Oreo Audience in Germany
Oreo has an estimated audience of 601,566 people in Germany. 65.2% are female, 34.8% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Candy, Cookie, Harry Potter, DIY & Craft Ideas, Cadbury.
The average Oreo fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Candy, Cookie, Harry Potter, with strongest over-indexing on Candy (4.86× the country average). Demographically, the Oreo audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Oreo fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 33.6 |
| Estimated audience size | 601,566 |
Audience persona
The typical Oreo fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Candy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,024 | 1.22× |
| Bayern | 109,174 | 1.03× |
| Baden-Württemberg | 98,223 | 1.09× |
| Niedersachsen | 69,118 | 1.08× |
| Hessen | 61,545 | 1.22× |
| Rheinland-Pfalz | 35,695 | 1.08× |
| Berlin | 29,903 | 1.01× |
| Sachsen | 24,545 | 0.76× |
| Schleswig-Holstein | 23,528 | 0.99× |
| Hamburg | 17,986 | 1.21× |
| Brandenburg | 16,887 | 0.82× |
| Thüringen | 12,697 | 0.75× |
| Sachsen-Anhalt | 12,647 | 0.74× |
| Mecklenburg-Vorpommern | 9,594 | 0.76× |
| Saarland | 8,000 | 0.99× |
| Bremen | 7,053 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candy | 4.86× | Food & Beverages |
| Cookie | 5.22× | Food & Beverages |
| Harry Potter | 1.96× | Movies & TV |
| DIY & Craft Ideas | 5.63× | Home & Garden |
| Cadbury | 29.93× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Euphoria | 2.25× | Movies & TV |
| Chocolate cake | 5.47× | Food & Beverages |
| Decoration | 3.45× | Home & Garden |
| Cookbook | 3.18× | Food & Beverages |
| Bad Bunny | 5.28× | Music & Radio |
| Sunday Brunch | 5.53× | Kids & Family |
| Gift shop | 3.17× | Home & Garden |
| Unique Gifts | 3.67× | Shopping |
| Healthy habits | 2.64× | Health |
| Healthy food | 3.37× | Health |
| Kitten | 2.66× | Pets & Animals |
| Cooking show | 3.64× | Food & Beverages |
| Cake decorating | 4.29× | Food & Beverages |
| Pomeranian (dog) | 3.03× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| Price Sensitivity | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Indulgence | JOY | 1.35 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Brazil | 10.7% |
| India | 5.3% |
See Oreo audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Oreo have in Germany?
Oreo has an estimated audience of 601,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oreo fans?
65.2% of Oreo fans are female, 34.8% are male, with an average age of 33.6 years.
Which brands do Oreo fans like most?
Oreo fans show strongest brand affinity for Candy (4.86×), Cookie (5.22×), and Harry Potter (1.96×) over the country average.
Where do Oreo fans live in Germany?
Oreo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,024), Bayern (reach 109,174), and Baden-Württemberg (reach 98,223). These three regions account for the largest share of the active audience.
What other brands do Oreo fans also like?
Beyond Oreo itself, the audience over-indexes on Cookie (5.22×), Harry Potter (1.96×), DIY & Craft Ideas (5.63×), and Cadbury (29.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oreo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.