Rascasse Audience Intelligence

Sweet'n Low Target Market in United States

A data profile of the people who buy, follow and care about Sweet'n Low in United States — modelled from more than twelve digital signal sources. Sweet'n Low has an estimated audience of 780,814 people in United States.

#2879among Brand in United States#1548in Food & Beverages

The average Sweet'n Low fan in United States is 44.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount Tire, FedEx, Best Western, with strongest over-indexing on Discount Tire (34.92× the country average).

Demographically, the Sweet'n Low audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweet'n Low fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount Tire.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweet'n Low profile in United States.

Audience size
781K
in United States
Gender
65.9%♀
34.1% male
Age
44.3
average years
Country rank
#27901
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sweet'n Low

65.9% are female, 34.1% are male, average age 44.3.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Sweet'n Low audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.3
Estimated audience size780,814
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Sweet'n Low audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Sweet'n Low audience comes from United States.

Worldwide audience distribution share by country for Sweet'n Low
CountryShare
United States92.7%
Japan2.1%
United Arab Emirates0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweet'n Low audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweet'n Low customers by region in United States
#RegionReachAffinity×
01Texas~90K1.32×
02Louisiana~10K1.26×
03Pennsylvania~30K1.19×
04Oklahoma~10K1.19×
05Kentucky~10K1.18×
06Arkansas~8K1.18×
07Massachusetts~20K1.16×
08Tennessee~20K1.15×
09New Mexico~4K1.15×
10Ohio~30K1.13×
11Indiana~20K1.13×
12Mississippi~7K1.13×
13Alabama~10K1.12×
14New York~50K1.11×
15New Jersey~20K1.11×
16Arizona~20K1.11×
17Missouri~10K1.11×
18North Carolina~30K1.08×
19South Carolina~10K1.08×
20Maryland~10K1.07×
21Georgia~30K1.06×
22Connecticut~8K1.05×
23Illinois~30K1.04×
24Delaware~2K1.03×
25Maine~3K1.02×
26Nevada~8K1.01×
27West Virginia~4K1.01×
28New Hampshire~3K1.01×
29Florida~50K1.00×
30Kansas~6K1.00×
31Rhode Island~2K0.99×
32Virginia~20K0.98×
33Alaska~2K0.98×
34Vermont~1K0.98×
35South Dakota~2K0.97×
36North Dakota~2K0.96×
37Nebraska~4K0.94×
38Washington, District of Columbia~2K0.94×
39Montana~2K0.94×
40Michigan~20K0.92×
41Hawaii~3K0.92×
42Idaho~4K0.91×
43Colorado~10K0.90×
44Iowa~6K0.90×
45California~80K0.88×
46Washington~10K0.88×
47Oregon~8K0.88×
48Wisconsin~10K0.84×
49Utah~6K0.84×
50Minnesota~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Sweet'n Low, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweet'n Low audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweet'n Low audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics38.38×
02Discount TireShopping34.92×
03Best WesternTravel & Leisure30.08×
04Abt ElectronicsShopping23.81×
05Key FoodShopping23.60×
06Hilton Hotels & ResortsTravel & Leisure21.87×
07FedExBusiness & Career13.17×
08La Roche-PosayBeauty & Wellness12.92×
09SnickersFood & Beverages12.36×
10Bobbi BrownBeauty & Wellness10.94×
11Sugar substituteFood & Beverages6.15×
12BiochemistryBusiness & Career5.50×
13Non-alcoholic beverageFood & Beverages4.75×
14Microwave ovenHome & Garden3.37×
15Fast casual restaurantsFood & Beverages3.28×
16The UPS StoreShopping2.56×
17Burger KingFood & Beverages2.39×
18Home AppliancesHome & Garden2.28×
19Home improvementHome & Garden1.64×
20RecipesFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweet'n Low audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweet'n Low audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
DIY MentalityTHRILL1.68×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweet'n Low audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sweet'n Low's target market in United States?

Sweet'n Low's target market in United States covers an estimated 780,814 people, concentrated in Texas and California.

02

What is the gender split and age of Sweet'n Low customers?

65.9% of the Sweet'n Low audience are female, 34.1% are male, with an average age of 44.3 years.

03

Which brands do Sweet'n Low fans like most?

Sweet'n Low fans show strongest brand affinity for Discount Tire (34.92×), FedEx (13.17×), and Best Western (30.08×) over the country average.

04

Where do Sweet'n Low fans live in United States?

Sweet'n Low fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sweet'n Low fans also like?

Beyond Sweet'n Low itself, the audience over-indexes on FedEx (13.17×), Best Western (30.08×), Hilton Hotels & Resorts (21.87×), and Key Food (23.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet'n Low. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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