Rascasse Audience Intelligence

Discount Tire Target Market in United States

A data profile of the people who buy, follow and care about Discount Tire in United States — modelled from more than twelve digital signal sources. Discount Tire has an estimated audience of 25,966,229 people in United States.

#117among Brand in United States#54in Shopping

The average Discount Tire fan in United States is 39.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Arizona, Michigan.

Top brand affinities include Dover Saddlery, AutoZone, Tennis Express, with strongest over-indexing on Dover Saddlery (65.1× the country average).

Demographically, the Discount Tire audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discount Tire fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Dover Saddlery.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discount Tire profile in United States.

Audience size
26M
in United States
Gender
19.8%♀
80.2% male
Age
39.7
average years
Country rank
#1154
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Discount Tire

19.8% are female, 80.2% are male, average age 39.7.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Discount Tire audience in United States
MetricValue
Female19.8%
Male80.2%
Average age39.7
Estimated audience size25,966,229
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Discount Tire audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Discount Tire audience comes from United States.

Worldwide audience distribution share by country for Discount Tire
CountryShare
United States97.5%
Canada1.0%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discount Tire audience in United States is strongest.

Fig. 05

Top regions by affinity

Discount Tire customers by region in United States
#RegionReachAffinity×
01Arizona~1.5M3.32×
02New Mexico~400K3.31×
03Texas~7M3.26×
04Colorado~1M2.70×
05Oklahoma~500K1.91×
06Nevada~500K1.91×
07Utah~400K1.82×
08Minnesota~600K1.76×
09Michigan~1M1.72×
10Tennessee~900K1.68×
11Kansas~300K1.56×
12Washington~700K1.41×
13Iowa~300K1.36×
14Georgia~1M1.35×
15Indiana~600K1.35×
16Arkansas~300K1.32×
17North Carolina~1M1.30×
18Idaho~200K1.29×
19Nebraska~200K1.23×
20South Carolina~500K1.20×
21Missouri~500K1.15×
22Illinois~1M1.11×
23Oregon~300K1.11×
24Wyoming~40K1.10×
25Montana~70K0.93×
26Wisconsin~300K0.87×
27Virginia~500K0.81×
28South Dakota~40K0.71×
29Ohio~500K0.68×
30Florida~1M0.60×
31Alabama~200K0.60×
32Kentucky~200K0.56×
33Louisiana~200K0.55×
34Mississippi~100K0.47×
35North Dakota~20K0.38×
36West Virginia~40K0.37×
37California~1M0.36×
38Hawaii~30K0.26×
39Alaska~10K0.21×
40Pennsylvania~200K0.19×
41Maine~10K0.15×
42Washington, District of Columbia~10K0.15×
43New Hampshire~10K0.14×
44Maryland~60K0.13×
45Rhode Island~10K0.13×
46Delaware~9K0.13×
47New Jersey~60K0.10×
48Connecticut~30K0.10×
49New York~100K0.09×
50Massachusetts~40K0.08×
Fig. 06

Affinity by region

Affinity by region — Discount Tire, United States
0.08×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discount Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discount Tire audience
#·InterestCategoryAffinity×
01Dover SaddleryShopping65.10×
02Yours ClothingFashion & Accessoires65.03×
03MoominLiterature54.41×
04Tennis ExpressShopping53.09×
05Brazilian BlowoutBeauty & Wellness52.72×
06LeapfrogBusiness & Career40.59×
07Sweet'n LowFood & Beverages34.92×
08Saatchi ArtArts & Culture34.10×
09Justin'sFood & Beverages32.52×
10MarimekkoHome & Garden32.31×
11Canadian TireCars & Mobility23.78×
12Big O TiresShopping14.33×
13Bob RossMovies & TV14.03×
14O'Reilly Auto PartsCars & Mobility6.88×
15Advance Auto PartsCars & Mobility6.23×
16AutoZoneCars & Mobility6.04×
17WrenchHome & Garden5.66×
18Hand toolHome & Garden4.32×
19Power toolHome & Garden4.24×
20MenardsHome & Garden3.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discount Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discount Tire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Quality AwarenessPREMIUM2.28×
Need for SecurityCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discount Tire audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.80×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Discount Tire's target market in United States?

Discount Tire's target market in United States covers an estimated 25,966,229 people, concentrated in Texas and Arizona.

02

What is the gender split and age of Discount Tire customers?

19.8% of the Discount Tire audience are female, 80.2% are male, with an average age of 39.7 years.

03

Which brands do Discount Tire fans like most?

Discount Tire fans show strongest brand affinity for Dover Saddlery (65.1×), AutoZone (6.04×), and Tennis Express (53.09×) over the country average.

04

Where do Discount Tire fans live in United States?

Discount Tire fans in United States are most concentrated in Texas (reach ~7M), Arizona (reach ~1.5M), and Michigan (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Discount Tire fans also like?

Beyond Discount Tire itself, the audience over-indexes on AutoZone (6.04×), Tennis Express (53.09×), Saatchi Art (34.1×), and O'Reilly Auto Parts (6.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Discount Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discount Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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