Rascasse Audience Intelligence

Hazelnut Audience in Germany

A data profile of the people who buy, follow and care about Hazelnut in Germany — modelled from more than twelve digital signal sources. Hazelnut has an estimated audience of 343,360 people in Germany.

#14among Fruit in Germany#5739among Topic in Germany#780in Food & Beverages

The average Hazelnut fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cornetto (ice cream), Mövenpick Ice Cream, Chocolate truffle, with strongest over-indexing on Cornetto (ice cream) (50.19× the country average).

Demographically, the Hazelnut audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hazelnut fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cornetto (ice cream).

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hazelnut profile in Germany.

Audience size
343K
in Germany
Gender
74.0%♀
26.0% male
Age
38.2
average years
Country rank
#15743
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hazelnut fans

74.0% are female, 26.0% are male, average age 38.2.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Hazelnut audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age38.2
Estimated audience size343,360
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Hazelnut audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Hazelnut audience comes from Germany.

Worldwide audience distribution share by country for Hazelnut
CountryShare
United States16.7%
Italy11.6%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hazelnut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hazelnut fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.21×
02Bayern~60K1.17×
03Nordrhein-Westfalen~80K1.10×
04Hamburg~9K1.10×
05Hessen~30K1.08×
06Rheinland-Pfalz~20K1.04×
07Niedersachsen~30K1.03×
08Saarland~4K1.02×
09Sachsen~20K1.00×
10Berlin~20K0.99×
11Thüringen~9K0.98×
12Brandenburg~9K0.88×
13Sachsen-Anhalt~8K0.88×
14Mecklenburg-Vorpommern~6K0.88×
15Bremen~3K0.88×
16Schleswig-Holstein~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Hazelnut, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hazelnut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hazelnut audience
#·InterestCategoryAffinity×
01Mövenpick Ice CreamFood & Beverages67.97×
02Cornetto (ice cream)Food & Beverages50.19×
03Ice cream cakeFood & Beverages34.57×
04Chocolate truffleFood & Beverages23.85×
05SorbetFood & Beverages11.97×
06Elsa PatakyMovies & TV11.50×
07HariboFood & Beverages6.58×
08NutellaFood & Beverages6.29×
09Lip balmBeauty & Wellness5.43×
10Chocolate brownieFood & Beverages4.90×
11Non-alcoholic beverageFood & Beverages4.86×
12NordseeFood & Beverages4.37×
13ConfectioneryFood & Beverages4.27×
14DeichmannShopping3.12×
15Wetter.comHome & Garden2.85×
16Müller (company)Food & Beverages2.58×
17TagesschauMovies & TV2.02×
18Netto Marken-DiscountShopping1.95×
19REWEShopping1.85×
20FamilyKids & Family1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hazelnut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hazelnut audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.72×
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hazelnut audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
SustainabilityBALANCE0.68×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hazelnut have in Germany?

Hazelnut has an estimated audience of 343,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hazelnut fans?

74.0% of Hazelnut fans are female, 26.0% are male, with an average age of 38.2 years.

03

Which brands do Hazelnut fans like most?

Hazelnut fans show strongest brand affinity for Cornetto (ice cream) (50.19×), Mövenpick Ice Cream (67.97×), and Chocolate truffle (23.85×) over the country average.

04

Where do Hazelnut fans live in Germany?

Hazelnut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hazelnut fans also like?

Beyond Hazelnut itself, the audience over-indexes on Mövenpick Ice Cream (67.97×), Chocolate truffle (23.85×), Ice cream cake (34.57×), and Deichmann (3.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Hazelnut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hazelnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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