Breyers Audience in United States

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Breyers has an estimated audience of 573,113 people in United States. 61.5% are female, 38.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Toblerone, Boston Market, Hershey bar, Waffle House, Jamba Juice.

The average Breyers fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toblerone, Boston Market, Hershey bar, with strongest over-indexing on Toblerone (109.2× the country average). Demographically, the Breyers audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Breyers fans

Demographic split for Breyers audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.3
Estimated audience size573,113

Audience persona

The typical Breyers fan in United States is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Toblerone.

Top regions in United States

Top regions ranked by reach for Breyers in United States
RegionReachAffinity
California44,0220.7×
Texas32,1470.65×
Florida31,7410.82×
New York26,8200.84×
Pennsylvania24,2291.26×
Ohio19,5741.11×
Michigan19,1071.27×
North Carolina18,2211.06×
Illinois17,7060.93×
Georgia15,0650.85×
Virginia14,7441.06×
Washington13,9051.21×
Tennessee13,4601.17×
Indiana12,9181.23×
New Jersey12,5260.86×
Kentucky12,0631.68×
Wisconsin10,7161.24×
Missouri9,7001.05×
Massachusetts9,4760.84×
Arizona9,3890.8×
South Carolina8,8571.03×
Maryland8,8020.89×
Colorado8,2100.91×
Minnesota7,8700.96×
Oregon7,6401.16×
Alabama7,4960.94×
Oklahoma5,7050.9×
Kansas5,4691.21×
Connecticut5,4420.95×
Iowa5,1191.08×
Louisiana5,0300.68×
Arkansas4,3970.93×
Utah4,0160.78×
Nevada3,6470.66×
West Virginia3,5581.33×
Mississippi3,5020.74×
Idaho3,4401.2×
New Hampshire2,5881.15×
Maine2,5421.24×
Hawaii2,2560.92×
Nebraska2,1980.76×
Montana2,0071.26×
New Mexico1,9190.67×
Washington, District of Columbia1,5730.91×
Rhode Island1,5700.86×
Vermont1,4361.43×
South Dakota1,2650.95×
Delaware1,2480.79×
North Dakota1,2321.05×
Alaska1,1370.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breyers audience
BrandAffinityCategory
Toblerone109.2×Food & Beverages
Boston Market65.94×Food & Beverages
Hershey bar91.73×Food & Beverages
Waffle House9.8×Food & Beverages
Jamba Juice16.36×Food & Beverages
English cuisine14.95×Food & Beverages
Chocolate Lovers29×Food & Beverages
Concrete mixer34.27×Home & Garden
Frosty (frozen dairy dessert)58×
Cinnabon15.93×Food & Beverages
Talenti38.1×Food & Beverages
Cookies and Cream25.61×Food & Beverages
McCafé34.51×Food & Beverages
Jack in the Box4.77×Food & Beverages
Cold Stone Creamery8.31×Food & Beverages
Burger King2.92×Food & Beverages
Milka41.28×Food & Beverages
Ricky Hatton20×Sports
Reese's Puffs87.69×Food & Beverages
chocolate chip cookies21.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breyers audience
TraitClusterScore
Convenience OrientationPREMIUM1.4
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.31
SpiritualityBALANCE1.16
CreativityOPEN1.14
Pet OwnershipJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Breyers
CountryShare
United States64.1%
Croatia8.6%
United Kingdom4.5%

See Breyers audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Breyers have in United States?

Breyers has an estimated audience of 573,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Breyers fans?

61.5% of Breyers fans are female, 38.5% are male, with an average age of 39.3 years.

Which brands do Breyers fans like most?

Breyers fans show strongest brand affinity for Toblerone (109.2×), Boston Market (65.94×), and Hershey bar (91.73×) over the country average.

Where do Breyers fans live in United States?

Breyers fans in United States are most concentrated in California (reach 44,022), Texas (reach 32,147), and Florida (reach 31,741). These three regions account for the largest share of the active audience.

What other brands do Breyers fans also like?

Beyond Breyers itself, the audience over-indexes on Boston Market (65.94×), Hershey bar (91.73×), Waffle House (9.8×), and Jamba Juice (16.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breyers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.