Snickers Audience in United States

Snickers logo

Snickers has an estimated audience of 2,102,679 people in United States. 54.2% are female, 45.8% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Celebrations, Kelly Olynyk, Final Destination, Friends, Pizza Hut.

The average Snickers fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Celebrations, Kelly Olynyk, Final Destination, with strongest over-indexing on Celebrations (28.23× the country average). Demographically, the Snickers audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Snickers fans

Demographic split for Snickers audience in United States
MetricValue
Female54.2%
Male45.8%
Average age35.9
Estimated audience size2,102,679

Audience persona

The typical Snickers fan in United States is balanced, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Celebrations.

Top regions in United States

Top regions ranked by reach for Snickers in United States
RegionReachAffinity
California289,0301.25×
Texas263,1861.46×
Florida179,1941.26×
New York137,2811.17×
Georgia85,8871.33×
Illinois85,2451.22×
Pennsylvania70,7521×
North Carolina69,3521.1×
Ohio61,5980.95×
Virginia59,2871.16×
New Jersey58,8461.1×
Michigan55,2891.01×
Arizona45,0651.05×
Tennessee42,6091.01×
Maryland41,4021.15×
Indiana41,2181.07×
Washington40,7400.97×
Massachusetts40,6730.98×
Minnesota37,8791.26×
Missouri34,8491.03×
Louisiana32,9471.22×
South Carolina31,9631.01×
Alabama30,6691.04×
Wisconsin27,1170.86×
Colorado26,8550.81×
Oklahoma25,6361.1×
Kentucky25,5230.97×
Mississippi22,4741.3×
Oregon21,7010.9×
Nevada21,6411.06×
Connecticut20,9560.99×
Arkansas20,3721.18×
Utah19,3661.03×
Kansas17,5511.06×
Iowa16,6000.96×
Nebraska11,6171.1×
New Mexico10,2680.97×
Idaho9,1770.87×
Hawaii8,3080.92×
West Virginia8,1430.83×
Washington, District of Columbia6,4361.02×
Rhode Island5,8590.88×
New Hampshire5,7570.69×
Delaware5,2310.9×
Maine4,9930.66×
South Dakota4,1950.86×
Montana3,5110.6×
North Dakota3,3940.79×
Alaska3,1330.7×
Vermont2,2170.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snickers audience
BrandAffinityCategory
Celebrations28.23×Food & Beverages
Kelly Olynyk54.93×Sports
Final Destination4.56×Movies & TV
Friends2.64×Movies & TV
Pizza Hut3.3×Food & Beverages
Circle K5.52×Shopping
Televisions2.2×Technology & Electronics
Friendship2.62×Kids & Family
Food and drink1.63×Food & Beverages
Dollar General2.7×Shopping
Panda Express3.36×Food & Beverages
Concurrent Versions System2.98×Technology & Electronics
United States1.78×Travel & Leisure
Little Caesars3.5×Food & Beverages
IHOP3.82×Food & Beverages
Rob Reiner3.22×Movies & TV
DirecTV2.92×Movies & TV
Taco Bell2.61×Food & Beverages
Scooby-Doo3.35×Movies & TV
Video games1.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snickers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Convenience OrientationPREMIUM1.34
IndulgenceJOY1.31
ExtroversionTHRILL1.31
Design AffinityPREMIUM1.22
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Snickers
CountryShare
United States19.9%
Brazil13.0%
Mexico5.2%

See Snickers audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Snickers have in United States?

Snickers has an estimated audience of 2,102,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Snickers fans?

54.2% of Snickers fans are female, 45.8% are male, with an average age of 35.9 years.

Which brands do Snickers fans like most?

Snickers fans show strongest brand affinity for Celebrations (28.23×), Kelly Olynyk (54.93×), and Final Destination (4.56×) over the country average.

Where do Snickers fans live in United States?

Snickers fans in United States are most concentrated in California (reach 289,030), Texas (reach 263,186), and Florida (reach 179,194). These three regions account for the largest share of the active audience.

What other brands do Snickers fans also like?

Beyond Snickers itself, the audience over-indexes on Kelly Olynyk (54.93×), Final Destination (4.56×), Friends (2.64×), and Pizza Hut (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.