Baby Buggy Audience in Germany
A data profile of the people who buy, follow and care about Baby Buggy in Germany — modelled from more than twelve digital signal sources. Baby Buggy has an estimated audience of 517,229 people in Germany.
The average Baby Buggy fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Baby Blues, Bib (garment), Swaddling, with strongest over-indexing on Baby Blues (103.23× the country average).
Demographically, the Baby Buggy audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baby Buggy fan in Germany is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Baby Blues.
At a glance
The key figures that characterise the Baby Buggy profile in Germany.
Search interest · 12-month trend
Demographics of Baby Buggy fans
58.3% are female, 41.7% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.8 |
| Estimated audience size | 517,229 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Baby Buggy audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 32.6% |
| Japan | 14.3% |
| United States | 10.6% |
Geography
Where the Baby Buggy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.10× | |
| 02 | Sachsen-Anhalt | ~10K | 1.09× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 04 | Hamburg | ~10K | 1.08× | |
| 05 | Sachsen | ~30K | 1.07× | |
| 06 | Baden-Württemberg | ~70K | 1.05× | |
| 07 | Berlin | ~20K | 1.04× | |
| 08 | Bremen | ~5K | 1.02× | |
| 09 | Niedersachsen | ~50K | 0.99× | |
| 10 | Bayern | ~80K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~9K | 0.96× | |
| 12 | Hessen | ~40K | 0.95× | |
| 13 | Schleswig-Holstein | ~20K | 0.94× | |
| 14 | Brandenburg | ~10K | 0.92× | |
| 15 | Rheinland-Pfalz | ~20K | 0.91× | |
| 16 | Saarland | ~5K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Baby Buggy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Blues | Literature | 103.23× | ||
| 02 | Brio (company) | Kids & Family | 57.64× | ||
| 03 | Bib (garment) | Kids & Family | 54.39× | ||
| 04 | Life as We Know It (film) | Movies & TV | 51.26× | ||
| 05 | Swaddling | Kids & Family | 48.30× | ||
| 06 | miBaby | Kids & Family | 14.69× | ||
| 07 | Baby transport | Kids & Family | 10.89× | ||
| 08 | NATO | Politics & Society | 10.86× | ||
| 09 | Kinder | Food & Beverages | 10.51× | ||
| 10 | Child safety seat | Kids & Family | 9.35× | ||
| 11 | Offspring | Home & Garden | 8.86× | ||
| 12 | BabyOne | Kids & Family | 7.16× | ||
| 13 | Pregnancy | Kids & Family | 7.03× | ||
| 14 | Baby boomers | Kids & Family | 6.90× | ||
| 15 | Childbirth | Kids & Family | 6.87× | ||
| 16 | Futures contract | Business & Career | 6.76× | ||
| 17 | Smyths Toys | Kids & Family | 4.54× | ||
| 18 | Bild | News | 3.94× | ||
| 19 | ImmoScout24 | Home & Garden | 3.15× | ||
| 20 | Deichmann | Shopping | 3.10× |
Personality of the Baby Buggy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.59× | |
| Extroversion | THRILL | 1.38× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.82× |
Frequently asked questions
How many fans does Baby Buggy have in Germany?
Baby Buggy has an estimated audience of 517,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby Buggy fans?
58.3% of Baby Buggy fans are female, 41.7% are male, with an average age of 40.8 years.
Which brands do Baby Buggy fans like most?
Baby Buggy fans show strongest brand affinity for Baby Blues (103.23×), Bib (garment) (54.39×), and Swaddling (48.3×) over the country average.
Where do Baby Buggy fans live in Germany?
Baby Buggy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Baby Buggy fans also like?
Beyond Baby Buggy itself, the audience over-indexes on Bib (garment) (54.39×), Swaddling (48.3×), Brio (company) (57.64×), and Futures contract (6.76×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby Buggy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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