Sweet'n Low Audience in United States
Sweet'n Low has an estimated audience of 780,423 people in United States. 65.9% are female, 34.1% are male, average age 44.3. Top brand affinities: Lulu 黃路梓茵, Mothercare, Whataburger, Jingoism, Keenan Allen.
Top brand affinities include Lulu 黃路梓茵, Mothercare, Whataburger, with strongest over-indexing on Lulu 黃路梓茵 (29.84× the country average). Demographically, the Sweet'n Low audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of Sweet'n Low fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.3 |
| Estimated audience size | 780,423 |
Audience persona
The typical Sweet'n Low fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 29.84× | Movies & TV |
| Mothercare | 13.24× | Kids & Family |
| Whataburger | 2.43× | Food & Beverages |
| Jingoism | 2.26× | Politics & Society |
| Keenan Allen | 5.55× | Sports |
| Lindy Hop | 8.04× | Music & Radio |
| Kansas | 1.82× | Travel & Leisure |
| Justice | 1.93× | Politics & Society |
| Nebraska Cornhuskers | 5.13× | Sports |
| Jesse Plemons | 2.09× | Movies & TV |
| Soldering iron | 1.86× | Home & Garden |
| JDSU | 1.7× | Business & Career |
| Erie County, New York | 5.29× | Travel & Leisure |
| Cam Ward | 2.06× | Sports |
| Home staging | 2.6× | Home & Garden |
| Bounce (film) | 6.33× | Movies & TV |
| Iranian folklore | 9.39× | Politics & Society |
| Sub Zero (Official) | 4.51× | Literature |
| Nebraska Cornhuskers football | 1.63× | Sports |
| Hayward, California | 4.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.15 |
| DIY Mentality | THRILL | 2.06 |
| Sustainability | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.78 |
| Price Sensitivity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.2% |
| Japan | 2.1% |
| United Arab Emirates | 1.0% |
See Sweet'n Low audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Sweet'n Low. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.