Hazelnut Audience in United States

Hazelnut logo

Hazelnut has an estimated audience of 1,423,737 people in United States. 72.2% are female, 27.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Hazelnut fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hazelnut audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Hazelnut fans

Demographic split for Hazelnut audience in United States
MetricValue
Female72.2%
Male27.8%
Average age39.2
Estimated audience size1,423,737

Audience persona

The typical Hazelnut fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Hazelnut in United States
RegionReachAffinity
California194,1621.24×
Texas135,8231.11×
Florida111,1921.15×
New York99,0921.25×
Illinois52,0551.1×
Pennsylvania45,2570.94×
Georgia43,2650.99×
North Carolina43,1801.01×
New Jersey41,9481.16×
Ohio41,2550.94×
Washington40,1231.4×
Michigan36,5710.98×
Virginia35,2191.02×
Massachusetts32,8051.17×
Oregon31,3551.92×
Tennessee27,8260.97×
Arizona26,9680.93×
Maryland25,3891.04×
Indiana25,0290.96×
Missouri21,5870.94×
Wisconsin20,6130.96×
Louisiana20,3321.11×
Colorado20,1300.9×
Minnesota20,1190.99×
South Carolina18,2570.85×
Alabama16,7910.84×
Kentucky16,3940.92×
Oklahoma15,9221.01×
Connecticut15,6751.1×
Nevada13,1950.96×
Utah12,8151.01×
Arkansas11,6430.99×
Iowa11,4590.98×
Kansas10,4810.93×
Mississippi9,4940.81×
Idaho7,0490.99×
Nebraska6,8460.96×
New Mexico6,7280.94×
West Virginia6,2020.94×
Hawaii5,5310.9×
New Hampshire5,1660.92×
Maine4,8370.95×
Washington, District of Columbia4,0930.96×
Rhode Island3,8630.85×
Montana3,4390.87×
Delaware3,4360.87×
South Dakota2,8240.86×
Alaska2,8050.92×
North Dakota2,4070.82×
Vermont2,1870.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hazelnut audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hazelnut audience
TraitClusterScore
Design AffinityPREMIUM1.65
IndulgenceJOY1.59
SustainabilityBALANCE1.37
Healthy LifestyleBALANCE1.32
Price SensitivityPREMIUM1.25
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Hazelnut
CountryShare
United States16.7%
Italy11.6%
France5.2%

See Hazelnut audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Hazelnut have in United States?

Hazelnut has an estimated audience of 1,423,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Hazelnut fans?

72.2% of Hazelnut fans are female, 27.8% are male, with an average age of 39.2 years.

Which brands do Hazelnut fans like most?

Hazelnut fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Hazelnut fans live in United States?

Hazelnut fans in United States are most concentrated in California (reach 194,162), Texas (reach 135,823), and Florida (reach 111,192). These three regions account for the largest share of the active audience.

What other brands do Hazelnut fans also like?

Beyond Hazelnut itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazelnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.