Baby Buggy Audience in Germany
Baby Buggy has an estimated audience of 517,229 people in Germany. 58.3% are female, 41.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bib (garment), Swaddling, Brio (company), Futures contract, Bild.
The average Baby Buggy fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bib (garment), Swaddling, Brio (company), with strongest over-indexing on Bib (garment) (54.39× the country average). Demographically, the Baby Buggy audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Charity
Demographics of Baby Buggy fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.8 |
| Estimated audience size | 517,229 |
Audience persona
The typical Baby Buggy fan in Germany is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Bib (garment).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,704 | 1.14× |
| Bayern | 82,344 | 0.99× |
| Baden-Württemberg | 75,728 | 1.07× |
| Niedersachsen | 51,316 | 1.02× |
| Hessen | 39,035 | 0.99× |
| Sachsen | 26,512 | 1.05× |
| Rheinland-Pfalz | 24,430 | 0.94× |
| Berlin | 23,298 | 1.01× |
| Schleswig-Holstein | 17,033 | 0.92× |
| Brandenburg | 14,383 | 0.9× |
| Sachsen-Anhalt | 14,302 | 1.07× |
| Thüringen | 13,951 | 1.06× |
| Hamburg | 12,832 | 1.1× |
| Mecklenburg-Vorpommern | 9,167 | 0.93× |
| Saarland | 4,982 | 0.78× |
| Bremen | 4,610 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bib (garment) | 54.39× | Kids & Family |
| Swaddling | 48.3× | Kids & Family |
| Brio (company) | 57.64× | Kids & Family |
| Futures contract | 6.76× | Business & Career |
| Bild | 3.94× | News |
| NATO | 10.86× | Politics & Society |
| miBaby | 14.69× | Kids & Family |
| Baby transport | 10.89× | Kids & Family |
| Child safety seat | 9.35× | Kids & Family |
| Life as We Know It (film) | 51.26× | Movies & TV |
| Offspring | 8.86× | Home & Garden |
| Pregnancy | 7.03× | Kids & Family |
| Smyths Toys | 4.54× | Kids & Family |
| Childbirth | 6.87× | Kids & Family |
| Baby boomers | 6.9× | Kids & Family |
| ImmoScout24 | 3.15× | Home & Garden |
| Kinder | 10.51× | Food & Beverages |
| BabyOne | 7.16× | Kids & Family |
| Toys "R" Us | 11.23× | Shopping |
| Deichmann | 3.1× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Indulgence | JOY | 1.97 |
| DIY Mentality | THRILL | 1.88 |
| Price Sensitivity | PREMIUM | 1.88 |
| Creativity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.7% |
| Japan | 14.3% |
| United States | 10.6% |
See Baby Buggy audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does Baby Buggy have in Germany?
Baby Buggy has an estimated audience of 517,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby Buggy fans?
58.3% of Baby Buggy fans are female, 41.7% are male, with an average age of 40.8 years.
Which brands do Baby Buggy fans like most?
Baby Buggy fans show strongest brand affinity for Bib (garment) (54.39×), Swaddling (48.3×), and Brio (company) (57.64×) over the country average.
Where do Baby Buggy fans live in Germany?
Baby Buggy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,704), Bayern (reach 82,344), and Baden-Württemberg (reach 75,728). These three regions account for the largest share of the active audience.
What other brands do Baby Buggy fans also like?
Beyond Baby Buggy itself, the audience over-indexes on Swaddling (48.3×), Brio (company) (57.64×), Futures contract (6.76×), and Bild (3.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby Buggy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.