Oreo Audience in United States

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Oreo has an estimated audience of 5,389,964 people in United States. 61.6% are female, 38.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Cookie, Comedy movies, Video games, Scooby-Doo, Taco Bell.

The average Oreo fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cookie, Comedy movies, Video games, with strongest over-indexing on Cookie (3× the country average). Demographically, the Oreo audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Oreo fans

Demographic split for Oreo audience in United States
MetricValue
Female61.6%
Male38.4%
Average age34.2
Estimated audience size5,389,964

Audience persona

The typical Oreo fan in United States is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cookie.

Top regions in United States

Top regions ranked by reach for Oreo in United States
RegionReachAffinity
California637,5651.08×
Texas581,2631.25×
Florida412,3071.13×
New York373,7451.24×
Georgia205,4251.24×
Illinois198,9191.11×
Pennsylvania195,8271.08×
North Carolina177,3621.09×
Ohio171,2071.03×
New Jersey162,3011.18×
Virginia151,1281.15×
Michigan150,9571.07×
Massachusetts116,5981.1×
Tennessee114,0611.05×
Indiana112,3921.14×
Maryland108,9561.18×
Washington108,0131×
Arizona104,6940.95×
Missouri92,3641.06×
South Carolina85,2351.05×
Alabama83,7451.11×
Wisconsin82,8801.02×
Minnesota78,1371.01×
Louisiana76,6261.1×
Kentucky72,7011.08×
Colorado71,3440.84×
Oregon65,9761.07×
Oklahoma64,1781.07×
Connecticut55,7811.03×
Nevada50,0590.96×
Mississippi48,0151.08×
Utah46,3810.96×
Arkansas46,1421.04×
Iowa45,9551.03×
Kansas41,3660.97×
Nebraska26,1390.97×
New Mexico24,7790.92×
West Virginia24,5520.98×
Idaho23,5230.87×
Hawaii20,9300.9×
New Hampshire19,3400.91×
Rhode Island16,2740.95×
Maine15,3810.8×
Delaware13,5780.91×
Washington, District of Columbia12,2880.76×
South Dakota11,1000.89×
North Dakota10,2770.93×
Montana9,5050.64×
Alaska8,6850.75×
Vermont6,4380.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oreo audience
BrandAffinityCategory
Cookie3×Food & Beverages
Comedy movies1.68×Movies & TV
Video games1.59×Games
Scooby-Doo2.75×Movies & TV
Taco Bell2.1×Food & Beverages
Friends1.54×Movies & TV
Pizza Hut1.91×Food & Beverages
IHOP2.62×Food & Beverages
Harry Potter1.59×Movies & TV
Subway1.85×Food & Beverages
Casey2.2×Music & Radio
Panda Express2.01×Food & Beverages
Batman2×Movies & TV
DirecTV1.82×Movies & TV
Texas Roadhouse1.56×Food & Beverages
Spirit Halloween2.39×Kids & Family
Wawa Inc.2.1×Shopping
Disneyland1.84×Travel & Leisure
Dairy Queen2.28×Food & Beverages
Little Caesars1.93×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oreo audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
ExtroversionTHRILL1.28
LGBTQ+ IdentityOPEN1.21
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1.15
Healthy LifestyleBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Oreo
CountryShare
United States26.0%
Brazil10.7%
India5.3%

See Oreo audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Oreo have in United States?

Oreo has an estimated audience of 5,389,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Oreo fans?

61.6% of Oreo fans are female, 38.4% are male, with an average age of 34.2 years.

Which brands do Oreo fans like most?

Oreo fans show strongest brand affinity for Cookie (3×), Comedy movies (1.68×), and Video games (1.59×) over the country average.

Where do Oreo fans live in United States?

Oreo fans in United States are most concentrated in California (reach 637,565), Texas (reach 581,263), and Florida (reach 412,307). These three regions account for the largest share of the active audience.

What other brands do Oreo fans also like?

Beyond Oreo itself, the audience over-indexes on Comedy movies (1.68×), Video games (1.59×), Scooby-Doo (2.75×), and Taco Bell (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oreo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.