Nerds (candy) Audience in United States

Nerds (candy) has an estimated audience of 3,580,021 people in United States. 60.7% are female, 39.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Wingstop, IHOP, Diane Keaton, Honda HR-V.

The average Nerds (candy) fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Wingstop, IHOP, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Nerds (candy) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Nerds (candy) fans

Demographic split for Nerds (candy) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age35.1
Estimated audience size3,580,021

Audience persona

The typical Nerds (candy) fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nerds (candy) in United States
RegionReachAffinity
California505,3741.28×
Texas425,4321.38×
Florida296,2621.22×
New York217,8321.09×
Georgia132,7381.2×
Illinois129,0811.08×
Pennsylvania126,5361.05×
North Carolina114,8211.07×
Ohio103,4840.94×
New Jersey101,6571.12×
Virginia99,1141.14×
Michigan88,1860.94×
Arizona84,4731.16×
Washington82,6021.15×
Massachusetts76,3331.08×
Tennessee74,1631.03×
Maryland73,7791.2×
Indiana68,0471.04×
Missouri63,7961.11×
South Carolina52,4350.97×
Colorado51,9970.92×
Minnesota50,4070.98×
Louisiana49,1651.06×
Alabama48,8320.98×
Wisconsin45,8520.85×
Kentucky43,8680.98×
Oklahoma41,6031.05×
Oregon41,0721×
Nevada39,5331.14×
Connecticut35,8281×
Utah34,9161.09×
Mississippi28,9590.98×
Arkansas28,1070.95×
Kansas27,7760.98×
Iowa25,3790.86×
Nebraska18,5301.03×
New Mexico17,5260.98×
Idaho16,5140.92×
Hawaii15,7761.03×
West Virginia13,8600.83×
New Hampshire13,1260.93×
Maine10,5150.82×
Rhode Island10,1100.89×
Washington, District of Columbia10,0230.93×
Delaware8,7850.89×
Montana6,8980.69×
Alaska6,7860.89×
South Dakota6,5660.79×
North Dakota6,5310.89×
Vermont4,5110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nerds (candy) audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Wingstop3.86×Food & Beverages
IHOP3.94×Food & Beverages
Diane Keaton4.17×Movies & TV
Honda HR-V16.85×Cars & Mobility
Waffle House4.49×Food & Beverages
Chuck Norris3.8×Movies & TV
Staples (Canada)3.07×Business & Career
Pre-school playgroup18.42×Kids & Family
Bored Panda5.27×Internet & Social Media
MSN2.04×News
Dairy Queen3.16×Food & Beverages
Hugh Jackman6.3×Movies & TV
Olive Garden2.72×Food & Beverages
Kroger2.16×Food & Beverages
Five Guys3.37×Food & Beverages
Harry Potter1.65×Movies & TV
Rosie O'Donnell7.32×Movies & TV
Dave Franco6.02×Movies & TV
Horoscope4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nerds (candy) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.34
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.27
IndividualismJOY1.2
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Nerds (candy)
CountryShare
United States40.8%
United Kingdom6.0%
Canada4.6%

See Nerds (candy) audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Nerds (candy) have in United States?

Nerds (candy) has an estimated audience of 3,580,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Nerds (candy) fans?

60.7% of Nerds (candy) fans are female, 39.3% are male, with an average age of 35.1 years.

Which brands do Nerds (candy) fans like most?

Nerds (candy) fans show strongest brand affinity for Kia Sportage (25×), Wingstop (3.86×), and IHOP (3.94×) over the country average.

Where do Nerds (candy) fans live in United States?

Nerds (candy) fans in United States are most concentrated in California (reach 505,374), Texas (reach 425,432), and Florida (reach 296,262). These three regions account for the largest share of the active audience.

What other brands do Nerds (candy) fans also like?

Beyond Nerds (candy) itself, the audience over-indexes on Wingstop (3.86×), IHOP (3.94×), Diane Keaton (4.17×), and Honda HR-V (16.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerds (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.