Discount Tire Audience in United States

Discount Tire logo

Discount Tire has an estimated audience of 25,726,905 people in United States. 19.8% are female, 80.2% are male, average age 39.7. Top regions: Texas, Arizona, Michigan. Top brand affinities: AutoZone, Dover Saddlery, Tennis Express, Saatchi Art, Brazilian Blowout.

The average Discount Tire fan in United States is 39.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Arizona, Michigan. Top brand affinities include AutoZone, Dover Saddlery, Tennis Express, with strongest over-indexing on AutoZone (6.04× the country average). Demographically, the Discount Tire audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Discount Tire fans

Demographic split for Discount Tire audience in United States
MetricValue
Female19.8%
Male80.2%
Average age39.7
Estimated audience size25,726,905

Audience persona

The typical Discount Tire fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Discount Tire in United States
RegionReachAffinity
Texas7,066,5053.19×
Arizona1,562,3672.97×
Michigan1,154,5841.72×
Colorado1,114,3502.75×
California1,100,2500.39×
Georgia1,082,3551.37×
North Carolina1,039,9781.34×
Florida1,022,2920.59×
Illinois987,3581.15×
Tennessee897,2491.74×
Washington737,5551.43×
Indiana644,0351.37×
Minnesota627,3381.7×
Ohio558,2520.7×
Oklahoma549,8601.92×
Virginia498,2290.8×
Missouri474,4161.14×
South Carolina473,4811.22×
Nevada433,4461.74×
New Mexico410,4073.18×
Utah408,8541.77×
Oregon327,5581.11×
Wisconsin325,3420.84×
Kansas306,3591.51×
Iowa287,3801.36×
Arkansas270,6021.28×
Alabama206,9420.58×
Pennsylvania191,1630.22×
Kentucky190,6900.59×
Louisiana185,3560.56×
Idaho166,1371.29×
New York157,7490.11×
Nebraska154,2951.2×
Mississippi100,9100.48×
New Jersey76,0560.12×
Maryland65,0540.15×
Montana57,0950.8×
Massachusetts46,4070.09×
West Virginia42,9830.36×
Wyoming40,5311.06×
South Dakota35,7280.6×
Hawaii31,5600.29×
Connecticut27,4390.11×
North Dakota18,4340.35×
New Hampshire13,6570.13×
Maine13,2620.14×
Washington, District of Columbia11,1230.14×
Delaware7,5920.11×
Rhode Island7,4340.09×
Vermont6,8550.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discount Tire audience
BrandAffinityCategory
AutoZone6.04×Cars & Mobility
Dover Saddlery65.1×Shopping
Tennis Express53.09×Shopping
Saatchi Art34.1×Arts & Culture
Brazilian Blowout52.72×Beauty & Wellness
O'Reilly Auto Parts6.88×Cars & Mobility
Leapfrog40.59×Business & Career
Marimekko32.31×Home & Garden
Canadian Tire23.78×Cars & Mobility
Advance Auto Parts6.23×Cars & Mobility
Sweet'n Low34.92×Food & Beverages
Moomin54.41×Literature
Wrench5.66×Home & Garden
Yours Clothing65.03×Fashion & Accessoires
Bob Ross14.03×Movies & TV
Big O Tires14.33×Shopping
Hand tool4.32×Home & Garden
Menards3.99×Home & Garden
Power tool4.24×Home & Garden
Tire4.01×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discount Tire audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Family OrientationCONSERVATISM1.34
Quality AwarenessPREMIUM1.31
Convenience OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.3
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Discount Tire
CountryShare
United States97.5%
Canada1.0%
United Kingdom0.4%

See Discount Tire audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Discount Tire have in United States?

Discount Tire has an estimated audience of 25,726,905 people in United States, concentrated in Texas and Arizona.

What is the gender split and age of Discount Tire fans?

19.8% of Discount Tire fans are female, 80.2% are male, with an average age of 39.7 years.

Which brands do Discount Tire fans like most?

Discount Tire fans show strongest brand affinity for AutoZone (6.04×), Dover Saddlery (65.1×), and Tennis Express (53.09×) over the country average.

Where do Discount Tire fans live in United States?

Discount Tire fans in United States are most concentrated in Texas (reach 7,066,505), Arizona (reach 1,562,367), and Michigan (reach 1,154,584). These three regions account for the largest share of the active audience.

What other brands do Discount Tire fans also like?

Beyond Discount Tire itself, the audience over-indexes on Dover Saddlery (65.1×), Tennis Express (53.09×), Saatchi Art (34.1×), and Brazilian Blowout (52.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discount Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.