Rascasse Audience Intelligence

Concrete mixer Audience in United States

A data profile of the people who buy, follow and care about Concrete mixer in United States — modelled from more than twelve digital signal sources. Concrete mixer has an estimated audience of 925,931 people in United States.

#8950among Topic in United States#1155in Home & Garden

The average Concrete mixer fan in United States is 40.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Stamped concrete, Decorative concrete, Concrete slab, with strongest over-indexing on Stamped concrete (38.62× the country average).

Demographically, the Concrete mixer audience skews more male with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concrete mixer fan in United States is more male, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Stamped concrete.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concrete mixer profile in United States.

Audience size
926K
in United States
Gender
29.2%♀
70.8% male
Age
40.1
average years
Country rank
#24939
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concrete mixer fans

29.2% are female, 70.8% are male, average age 40.1.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Concrete mixer audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.1
Estimated audience size925,931
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Concrete mixer audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Concrete mixer audience comes from United States.

Worldwide audience distribution share by country for Concrete mixer
CountryShare
United States22.3%
Kenya5.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concrete mixer audience in United States is strongest.

Fig. 05

Top regions by affinity

Concrete mixer fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.65×
02Kentucky~20K1.52×
03Arkansas~10K1.48×
04Oklahoma~10K1.43×
05Indiana~20K1.30×
06New Mexico~6K1.30×
07Wisconsin~20K1.27×
08Iowa~10K1.27×
09South Dakota~3K1.27×
10North Dakota~2K1.27×
11Nebraska~6K1.25×
12Tennessee~20K1.24×
13Missouri~20K1.24×
14Alabama~20K1.23×
15Mississippi~9K1.22×
16Montana~3K1.21×
17Kansas~9K1.20×
18Idaho~5K1.15×
19Wyoming~2K1.15×
20South Carolina~20K1.08×
21Texas~80K1.05×
22Minnesota~10K1.05×
23Louisiana~10K1.03×
24Georgia~30K1.01×
25Michigan~20K1.00×
26Florida~60K0.97×
27Illinois~30K0.96×
28Utah~8K0.96×
29North Carolina~30K0.95×
30Ohio~30K0.94×
31Arizona~20K0.93×
32Alaska~2K0.92×
33Oregon~10K0.90×
34Washington~20K0.88×
35Colorado~10K0.85×
36Maine~3K0.84×
37New Hampshire~3K0.80×
38Pennsylvania~20K0.78×
39Virginia~20K0.76×
40Delaware~2K0.75×
41California~70K0.70×
42Rhode Island~2K0.69×
43Maryland~10K0.68×
44Connecticut~6K0.68×
45Nevada~6K0.68×
46Hawaii~3K0.68×
47New York~30K0.59×
48New Jersey~10K0.59×
49Washington, District of Columbia~2K0.59×
50Massachusetts~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Concrete mixer, United States
0.58×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concrete mixer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concrete mixer audience
#·InterestCategoryAffinity×
01StompMusic & Radio68.52×
02Remington CollegeBusiness & Career56.62×
03Paver (flooring)Home & Garden42.88×
04Stamped concreteHome & Garden38.62×
05American Concrete InstituteBusiness & Career35.33×
06Concrete slabHome & Garden34.39×
07Decorative concreteHome & Garden33.59×
08Polished concreteHome & Garden32.34×
09Benjamin MooreHome & Garden24.85×
10Big Boy RestaurantsFood & Beverages23.13×
11CementHome & Garden16.58×
12RatPets & Animals11.18×
13Drilling rigBusiness & Career11.09×
14AsphaltCars & Mobility9.41×
15BrickHome & Garden7.53×
16Waffle HouseFood & Beverages6.93×
17ConcreteHome & Garden6.61×
18Culver'sFood & Beverages6.27×
19Ace HardwareHome & Garden3.71×
20Indeed.comBusiness & Career3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concrete mixer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concrete mixer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.45×
Convenience OrientationPREMIUM1.42×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concrete mixer audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.94×
CreativityOPEN0.94×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concrete mixer have in United States?

Concrete mixer has an estimated audience of 925,931 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Concrete mixer fans?

29.2% of Concrete mixer fans are female, 70.8% are male, with an average age of 40.1 years.

03

Which brands do Concrete mixer fans like most?

Concrete mixer fans show strongest brand affinity for Stamped concrete (38.62×), Decorative concrete (33.59×), and Concrete slab (34.39×) over the country average.

04

Where do Concrete mixer fans live in United States?

Concrete mixer fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Concrete mixer fans also like?

Beyond Concrete mixer itself, the audience over-indexes on Decorative concrete (33.59×), Concrete slab (34.39×), Stomp (68.52×), and Benjamin Moore (24.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Concrete mixer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Concrete mixer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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