Hazelnut Audience in Germany
Hazelnut has an estimated audience of 343,360 people in Germany. 74.0% are female, 26.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Artistic inspiration, Saving, Home construction.
The average Hazelnut fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Artistic inspiration, with strongest over-indexing on Home Office (3.35× the country average). Demographically, the Hazelnut audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Hazelnut fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.2 |
| Estimated audience size | 343,360 |
Audience persona
The typical Hazelnut fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,162 | 1.13× |
| Bayern | 67,562 | 1.22× |
| Baden-Württemberg | 60,388 | 1.29× |
| Niedersachsen | 34,509 | 1.03× |
| Hessen | 28,181 | 1.08× |
| Rheinland-Pfalz | 17,733 | 1.03× |
| Sachsen | 16,875 | 1× |
| Berlin | 14,644 | 0.95× |
| Schleswig-Holstein | 10,317 | 0.84× |
| Brandenburg | 8,954 | 0.84× |
| Hamburg | 8,700 | 1.12× |
| Thüringen | 8,260 | 0.94× |
| Sachsen-Anhalt | 7,634 | 0.86× |
| Mecklenburg-Vorpommern | 5,564 | 0.85× |
| Saarland | 4,138 | 0.98× |
| Bremen | 2,418 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.35× | Business & Career |
| Rossmann | 1.67× | Shopping |
| Artistic inspiration | 2.41× | Arts & Culture |
| Saving | 2.6× | Business & Career |
| Home construction | 1.53× | Home & Garden |
| Progressive rock | 2.53× | Music & Radio |
| Este, Veneto | 3.9× | Travel & Leisure |
| Assetto Corsa | 8.85× | Games |
| Combat sport | 1.8× | Sports |
| Time (magazine) | 2.55× | News |
| Ion Iliescu | 10.15× | Politics & Society |
| VfL Wolfsburg | 1.87× | Sports |
| Mothercare | 1.79× | Kids & Family |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Go for It (film) | 7.08× | Movies & TV |
| Braun Büffel | 7.06× | Fashion & Accessoires |
| Mohamed Salah | 2.71× | Sports |
| Bank account | 2.09× | Business & Career |
| TVP1 | 5.91× | Movies & TV |
| Eindhoven | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.74 |
| Pet Ownership | JOY | 1.72 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Healthy Lifestyle | BALANCE | 1.66 |
| DIY Mentality | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 11.6% |
| France | 5.2% |
See Hazelnut audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Hazelnut have in Germany?
Hazelnut has an estimated audience of 343,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hazelnut fans?
74.0% of Hazelnut fans are female, 26.0% are male, with an average age of 38.2 years.
Which brands do Hazelnut fans like most?
Hazelnut fans show strongest brand affinity for Home Office (3.35×), Rossmann (1.67×), and Artistic inspiration (2.41×) over the country average.
Where do Hazelnut fans live in Germany?
Hazelnut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,162), Bayern (reach 67,562), and Baden-Württemberg (reach 60,388). These three regions account for the largest share of the active audience.
What other brands do Hazelnut fans also like?
Beyond Hazelnut itself, the audience over-indexes on Rossmann (1.67×), Artistic inspiration (2.41×), Saving (2.6×), and Home construction (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hazelnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.