Kinder Audience in Germany
Kinder has an estimated audience of 1,220,019 people in Germany. 73.7% are female, 26.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Tagesschau, Airbnb, Peppa Pig, Western Union.
The average Kinder fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Tagesschau, Airbnb, with strongest over-indexing on Spiegel Online (3.29× the country average). Demographically, the Kinder audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Kinder fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 35.3 |
| Estimated audience size | 1,220,019 |
Audience persona
The typical Kinder fan in Germany is more female, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 286,194 | 1.07× |
| Bayern | 209,307 | 1.07× |
| Baden-Württemberg | 176,990 | 1.06× |
| Niedersachsen | 121,343 | 1.02× |
| Hessen | 91,678 | 0.99× |
| Rheinland-Pfalz | 65,478 | 1.07× |
| Sachsen | 61,203 | 1.02× |
| Berlin | 59,306 | 1.09× |
| Schleswig-Holstein | 40,281 | 0.92× |
| Brandenburg | 39,834 | 1.05× |
| Thüringen | 30,689 | 0.99× |
| Sachsen-Anhalt | 29,805 | 0.94× |
| Hamburg | 25,316 | 0.92× |
| Mecklenburg-Vorpommern | 23,883 | 1.03× |
| Saarland | 12,663 | 0.85× |
| Bremen | 9,547 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 3.29× | News |
| Tagesschau | 2.4× | Movies & TV |
| Airbnb | 2.72× | Travel & Leisure |
| Peppa Pig | 7.05× | Kids & Family |
| Western Union | 4.45× | Business & Career |
| Baby food | 3.62× | Kids & Family |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Pets | 1.8× | Pets & Animals |
| Maxi-Cosi | 8.75× | Kids & Family |
| JYSK | 3.18× | Home & Garden |
| Focus | 3.27× | News |
| Real property | 4.1× | Home & Garden |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Anna-Maria Zimmermann | 5.97× | Music & Radio |
| Powdered milk | 6× | Kids & Family |
| Rossmann | 2.06× | Shopping |
| Automobiles | 1.7× | Cars & Mobility |
| HiPP | 8.37× | Kids & Family |
| Primark | 2.37× | Shopping |
| Baby Buggy | 10.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| LGBTQ+ Identity | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.7% |
| Italy | 11.9% |
| United States | 11.0% |
See Kinder audiences in other countries
More Chocolate & cookies audiences in Germany
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
- Oreo (660,327)
Frequently asked questions
How many fans does Kinder have in Germany?
Kinder has an estimated audience of 1,220,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kinder fans?
73.7% of Kinder fans are female, 26.3% are male, with an average age of 35.3 years.
Which brands do Kinder fans like most?
Kinder fans show strongest brand affinity for Spiegel Online (3.29×), Tagesschau (2.4×), and Airbnb (2.72×) over the country average.
Where do Kinder fans live in Germany?
Kinder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 286,194), Bayern (reach 209,307), and Baden-Württemberg (reach 176,990). These three regions account for the largest share of the active audience.
What other brands do Kinder fans also like?
Beyond Kinder itself, the audience over-indexes on Tagesschau (2.4×), Airbnb (2.72×), Peppa Pig (7.05×), and Western Union (4.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.