for Bauhaus (5.3×), White chocolate (28.95×), and More Nutrition (4.55×) over the country average.

04

Where do Chocolate truffle fans live in Germany?

Chocolate truffle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate truffle fans also like?

Beyond Chocolate truffle itself, the audience over-indexes on White chocolate (28.95×), More Nutrition (4.55×), Ferrero Rocher (18.58×), and Chocolate bar (18.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Chocolate truffle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chocolate truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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