Rascasse Audience Intelligence

Nerds (candy) Target Market in United States

Nerds (candy) has an estimated audience of 3.3M people in United States.

#4among Chocolate & cookies in United States
#1087among brands in United States#629in Food & Beverages

The average Nerds (candy) fan in United States is 35.8 years old, more female, and lives primarily in California.

By number of fans, Nerds (candy) ranks #4 among the 56 objects in Chocolate & cookies in United States — 18.1× the group median.

Its fans are 1.2 years older than the group average of 34.6.

Women make up 60.7% of the fan base, 1.5 percentage points fewer than the group average.

Compared with the other 55 objects in Chocolate & cookies, Nerds (candy) fans stand out for their interest in Cats (musical), Nick Offerman and International education.

Most fans live in California, Texas, Florida.

Top affinities include Cats (musical), Nick Offerman, International education, with strongest over-indexing on Cats (musical) (7.32× the country average).

Demographically, the Nerds (candy) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Nerds (candy) fan in United States is more female, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Cats (musical).

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.3M
in United States
Gender
60.7%♀
39.3% male
Age
35.8
average years
Country rank
#9809
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Nerds (candy)

60.7% are female, 39.3% are male, average age 35.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Nerds (candy) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age35.8
Estimated audience size3.3M
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Nerds (candy) audience in United States
Age bracketShare%
16-2426%
25-3425%
35-4421%
45-5417%
55+11%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Nerds (candy) audience comes from United States.

Worldwide audience distribution share by country for Nerds (candy)
CountryShare
United States38.1%
United Kingdom5.8%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nerds (candy) customers by region in United States
#RegionReachAffinity×
01Texas~300K1.39×
02California~500K1.20×
03Georgia~100K1.20×
04Virginia~100K1.16×
05Maryland~70K1.15×
06Florida~200K1.12×
07Arizona~80K1.11×
08North Carolina~100K1.10×
09Washington~80K1.10×
10New Jersey~100K1.09×
11Utah~30K1.09×
12Missouri~60K1.08×
13Nevada~30K1.08×
14Oklahoma~40K1.07×
15Illinois~100K1.06×
16Indiana~70K1.06×
17Kentucky~50K1.06×
18Louisiana~50K1.05×
19Nebraska~20K1.05×
20Kansas~30K1.04×
21Pennsylvania~100K1.03×
22Massachusetts~70K1.03×
23Alabama~50K1.03×
24Arkansas~30K1.03×
25New York~200K1.01×
26Hawaii~10K1.01×
27South Carolina~50K1.00×
28Connecticut~40K1.00×
29Mississippi~30K1.00×
30Ohio~100K0.99×
31Tennessee~70K0.99×
32North Dakota~7K0.99×
33Oregon~40K0.98×
34New Mexico~20K0.97×
35Delaware~9K0.95×
36Alaska~7K0.95×
37Minnesota~50K0.94×
38Michigan~90K0.93×
39New Hampshire~10K0.92×
40South Dakota~8K0.92×
41Idaho~20K0.91×
42Iowa~30K0.90×
43Rhode Island~9K0.90×
44West Virginia~20K0.89×
45Colorado~50K0.88×
46Washington, District of Columbia~6K0.88×
47Wisconsin~50K0.87×
48Maine~10K0.82×
49Montana~8K0.77×
50Vermont~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Nerds (candy), United States
0.77×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nerds (candy) audience vs. the country average
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio7.32×
02Nick OffermanMovies & TV7.32×
03International educationBusiness & Career7.32×
04Mrs. DoubtfireMovies & TV7.32×
05Diane KeatonMovies & TV5.42×
06Al PacinoMovies & TV5.25×
07Hugh JackmanMovies & TV4.18×
08Bored PandaInternet & Social Media4.08×
09Britney SpearsMusic & Radio3.30×
10Five GuysFood & Beverages3.30×
11Krispy KremeFood & Beverages3.12×
12Waffle HouseFood & Beverages2.96×
13IHOPFood & Beverages2.92×
14WingstopFood & Beverages2.75×
15Anne HathawayMovies & TV2.71×
16RadioTechnology & Electronics1.91×
17SubwayFood & Beverages1.90×
18Domino's PizzaFood & Beverages1.76×
19Burger KingFood & Beverages1.68×
20McDonald'sFood & Beverages1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nerds (candy) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nerds (candy) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.49×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nerds (candy) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nerds (candy) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nerds-candy-9623” · Methodology