Magnum (ice cream) Audience in United States

Magnum (ice cream) logo

Magnum (ice cream) has an estimated audience of 1,815,003 people in United States. 59.8% are female, 40.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Waffle House, Cold Stone Creamery, Cinnabon, Jamba Juice, Dairy Queen.

The average Magnum (ice cream) fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Waffle House, Cold Stone Creamery, Cinnabon, with strongest over-indexing on Waffle House (31.44× the country average). Demographically, the Magnum (ice cream) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Magnum (ice cream) fans

Demographic split for Magnum (ice cream) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.2
Estimated audience size1,815,003

Audience persona

The typical Magnum (ice cream) fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Waffle House.

Top regions in United States

Top regions ranked by reach for Magnum (ice cream) in United States
RegionReachAffinity
California214,8701.08×
Texas183,3241.17×
Florida153,1131.25×
New York117,2571.16×
Illinois96,6881.6×
Georgia62,8651.12×
North Carolina60,2491.1×
Ohio57,6671.03×
Michigan53,2691.12×
Pennsylvania53,2690.87×
Arizona53,0081.43×
New Jersey45,8360.99×
Virginia41,2050.93×
Colorado35,2041.23×
Massachusetts33,4350.94×
Tennessee33,4040.92×
Alabama33,1451.31×
Washington31,9720.88×
Indiana31,3030.94×
Maryland30,8200.99×
South Carolina28,4431.04×
Missouri27,6000.94×
Louisiana26,2241.12×
Minnesota26,1981.01×
Wisconsin23,1230.85×
Oklahoma20,8641.04×
Kentucky20,2500.89×
Connecticut18,0010.99×
Oregon17,4320.84×
Nevada17,0260.97×
Mississippi16,1081.08×
Utah14,8260.91×
Arkansas14,4400.97×
Iowa14,4290.96×
Kansas13,4880.94×
Nebraska9,6021.05×
Hawaii8,5701.1×
New Mexico7,9190.87×
Idaho7,0090.77×
West Virginia6,3150.75×
North Dakota5,8891.58×
Maine5,7450.88×
New Hampshire5,2530.73×
Rhode Island4,9280.85×
Washington, District of Columbia4,7170.86×
South Dakota4,4841.07×
Delaware4,3700.87×
Montana3,6180.72×
Alaska3,5750.92×
Vermont2,2330.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnum (ice cream) audience
BrandAffinityCategory
Waffle House31.44×Food & Beverages
Cold Stone Creamery33.95×Food & Beverages
Cinnabon40.16×Food & Beverages
Jamba Juice28.21×Food & Beverages
Dairy Queen12.06×Food & Beverages
Ice cream cake54.67×Food & Beverages
Häagen-Dazs33.95×Food & Beverages
Concrete mixer52.86×Home & Garden
Strawberry Shortcake38.89×Movies & TV
Chocolate Lovers36.5×Food & Beverages
Yogurtland27.5×Food & Beverages
Breyers49.52×Food & Beverages
Soft serve18×Food & Beverages
Ice cream sandwich49.93×Food & Beverages
Ferrero Rocher22.04×Food & Beverages
Krispy Kreme7.95×Food & Beverages
Marble Slab Creamery33.85×Food & Beverages
Jack in the Box6.74×Food & Beverages
Hazelnut25.41×Food & Beverages
Cadbury31.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnum (ice cream) audience
TraitClusterScore
Convenience OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.39
IndulgenceJOY1.22
Family OrientationCONSERVATISM1.1
ExtroversionTHRILL1.08
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Magnum (ice cream)
CountryShare
United States16.5%
Malaysia9.2%
Germany5.1%

See Magnum (ice cream) audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Magnum (ice cream) have in United States?

Magnum (ice cream) has an estimated audience of 1,815,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Magnum (ice cream) fans?

59.8% of Magnum (ice cream) fans are female, 40.2% are male, with an average age of 36.2 years.

Which brands do Magnum (ice cream) fans like most?

Magnum (ice cream) fans show strongest brand affinity for Waffle House (31.44×), Cold Stone Creamery (33.95×), and Cinnabon (40.16×) over the country average.

Where do Magnum (ice cream) fans live in United States?

Magnum (ice cream) fans in United States are most concentrated in California (reach 214,870), Texas (reach 183,324), and Florida (reach 153,113). These three regions account for the largest share of the active audience.

What other brands do Magnum (ice cream) fans also like?

Beyond Magnum (ice cream) itself, the audience over-indexes on Cold Stone Creamery (33.95×), Cinnabon (40.16×), Jamba Juice (28.21×), and Dairy Queen (12.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnum (ice cream). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.