Rascasse Audience Intelligence

Magnum (ice cream) Target Market in United States

A data profile of the people who buy, follow and care about Magnum (ice cream) in United States — modelled from more than twelve digital signal sources. Magnum (ice cream) has an estimated audience of 1,817,302 people in United States.

#7among Icecream in United States#1570among Brand in United States#930in Food & Beverages

The average Magnum (ice cream) fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waffle House, Culver's, Cold Stone Creamery, with strongest over-indexing on Waffle House (31.44× the country average).

Demographically, the Magnum (ice cream) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magnum (ice cream) fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Waffle House.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnum (ice cream) profile in United States.

Audience size
1.8M
in United States
Gender
59.8%♀
40.2% male
Age
36.2
average years
Country rank
#15337
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Magnum (ice cream)

59.8% are female, 40.2% are male, average age 36.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Magnum (ice cream) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.2
Estimated audience size1,817,302
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Magnum (ice cream) audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Magnum (ice cream) audience comes from United States.

Worldwide audience distribution share by country for Magnum (ice cream)
CountryShare
United States15.5%
Malaysia8.7%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnum (ice cream) audience in United States is strongest.

Fig. 05

Top regions by affinity

Magnum (ice cream) customers by region in United States
#RegionReachAffinity×
01North Dakota~6K1.61×
02Illinois~90K1.51×
03Arizona~50K1.30×
04South Dakota~5K1.19×
05Texas~200K1.17×
06Florida~100K1.17×
07Colorado~30K1.17×
08Alabama~30K1.17×
09Louisiana~30K1.16×
10Michigan~50K1.12×
11Nebraska~10K1.12×
12Georgia~60K1.11×
13Mississippi~20K1.11×
14New York~100K1.09×
15Hawaii~8K1.06×
16California~200K1.05×
17North Carolina~60K1.03×
18Ohio~60K1.01×
19South Carolina~30K1.01×
20Oklahoma~20K1.00×
21Iowa~10K1.00×
22Maryland~30K0.99×
23Minnesota~30K0.99×
24New Jersey~50K0.98×
25Connecticut~20K0.98×
26Arkansas~10K0.98×
27Nevada~20K0.97×
28Alaska~4K0.95×
29Virginia~40K0.94×
30Missouri~30K0.94×
31Utah~20K0.94×
32Delaware~5K0.94×
33Massachusetts~30K0.93×
34Indiana~30K0.93×
35Kansas~10K0.93×
36Maine~6K0.92×
37Tennessee~30K0.91×
38Kentucky~20K0.91×
39New Mexico~8K0.91×
40Rhode Island~5K0.90×
41Washington, District of Columbia~5K0.89×
42Pennsylvania~50K0.87×
43Washington~30K0.87×
44Wisconsin~20K0.87×
45West Virginia~7K0.84×
46Vermont~3K0.84×
47Idaho~8K0.83×
48Oregon~20K0.82×
49Montana~4K0.81×
50New Hampshire~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Magnum (ice cream), United States
0.80×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnum (ice cream) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnum (ice cream) audience
#·InterestCategoryAffinity×
01Ice cream cakeFood & Beverages54.67×
02Concrete mixerHome & Garden52.86×
03Ice cream sandwichFood & Beverages49.93×
04BreyersFood & Beverages49.52×
05CinnabonFood & Beverages40.16×
06Strawberry ShortcakeMovies & TV38.89×
07Chocolate LoversFood & Beverages36.50×
08Cold Stone CreameryFood & Beverages33.95×
09Häagen-DazsFood & Beverages33.95×
10Marble Slab CreameryFood & Beverages33.85×
11Waffle HouseFood & Beverages31.44×
12Jamba JuiceFood & Beverages28.21×
13YogurtlandFood & Beverages27.50×
14HazelnutFood & Beverages25.41×
15Ferrero RocherFood & Beverages22.04×
16Culver'sFood & Beverages18.01×
17Soft serveFood & Beverages18.00×
18Dairy QueenFood & Beverages12.06×
19Krispy KremeFood & Beverages7.95×
20Jack in the BoxFood & Beverages6.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnum (ice cream) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnum (ice cream) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.12×
PatriotismCONSERVATISM1.11×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnum (ice cream) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.67×
SpiritualityBALANCE0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Magnum (ice cream)'s target market in United States?

Magnum (ice cream)'s target market in United States covers an estimated 1,817,302 people, concentrated in California and Texas.

02

What is the gender split and age of Magnum (ice cream) customers?

59.8% of the Magnum (ice cream) audience are female, 40.2% are male, with an average age of 36.2 years.

03

Which brands do Magnum (ice cream) fans like most?

Magnum (ice cream) fans show strongest brand affinity for Waffle House (31.44×), Culver's (18.01×), and Cold Stone Creamery (33.95×) over the country average.

04

Where do Magnum (ice cream) fans live in United States?

Magnum (ice cream) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Magnum (ice cream) fans also like?

Beyond Magnum (ice cream) itself, the audience over-indexes on Culver's (18.01×), Cold Stone Creamery (33.95×), Cinnabon (40.16×), and Jamba Juice (28.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in United States

See Magnum (ice cream) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnum (ice cream). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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