Nerds (candy) Audience in United States

Nerds (candy) logo

Nerds (candy) has an estimated audience of 3,580,021 people in United States. 60.7% are female, 39.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Lulu 黃路梓茵, 3D printing, Home staging.

The average Nerds (candy) fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Lulu 黃路梓茵, with strongest over-indexing on Elsword (25× the country average). Demographically, the Nerds (candy) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Nerds (candy) fans

Demographic split for Nerds (candy) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age35.1
Estimated audience size3,580,021

Audience persona

The typical Nerds (candy) fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Nerds (candy) in United States
RegionReachAffinity
California505,3741.28×
Texas425,4321.38×
Florida296,2621.22×
New York217,8321.09×
Georgia132,7381.2×
Illinois129,0811.08×
Pennsylvania126,5361.05×
North Carolina114,8211.07×
Ohio103,4840.94×
New Jersey101,6571.12×
Virginia99,1141.14×
Michigan88,1860.94×
Arizona84,4731.16×
Washington82,6021.15×
Massachusetts76,3331.08×
Tennessee74,1631.03×
Maryland73,7791.2×
Indiana68,0471.04×
Missouri63,7961.11×
South Carolina52,4350.97×
Colorado51,9970.92×
Minnesota50,4070.98×
Louisiana49,1651.06×
Alabama48,8320.98×
Wisconsin45,8520.85×
Kentucky43,8680.98×
Oklahoma41,6031.05×
Oregon41,0721×
Nevada39,5331.14×
Connecticut35,8281×
Utah34,9161.09×
Mississippi28,9590.98×
Arkansas28,1070.95×
Kansas27,7760.98×
Iowa25,3790.86×
Nebraska18,5301.03×
New Mexico17,5260.98×
Idaho16,5140.92×
Hawaii15,7761.03×
West Virginia13,8600.83×
New Hampshire13,1260.93×
Maine10,5150.82×
Rhode Island10,1100.89×
Washington, District of Columbia10,0230.93×
Delaware8,7850.89×
Montana6,8980.69×
Alaska6,7860.89×
South Dakota6,5660.79×
North Dakota6,5310.89×
Vermont4,5110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nerds (candy) audience
BrandAffinityCategory
Elsword25×Games
Israel1.64×Travel & Leisure
Lulu 黃路梓茵2.02×Movies & TV
3D printing1.66×Technology & Electronics
Home staging3.08×Home & Garden
Keenan Allen3.65×Sports
American's Got Talent4.66×Movies & TV
Birthday Gifts1.64×Kids & Family
Magazine (band)3.05×Music & Radio
Winemaking2.07×Food & Beverages
Nuts (film)2.53×Movies & TV
Panama1.57×Travel & Leisure
Goop2.27×Internet & Social Media
IS (Infinite Stratos)1.63×Literature
Jezebel (film)2.82×Movies & TV
Keeper (password manager)2.59×Technology & Electronics
Tiffany Haddish2.02×Movies & TV
Hattiesburg, Mississippi3.94×Travel & Leisure
Jeep Grand Cherokee (WJ)2.29×Cars & Mobility
Personalised Gifts1.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nerds (candy) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.34
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.27
IndividualismJOY1.2
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Nerds (candy)
CountryShare
United States40.8%
United Kingdom6.0%
Canada4.6%

See Nerds (candy) audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Nerds (candy) have in United States?

Nerds (candy) has an estimated audience of 3,580,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Nerds (candy) fans?

60.7% of Nerds (candy) fans are female, 39.3% are male, with an average age of 35.1 years.

Which brands do Nerds (candy) fans like most?

Nerds (candy) fans show strongest brand affinity for Elsword (25×), Israel (1.64×), and Lulu 黃路梓茵 (2.02×) over the country average.

Where do Nerds (candy) fans live in United States?

Nerds (candy) fans in United States are most concentrated in California (reach 505,374), Texas (reach 425,432), and Florida (reach 296,262). These three regions account for the largest share of the active audience.

What other brands do Nerds (candy) fans also like?

Beyond Nerds (candy) itself, the audience over-indexes on Israel (1.64×), Lulu 黃路梓茵 (2.02×), 3D printing (1.66×), and Home staging (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerds (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.