Rascasse Audience Intelligence

Oreo Target Market in United States

A data profile of the people who buy, follow and care about Oreo in United States — modelled from more than twelve digital signal sources. Oreo has an estimated audience of 5,439,218 people in United States.

#1among Chocolate & cookies in United States#637among Brand in United States#428in Food & Beverages

The average Oreo fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cookie, Comedy movies, Video games, with strongest over-indexing on Cookie (3× the country average).

Demographically, the Oreo audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oreo fan in United States is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cookie.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oreo profile in United States.

Audience size
5.4M
in United States
Gender
61.6%♀
38.4% male
Age
34.2
average years
Country rank
#6202
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oreo

61.6% are female, 38.4% are male, average age 34.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Oreo audience in United States
MetricValue
Female61.6%
Male38.4%
Average age34.2
Estimated audience size5,439,218
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Oreo audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Oreo audience comes from United States.

Worldwide audience distribution share by country for Oreo
CountryShare
United States24.7%
Brazil10.1%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oreo audience in United States is strongest.

Fig. 05

Top regions by affinity

Oreo customers by region in United States
#RegionReachAffinity×
01Georgia~200K1.22×
02Texas~500K1.18×
03Indiana~100K1.18×
04New Jersey~200K1.17×
05Virginia~100K1.14×
06Maryland~100K1.13×
07Louisiana~80K1.13×
08Kentucky~80K1.13×
09Illinois~200K1.12×
10Alabama~80K1.12×
11New York~300K1.11×
12Pennsylvania~200K1.10×
13North Carolina~200K1.09×
14Missouri~90K1.09×
15South Carolina~90K1.09×
16Mississippi~50K1.09×
17Nebraska~30K1.08×
18Ohio~200K1.07×
19Michigan~200K1.07×
20Wisconsin~90K1.07×
21Iowa~50K1.07×
22Arkansas~50K1.06×
23Connecticut~60K1.05×
24Kansas~40K1.05×
25Oklahoma~60K1.04×
26Massachusetts~100K1.03×
27Minnesota~80K1.03×
28North Dakota~10K1.03×
29Utah~50K1.02×
30South Dakota~10K1.02×
31California~600K1.00×
32Florida~400K1.00×
33Tennessee~100K1.00×
34West Virginia~20K1.00×
35Oregon~60K0.98×
36Delaware~10K0.98×
37Rhode Island~20K0.94×
38Washington~100K0.93×
39Arizona~100K0.92×
40Nevada~50K0.91×
41Hawaii~20K0.91×
42New Hampshire~20K0.89×
43Idaho~20K0.88×
44New Mexico~20K0.87×
45Alaska~10K0.84×
46Maine~20K0.82×
47Colorado~70K0.81×
48Montana~10K0.75×
49Vermont~7K0.75×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Oreo, United States
0.71×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oreo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oreo audience
#·InterestCategoryAffinity×
01CookieFood & Beverages3.00×
02Scooby-DooMovies & TV2.75×
03IHOPFood & Beverages2.62×
04Circle KShopping2.52×
05Spirit HalloweenKids & Family2.39×
06Culver'sFood & Beverages2.21×
07CaseyMusic & Radio2.20×
08Taco BellFood & Beverages2.10×
09Wawa Inc.Shopping2.10×
10Panda ExpressFood & Beverages2.01×
11BatmanMovies & TV2.00×
12Pizza HutFood & Beverages1.91×
13SubwayFood & Beverages1.85×
14DisneylandTravel & Leisure1.84×
15DirecTVMovies & TV1.82×
16Domino's PizzaFood & Beverages1.78×
17Comedy moviesMovies & TV1.68×
18Video gamesGames1.59×
19Harry PotterMovies & TV1.59×
20Texas RoadhouseFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oreo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oreo audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.28×
Convenience OrientationPREMIUM1.28×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oreo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
DIY MentalityTHRILL0.81×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oreo's target market in United States?

Oreo's target market in United States covers an estimated 5,439,218 people, concentrated in California and Texas.

02

What is the gender split and age of Oreo customers?

61.6% of the Oreo audience are female, 38.4% are male, with an average age of 34.2 years.

03

Which brands do Oreo fans like most?

Oreo fans show strongest brand affinity for Cookie (3×), Comedy movies (1.68×), and Video games (1.59×) over the country average.

04

Where do Oreo fans live in United States?

Oreo fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Oreo fans also like?

Beyond Oreo itself, the audience over-indexes on Comedy movies (1.68×), Video games (1.59×), Taco Bell (2.1×), and Scooby-Doo (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Oreo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oreo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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