Ferrero SpA Audience in Germany
Ferrero SpA has an estimated audience of 614,128 people in Germany. 71.1% are female, 28.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Immowelt, LinkedIn, Deichmann, Deutsche Bahn.
The average Ferrero SpA fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Immowelt, LinkedIn, with strongest over-indexing on Bauhaus (3.16× the country average). Demographically, the Ferrero SpA audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Ferrero SpA fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 35.9 |
| Estimated audience size | 614,128 |
Audience persona
The typical Ferrero SpA fan in Germany is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,895 | 1.15× |
| Bayern | 116,417 | 1× |
| Baden-Württemberg | 106,943 | 1.08× |
| Hessen | 105,600 | 1.91× |
| Niedersachsen | 76,013 | 1.08× |
| Rheinland-Pfalz | 39,335 | 1.08× |
| Berlin | 30,764 | 0.95× |
| Sachsen | 28,626 | 0.8× |
| Schleswig-Holstein | 23,684 | 0.91× |
| Brandenburg | 19,781 | 0.88× |
| Hamburg | 15,961 | 0.97× |
| Thüringen | 15,189 | 0.82× |
| Sachsen-Anhalt | 14,951 | 0.79× |
| Mecklenburg-Vorpommern | 10,322 | 0.74× |
| Saarland | 8,148 | 0.91× |
| Bremen | 5,815 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 3.16× | Shopping |
| Immowelt | 3.92× | Home & Garden |
| 2.6× | Internet & Social Media | |
| Deichmann | 2.9× | Shopping |
| Deutsche Bahn | 2.51× | Cars & Mobility |
| Gala | 2.55× | News |
| REWE | 2.25× | Shopping |
| Gute Zeiten, schlechte Zeiten | 3.21× | Movies & TV |
| Burger King | 2.59× | Food & Beverages |
| Let's Dance (German TV series) | 3.1× | Movies & TV |
| Obi (store) | 2.08× | Shopping |
| Employment | 2.55× | Business & Career |
| Ferrero Rocher | 10.63× | Food & Beverages |
| Bild | 1.84× | News |
| World Wide Web | 2.79× | Internet & Social Media |
| Aral AG | 2.26× | Cars & Mobility |
| Confectionery | 3.56× | Food & Beverages |
| Netto Marken-Discount | 2.07× | Shopping |
| Kaufland | 2.03× | Shopping |
| Edeka | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Pet Ownership | JOY | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Family Orientation | CONSERVATISM | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.2% |
| Philippines | 8.5% |
| Venezuela | 3.3% |
See Ferrero SpA audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero Rocher (716,465)
- Oreo (660,327)
Frequently asked questions
How many fans does Ferrero SpA have in Germany?
Ferrero SpA has an estimated audience of 614,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ferrero SpA fans?
71.1% of Ferrero SpA fans are female, 28.9% are male, with an average age of 35.9 years.
Which brands do Ferrero SpA fans like most?
Ferrero SpA fans show strongest brand affinity for Bauhaus (3.16×), Immowelt (3.92×), and LinkedIn (2.6×) over the country average.
Where do Ferrero SpA fans live in Germany?
Ferrero SpA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,895), Bayern (reach 116,417), and Baden-Württemberg (reach 106,943). These three regions account for the largest share of the active audience.
What other brands do Ferrero SpA fans also like?
Beyond Ferrero SpA itself, the audience over-indexes on Immowelt (3.92×), LinkedIn (2.6×), Deichmann (2.9×), and Deutsche Bahn (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ferrero SpA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.