Rascasse Audience Intelligence

Ferrero SpA Target Market in Germany

A data profile of the people who buy, follow and care about Ferrero SpA in Germany — modelled from more than twelve digital signal sources. Ferrero SpA has an estimated audience of 751,072 people in Germany.

#4among Chocolate & cookies in Germany#1085among Brand in Germany#403in Food & Beverages

The average Ferrero SpA fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Bauhaus, Immowelt, Deichmann, with strongest over-indexing on Bauhaus (3.16× the country average).

Demographically, the Ferrero SpA audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ferrero SpA fan in Germany is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Bauhaus.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ferrero SpA profile in Germany.

Audience size
751K
in Germany
Gender
71.1%♀
28.9% male
Age
35.9
average years
Country rank
#8368
Brand in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ferrero SpA

71.1% are female, 28.9% are male, average age 35.9.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Ferrero SpA audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age35.9
Estimated audience size751,072
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Ferrero SpA audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3923%
40-4920%
50+10%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Ferrero SpA audience comes from Germany.

Worldwide audience distribution share by country for Ferrero SpA
CountryShare
Germany44.4%
Philippines7.7%
Venezuela3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ferrero SpA audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ferrero SpA customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.94×
02Nordrhein-Westfalen~200K1.09×
03Niedersachsen~80K1.08×
04Rheinland-Pfalz~40K1.07×
05Baden-Württemberg~100K1.05×
06Bayern~100K0.97×
07Hamburg~20K0.96×
08Saarland~9K0.96×
09Bremen~6K0.95×
10Schleswig-Holstein~20K0.92×
11Berlin~30K0.89×
12Brandenburg~20K0.89×
13Thüringen~20K0.87×
14Sachsen-Anhalt~20K0.85×
15Sachsen~30K0.81×
16Mecklenburg-Vorpommern~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Ferrero SpA, Germany
0.79×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ferrero SpA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ferrero SpA audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages10.63×
02ImmoweltHome & Garden3.92×
03ConfectioneryFood & Beverages3.56×
04Gute Zeiten, schlechte ZeitenMovies & TV3.21×
05BauhausShopping3.16×
06Let's Dance (German TV series)Movies & TV3.10×
07DeichmannShopping2.90×
08World Wide WebInternet & Social Media2.79×
09Burger KingFood & Beverages2.59×
10EmploymentBusiness & Career2.55×
11Deutsche BahnCars & Mobility2.51×
12TK MaxxShopping2.29×
13REWEShopping2.25×
14Obi (store)Shopping2.08×
15Netto Marken-DiscountShopping2.07×
16KauflandShopping2.03×
17EdekaShopping1.97×
18AldiShopping1.92×
19LidlShopping1.88×
20BildNews1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ferrero SpA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ferrero SpA audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
Pet OwnershipJOY1.32×
Social Media UsageJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ferrero SpA audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ferrero SpA's target market in Germany?

Ferrero SpA's target market in Germany covers an estimated 751,072 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ferrero SpA customers?

71.1% of the Ferrero SpA audience are female, 28.9% are male, with an average age of 35.9 years.

03

Which brands do Ferrero SpA fans like most?

Ferrero SpA fans show strongest brand affinity for Bauhaus (3.16×), Immowelt (3.92×), and Deichmann (2.9×) over the country average.

04

Where do Ferrero SpA fans live in Germany?

Ferrero SpA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ferrero SpA fans also like?

Beyond Ferrero SpA itself, the audience over-indexes on Immowelt (3.92×), Deichmann (2.9×), Deutsche Bahn (2.51×), and REWE (2.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in Germany

See Ferrero SpA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ferrero SpA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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