Hazelnut Audience in United States

Hazelnut logo

Hazelnut has an estimated audience of 1,423,737 people in United States. 72.2% are female, 27.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Peace and conflict studies, The Historian.

The average Hazelnut fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hazelnut audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Hazelnut fans

Demographic split for Hazelnut audience in United States
MetricValue
Female72.2%
Male27.8%
Average age39.2
Estimated audience size1,423,737

Audience persona

The typical Hazelnut fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hazelnut in United States
RegionReachAffinity
California194,1621.24×
Texas135,8231.11×
Florida111,1921.15×
New York99,0921.25×
Illinois52,0551.1×
Pennsylvania45,2570.94×
Georgia43,2650.99×
North Carolina43,1801.01×
New Jersey41,9481.16×
Ohio41,2550.94×
Washington40,1231.4×
Michigan36,5710.98×
Virginia35,2191.02×
Massachusetts32,8051.17×
Oregon31,3551.92×
Tennessee27,8260.97×
Arizona26,9680.93×
Maryland25,3891.04×
Indiana25,0290.96×
Missouri21,5870.94×
Wisconsin20,6130.96×
Louisiana20,3321.11×
Colorado20,1300.9×
Minnesota20,1190.99×
South Carolina18,2570.85×
Alabama16,7910.84×
Kentucky16,3940.92×
Oklahoma15,9221.01×
Connecticut15,6751.1×
Nevada13,1950.96×
Utah12,8151.01×
Arkansas11,6430.99×
Iowa11,4590.98×
Kansas10,4810.93×
Mississippi9,4940.81×
Idaho7,0490.99×
Nebraska6,8460.96×
New Mexico6,7280.94×
West Virginia6,2020.94×
Hawaii5,5310.9×
New Hampshire5,1660.92×
Maine4,8370.95×
Washington, District of Columbia4,0930.96×
Rhode Island3,8630.85×
Montana3,4390.87×
Delaware3,4360.87×
South Dakota2,8240.86×
Alaska2,8050.92×
North Dakota2,4070.82×
Vermont2,1870.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hazelnut audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Peace and conflict studies22.97×Politics & Society
The Historian16.48×Literature
Regional styles of Mexican music2.82×Music & Radio
Assetto Corsa10.15×Games
Eurail16.57×Cars & Mobility
Bank account1.8×Business & Career
Unique Gifts1.55×Shopping
Parral, Chihuahua9.05×Travel & Leisure
Ichiro Suzuki5.71×Sports
Mothercare1.68×Kids & Family
Birthday Gifts1.58×Kids & Family
Sinister (band)8.9×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hazelnut audience
TraitClusterScore
Design AffinityPREMIUM1.65
IndulgenceJOY1.59
SustainabilityBALANCE1.37
Healthy LifestyleBALANCE1.32
Price SensitivityPREMIUM1.25
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Hazelnut
CountryShare
United States16.7%
Italy11.6%
France5.2%

See Hazelnut audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Hazelnut have in United States?

Hazelnut has an estimated audience of 1,423,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Hazelnut fans?

72.2% of Hazelnut fans are female, 27.8% are male, with an average age of 39.2 years.

Which brands do Hazelnut fans like most?

Hazelnut fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Hazelnut fans live in United States?

Hazelnut fans in United States are most concentrated in California (reach 194,162), Texas (reach 135,823), and Florida (reach 111,192). These three regions account for the largest share of the active audience.

What other brands do Hazelnut fans also like?

Beyond Hazelnut itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Peace and conflict studies (22.97×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazelnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.