Sweet'n Low Audience in United States
Sweet'n Low has an estimated audience of 780,423 people in United States. 65.9% are female, 34.1% are male, average age 44.3. Top brand affinities: Discount Tire, Hilton Hotels & Resorts, Best Western, Bobbi Brown, Jean Paul Gaultier.
Top brand affinities include Discount Tire, Hilton Hotels & Resorts, Best Western, with strongest over-indexing on Discount Tire (21.6× the country average). Demographically, the Sweet'n Low audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of Sweet'n Low fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.3 |
| Estimated audience size | 780,423 |
Audience persona
The typical Sweet'n Low fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount Tire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount Tire | 21.6× | Shopping |
| Hilton Hotels & Resorts | 21.33× | Travel & Leisure |
| Best Western | 17.29× | Travel & Leisure |
| Bobbi Brown | 17.58× | Beauty & Wellness |
| Jean Paul Gaultier | 17.86× | Fashion & Accessoires |
| Balenciaga | 8.48× | Fashion & Accessoires |
| FedEx | 5.24× | Business & Career |
| Kitchenware | 5.17× | Home & Garden |
| Tory Burch | 6.96× | Fashion & Accessoires |
| Key Food | 17.81× | Shopping |
| La Roche-Posay | 13.24× | Beauty & Wellness |
| Hobby Lobby | 3.26× | Home & Garden |
| Planet Fitness | 3.31× | Sports |
| Paleolithic diet | 6.33× | Health |
| Paperless Post | 16.71× | Shopping |
| Diaper bag | 4.81× | Kids & Family |
| Do it yourself (DIY) | 2.34× | Home & Garden |
| Fox News Channel | 2.02× | Movies & TV |
| H&M | 4.14× | Shopping |
| LibreOffice | 29.84× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.15 |
| DIY Mentality | THRILL | 2.06 |
| Sustainability | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.78 |
| Price Sensitivity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.2% |
| Japan | 2.1% |
| United Arab Emirates | 1.0% |
See Sweet'n Low audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Sweet'n Low. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.