Rascasse Audience Intelligence

Breyers Target Market in United States

A data profile of the people who buy, follow and care about Breyers in United States — modelled from more than twelve digital signal sources. Breyers has an estimated audience of 566,547 people in United States.

#3503among Brand in United States#1830in Food & Beverages

The average Breyers fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toblerone, Boston Market, Hershey bar, with strongest over-indexing on Toblerone (109.2× the country average).

Demographically, the Breyers audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breyers fan in United States is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toblerone.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breyers profile in United States.

Audience size
567K
in United States
Gender
61.5%♀
38.5% male
Age
39.3
average years
Country rank
#34026
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Breyers

61.5% are female, 38.5% are male, average age 39.3.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Breyers audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.3
Estimated audience size566,547
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Breyers audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Breyers audience comes from United States.

Worldwide audience distribution share by country for Breyers
CountryShare
United States64.9%
Croatia8.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breyers audience in United States is strongest.

Fig. 05

Top regions by affinity

Breyers customers by region in United States
#RegionReachAffinity×
01Kentucky~10K1.57×
02Wisconsin~10K1.29×
03West Virginia~3K1.28×
04Indiana~10K1.25×
05Vermont~1K1.23×
06Montana~2K1.21×
07Pennsylvania~20K1.19×
08Michigan~20K1.16×
09Maine~2K1.16×
10Idaho~3K1.14×
11Oregon~7K1.12×
12Iowa~5K1.12×
13Kansas~5K1.11×
14Washington~10K1.10×
15New Hampshire~2K1.10×
16Tennessee~10K1.09×
17Hawaii~3K1.09×
18Ohio~20K1.08×
19North Dakota~1K1.04×
20Virginia~10K1.03×
21South Dakota~1K1.03×
22South Carolina~9K1.02×
23North Carolina~20K1.01×
24Minnesota~8K1.00×
25Missouri~9K0.99×
26Arkansas~5K0.98×
27Alaska~1K0.98×
28Washington, District of Columbia~2K0.96×
29Connecticut~5K0.95×
30Alabama~7K0.93×
31Maryland~9K0.92×
32Oklahoma~6K0.92×
33Delaware~1K0.91×
34Massachusetts~10K0.90×
35Rhode Island~2K0.90×
36Illinois~20K0.89×
37Colorado~8K0.88×
38New Jersey~10K0.87×
39Arizona~10K0.87×
40Nebraska~2K0.86×
41New York~30K0.85×
42Georgia~20K0.85×
43Utah~4K0.84×
44Mississippi~4K0.82×
45New Mexico~2K0.82×
46Florida~30K0.77×
47Louisiana~6K0.76×
48Nevada~4K0.73×
49California~50K0.72×
50Texas~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Breyers, United States
0.66×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breyers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breyers audience
#·InterestCategoryAffinity×
01TobleroneFood & Beverages109.20×
02Hershey barFood & Beverages91.73×
03Reese's PuffsFood & Beverages87.69×
04Boston MarketFood & Beverages65.94×
05Frosty (frozen dairy dessert)Brand58.00×
06Big Boy RestaurantsFood & Beverages43.93×
07TalentiFood & Beverages38.10×
08McCaféFood & Beverages34.51×
09Concrete mixerHome & Garden34.27×
10Chocolate LoversFood & Beverages29.00×
11Cookies and CreamFood & Beverages25.61×
12Kinder ChocolateFood & Beverages22.88×
13Jamba JuiceFood & Beverages16.36×
14CinnabonFood & Beverages15.93×
15English cuisineFood & Beverages14.95×
16Waffle HouseFood & Beverages9.80×
17Cold Stone CreameryFood & Beverages8.31×
18Culver'sFood & Beverages6.52×
19Jack in the BoxFood & Beverages4.77×
20Burger KingFood & Beverages2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breyers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breyers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Price SensitivityPREMIUM1.20×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breyers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
SpiritualityBALANCE0.56×
PatriotismCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Breyers's target market in United States?

Breyers's target market in United States covers an estimated 566,547 people, concentrated in California and Texas.

02

What is the gender split and age of Breyers customers?

61.5% of the Breyers audience are female, 38.5% are male, with an average age of 39.3 years.

03

Which brands do Breyers fans like most?

Breyers fans show strongest brand affinity for Toblerone (109.2×), Boston Market (65.94×), and Hershey bar (91.73×) over the country average.

04

Where do Breyers fans live in United States?

Breyers fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Breyers fans also like?

Beyond Breyers itself, the audience over-indexes on Boston Market (65.94×), Hershey bar (91.73×), Waffle House (9.8×), and Reese's Puffs (87.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Breyers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breyers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →