American Concrete Institute Audience in United States

American Concrete Institute logo

American Concrete Institute has an estimated audience of 301,703 people in United States. 15.8% are female, 84.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Concrete mixer, Microblogging.

The average American Concrete Institute fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the American Concrete Institute audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of American Concrete Institute fans

Demographic split for American Concrete Institute audience in United States
MetricValue
Female15.8%
Male84.2%
Average age42.5
Estimated audience size301,703

Audience persona

The typical American Concrete Institute fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for American Concrete Institute in United States
RegionReachAffinity
California43,3871.31×
Texas27,6371.07×
Florida19,1150.94×
New York18,0721.07×
Michigan11,2841.43×
Pennsylvania10,7611.06×
Virginia10,1491.38×
Georgia8,9910.97×
Ohio8,6230.93×
Illinois8,4710.84×
North Carolina7,6280.84×
New Jersey7,1430.93×
Arizona6,9741.13×
Washington6,8511.13×
Maryland6,3341.22×
Massachusetts5,8370.98×
Tennessee5,3620.89×
Colorado5,2621.11×
Wisconsin4,8301.06×
Missouri4,5440.93×
Indiana4,4660.81×
Louisiana4,4331.14×
South Carolina3,8290.84×
Minnesota3,7010.86×
Alabama3,6840.87×
Rhode Island3,6523.8×
Oregon3,1950.92×
Nevada3,1481.08×
Connecticut3,0561.01×
Oklahoma2,9960.89×
Mississippi2,7031.09×
Kansas2,5931.09×
Kentucky2,3440.62×
Utah2,2780.84×
Iowa2,2200.89×
Idaho2,2061.46×
Arkansas2,1640.87×
Nebraska1,2920.85×
Washington, District of Columbia1,1121.23×
Hawaii1,0640.82×
New Mexico9110.6×
Montana7890.94×
West Virginia7730.55×
Delaware6850.82×
New Hampshire6760.57×
Maine6520.6×
North Dakota5270.85×
Alaska5270.82×
South Dakota5010.72×
Wyoming3510.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Concrete Institute audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven67.59×Sports
Concrete mixer47.1×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
AutoZone3.95×Cars & Mobility
Makita Tools28.94×Home & Garden
Stamped concrete23.16×Home & Garden
QuikTrip5.79×Shopping
Menards4.05×Home & Garden
Back to the Future10.78×Movies & TV
Excavator8.3×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Logging6.6×Technology & Electronics
Harbor Freight Tools6.55×Home & Garden
Masonry6.93×Home & Garden
Lowe's2.45×Shopping
Advance Auto Parts4.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Concrete Institute audience
TraitClusterScore
Need for SecurityCONSERVATISM2.53
DIY MentalityTHRILL2.49
Risk AppetiteTHRILL2.26
Family OrientationCONSERVATISM2.24
PatriotismCONSERVATISM1.85
Career OrientationPOWER1.74

Worldwide distribution

Worldwide audience distribution share by country for American Concrete Institute
CountryShare
Italy66.9%
United States9.0%
United Kingdom4.6%

See American Concrete Institute audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American Concrete Institute have in United States?

American Concrete Institute has an estimated audience of 301,703 people in United States, concentrated in California and Texas.

What is the gender split and age of American Concrete Institute fans?

15.8% of American Concrete Institute fans are female, 84.2% are male, with an average age of 42.5 years.

Which brands do American Concrete Institute fans like most?

American Concrete Institute fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (67.59×) over the country average.

Where do American Concrete Institute fans live in United States?

American Concrete Institute fans in United States are most concentrated in California (reach 43,387), Texas (reach 27,637), and Florida (reach 19,115). These three regions account for the largest share of the active audience.

What other brands do American Concrete Institute fans also like?

Beyond American Concrete Institute itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (67.59×), Concrete mixer (47.1×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Concrete Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.