Rascasse Audience Intelligence

Hazelnut Audience in United States

A data profile of the people who buy, follow and care about Hazelnut in United States — modelled from more than twelve digital signal sources. Hazelnut has an estimated audience of 1,423,737 people in United States.

#20among Fruit in United States#7478among Topic in United States#1084in Food & Beverages

The average Hazelnut fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magnum (ice cream), Sustainable energy, Outlet store, with strongest over-indexing on Magnum (ice cream) (25.41× the country average).

Demographically, the Hazelnut audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hazelnut fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Magnum (ice cream).

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hazelnut profile in United States.

Audience size
1.4M
in United States
Gender
72.2%♀
27.8% male
Age
39.2
average years
Country rank
#18470
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hazelnut fans

72.2% are female, 27.8% are male, average age 39.2.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Hazelnut audience in United States
MetricValue
Female72.2%
Male27.8%
Average age39.2
Estimated audience size1,423,737
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Hazelnut audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Hazelnut audience comes from United States.

Worldwide audience distribution share by country for Hazelnut
CountryShare
United States16.7%
Italy11.6%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hazelnut audience in United States is strongest.

Fig. 05

Top regions by affinity

Hazelnut fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.87×
02Louisiana~30K1.37×
03Washington~40K1.34×
04California~200K1.17×
05New York~90K1.15×
06New Jersey~40K1.11×
07Massachusetts~30K1.11×
08Florida~100K1.09×
09Texas~100K1.05×
10Virginia~40K1.05×
11Connecticut~20K1.05×
12Illinois~50K1.04×
13Maryland~30K1.04×
14West Virginia~7K1.02×
15Alaska~3K1.02×
16Idaho~7K1.01×
17Utah~10K1.00×
18North Carolina~40K0.99×
19Minnesota~20K0.99×
20Arkansas~10K0.99×
21Georgia~40K0.98×
22Iowa~10K0.98×
23Maine~5K0.98×
24Vermont~2K0.98×
25Wisconsin~20K0.97×
26Oklahoma~20K0.97×
27Kentucky~20K0.96×
28Kansas~10K0.96×
29Washington, District of Columbia~4K0.96×
30Nebraska~7K0.95×
31Pennsylvania~50K0.94×
32Indiana~20K0.94×
33New Mexico~7K0.94×
34Michigan~30K0.93×
35Missouri~20K0.93×
36New Hampshire~5K0.93×
37Montana~4K0.93×
38Tennessee~30K0.92×
39Rhode Island~4K0.92×
40Delaware~4K0.92×
41Ohio~40K0.91×
42Nevada~10K0.91×
43Hawaii~6K0.91×
44Arizona~30K0.90×
45South Dakota~3K0.90×
46North Dakota~3K0.90×
47Colorado~20K0.89×
48South Carolina~20K0.86×
49Alabama~20K0.86×
50Mississippi~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hazelnut, United States
0.84×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hazelnut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hazelnut audience
#·InterestCategoryAffinity×
01Magnum (ice cream)Food & Beverages25.41×
02NutellaFood & Beverages10.84×
03Outlet storeShopping7.85×
04Cold Stone CreameryFood & Beverages6.68×
05Sustainable energyHome & Garden5.63×
06QVCMovies & TV5.06×
07Potato chipFood & Beverages4.96×
08FedExBusiness & Career4.05×
09Renewable energyBusiness & Career4.05×
10Discount storesShopping3.34×
11Organic foodFood & Beverages2.86×
12Panera BreadFood & Beverages2.81×
13SubwayFood & Beverages2.67×
14Mortgage loansBusiness & Career2.57×
15Shopping mallsShopping2.57×
16Pizza HutFood & Beverages2.51×
17PinterestInternet & Social Media2.46×
18McDonald'sFood & Beverages2.17×
19AirbnbTravel & Leisure2.13×
20StarbucksFood & Beverages2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hazelnut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hazelnut audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
Convenience OrientationPREMIUM2.01×
SustainabilityBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hazelnut audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
TraditionCONSERVATISM0.72×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hazelnut have in United States?

Hazelnut has an estimated audience of 1,423,737 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hazelnut fans?

72.2% of Hazelnut fans are female, 27.8% are male, with an average age of 39.2 years.

03

Which brands do Hazelnut fans like most?

Hazelnut fans show strongest brand affinity for Magnum (ice cream) (25.41×), Sustainable energy (5.63×), and Outlet store (7.85×) over the country average.

04

Where do Hazelnut fans live in United States?

Hazelnut fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hazelnut fans also like?

Beyond Hazelnut itself, the audience over-indexes on Sustainable energy (5.63×), Outlet store (7.85×), FedEx (4.05×), and Pinterest (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Hazelnut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazelnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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