Rascasse Audience Intelligence

Nerds (candy) Target Market in United States

A data profile of the people who buy, follow and care about Nerds (candy) in United States — modelled from more than twelve digital signal sources. Nerds (candy) has an estimated audience of 3,543,862 people in United States.

#3among Chocolate & cookies in United States#928among Brand in United States#571in Food & Beverages

The average Nerds (candy) fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Cats (musical), Britney Spears, with strongest over-indexing on Diane Keaton (5.42× the country average).

Demographically, the Nerds (candy) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nerds (candy) fan in United States is more female, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nerds (candy) profile in United States.

Audience size
3.5M
in United States
Gender
60.7%♀
39.3% male
Age
35.1
average years
Country rank
#8923
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nerds (candy)

60.7% are female, 39.3% are male, average age 35.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Nerds (candy) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age35.1
Estimated audience size3,543,862
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Nerds (candy) audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Nerds (candy) audience comes from United States.

Worldwide audience distribution share by country for Nerds (candy)
CountryShare
United States40.5%
United Kingdom6.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nerds (candy) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nerds (candy) customers by region in United States
#RegionReachAffinity×
01Texas~400K1.39×
02California~500K1.20×
03Georgia~100K1.20×
04Virginia~100K1.16×
05Maryland~70K1.15×
06Florida~300K1.12×
07Arizona~80K1.11×
08North Carolina~100K1.10×
09Washington~80K1.10×
10New Jersey~100K1.09×
11Utah~30K1.09×
12Missouri~60K1.08×
13Nevada~40K1.08×
14Oklahoma~40K1.07×
15Illinois~100K1.06×
16Indiana~70K1.06×
17Kentucky~50K1.06×
18Louisiana~50K1.05×
19Nebraska~20K1.05×
20Kansas~30K1.04×
21Pennsylvania~100K1.03×
22Massachusetts~70K1.03×
23Alabama~50K1.03×
24Arkansas~30K1.03×
25New York~200K1.01×
26Hawaii~20K1.01×
27South Carolina~50K1.00×
28Connecticut~40K1.00×
29Mississippi~30K1.00×
30Ohio~100K0.99×
31Tennessee~70K0.99×
32North Dakota~7K0.99×
33Oregon~40K0.98×
34New Mexico~20K0.97×
35Delaware~9K0.95×
36Alaska~7K0.95×
37Minnesota~50K0.94×
38Michigan~90K0.93×
39New Hampshire~10K0.92×
40South Dakota~8K0.92×
41Idaho~20K0.91×
42Iowa~30K0.90×
43Rhode Island~10K0.90×
44West Virginia~10K0.89×
45Colorado~50K0.88×
46Washington, District of Columbia~9K0.88×
47Wisconsin~50K0.87×
48Maine~10K0.82×
49Montana~8K0.77×
50Vermont~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Nerds (candy), United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nerds (candy) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nerds (candy) audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio7.32×
02International educationBusiness & Career7.32×
03Nick OffermanMovies & TV7.32×
04Mrs. DoubtfireMovies & TV7.32×
05Marlon BrandoMovies & TV6.51×
06Diane KeatonMovies & TV5.42×
07Al PacinoMovies & TV5.25×
08Britney SpearsMusic & Radio3.30×
09Five GuysFood & Beverages3.30×
10Krispy KremeFood & Beverages3.12×
11Waffle HouseFood & Beverages2.96×
12IHOPFood & Beverages2.92×
13Virtual realityTechnology & Electronics2.76×
14WingstopFood & Beverages2.75×
15Pizza HutFood & Beverages2.00×
16RadioTechnology & Electronics1.91×
17SubwayFood & Beverages1.90×
18RedditInternet & Social Media1.69×
19Burger KingFood & Beverages1.68×
20McDonald'sFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nerds (candy) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nerds (candy) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.49×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nerds (candy) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nerds (candy)'s target market in United States?

Nerds (candy)'s target market in United States covers an estimated 3,543,862 people, concentrated in California and Texas.

02

What is the gender split and age of Nerds (candy) customers?

60.7% of the Nerds (candy) audience are female, 39.3% are male, with an average age of 35.1 years.

03

Which brands do Nerds (candy) fans like most?

Nerds (candy) fans show strongest brand affinity for Diane Keaton (5.42×), Cats (musical) (7.32×), and Britney Spears (3.3×) over the country average.

04

Where do Nerds (candy) fans live in United States?

Nerds (candy) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nerds (candy) fans also like?

Beyond Nerds (candy) itself, the audience over-indexes on Cats (musical) (7.32×), Britney Spears (3.3×), Wingstop (2.75×), and IHOP (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Nerds (candy) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerds (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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