Concrete mixer Audience in United States

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Concrete mixer has an estimated audience of 925,931 people in United States. 29.2% are female, 70.8% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Stamped concrete, Decorative concrete, Concrete slab, Stomp, Benjamin Moore.

The average Concrete mixer fan in United States is 40.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Stamped concrete, Decorative concrete, Concrete slab, with strongest over-indexing on Stamped concrete (38.62× the country average). Demographically, the Concrete mixer audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Concrete mixer fans

Demographic split for Concrete mixer audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.1
Estimated audience size925,931

Audience persona

The typical Concrete mixer fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Stamped concrete.

Top regions in United States

Top regions ranked by reach for Concrete mixer in United States
RegionReachAffinity
Texas90,1541.13×
California73,5810.72×
Florida63,9971.02×
New York31,3210.61×
Georgia30,0431.05×
Illinois29,7730.97×
North Carolina27,7521×
Ohio27,1940.95×
Pennsylvania24,8440.8×
Tennessee24,2511.31×
Michigan23,9050.99×
Indiana22,3361.32×
Missouri18,7261.25×
Wisconsin18,1871.31×
Virginia17,8010.79×
Kentucky17,7181.53×
Washington17,0840.92×
Arizona16,5790.88×
Alabama16,0541.24×
South Carolina15,6291.12×
Oklahoma14,6401.42×
Minnesota14,4481.09×
New Jersey14,2940.61×
Louisiana12,5141.05×
Colorado12,4760.85×
Arkansas11,7561.54×
Maryland10,5410.66×
Massachusetts9,7850.54×
Oregon9,7800.92×
Iowa9,7771.28×
Mississippi9,2571.21×
Kansas8,6471.18×
Utah8,2220.99×
West Virginia7,1901.67×
New Mexico6,1751.33×
Connecticut6,0580.65×
Nebraska5,9841.29×
Nevada5,7250.64×
Idaho5,3411.15×
Montana3,1581.23×
South Dakota2,8191.32×
Maine2,5820.78×
New Hampshire2,5760.71×
North Dakota2,4831.31×
Hawaii2,1910.55×
Rhode Island1,5750.53×
Wyoming1,5311.12×
Alaska1,5080.76×
Delaware1,4970.59×
Washington, District of Columbia1,1880.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concrete mixer audience
BrandAffinityCategory
Stamped concrete38.62×Home & Garden
Decorative concrete33.59×Home & Garden
Concrete slab34.39×Home & Garden
Stomp68.52×Music & Radio
Benjamin Moore24.85×Home & Garden
Concrete6.61×Home & Garden
Paver (flooring)42.88×Home & Garden
Waffle House6.93×Food & Beverages
Cement16.58×Home & Garden
Indeed.com3.52×Business & Career
Brick7.53×Home & Garden
Polished concrete32.34×Home & Garden
Ace Hardware3.71×Home & Garden
American Concrete Institute35.33×Business & Career
Asphalt9.41×Cars & Mobility
Rat11.18×Pets & Animals
Remington College56.62×Business & Career
Drilling rig11.09×Business & Career
Construction management7.08×Business & Career
Mouse6.55×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concrete mixer audience
TraitClusterScore
PatriotismCONSERVATISM1.33
Quality AwarenessPREMIUM1.3
Career OrientationPOWER1.19
Convenience OrientationPREMIUM1.18
SustainabilityBALANCE1.14
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Concrete mixer
CountryShare
United States22.4%
Kenya5.1%
United Kingdom4.0%

See Concrete mixer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Concrete mixer have in United States?

Concrete mixer has an estimated audience of 925,931 people in United States, concentrated in Texas and California.

What is the gender split and age of Concrete mixer fans?

29.2% of Concrete mixer fans are female, 70.8% are male, with an average age of 40.1 years.

Which brands do Concrete mixer fans like most?

Concrete mixer fans show strongest brand affinity for Stamped concrete (38.62×), Decorative concrete (33.59×), and Concrete slab (34.39×) over the country average.

Where do Concrete mixer fans live in United States?

Concrete mixer fans in United States are most concentrated in Texas (reach 90,154), California (reach 73,581), and Florida (reach 63,997). These three regions account for the largest share of the active audience.

What other brands do Concrete mixer fans also like?

Beyond Concrete mixer itself, the audience over-indexes on Decorative concrete (33.59×), Concrete slab (34.39×), Stomp (68.52×), and Benjamin Moore (24.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concrete mixer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.