Stiftung Warentest Audience in Germany
Stiftung Warentest has an estimated audience of 2,042,868 people in Germany. 55.5% are female, 44.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurowings, Riot, Barbie, Fielmann, REWE.
The average Stiftung Warentest fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurowings, Riot, Barbie, with strongest over-indexing on Eurowings (4.99× the country average). Demographically, the Stiftung Warentest audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Stiftung Warentest fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.5 |
| Estimated audience size | 2,042,868 |
Audience persona
The typical Stiftung Warentest fan in Germany is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Eurowings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 499,564 | 1.12× |
| Bayern | 330,348 | 1.01× |
| Baden-Württemberg | 312,619 | 1.12× |
| Niedersachsen | 226,773 | 1.14× |
| Hessen | 169,110 | 1.09× |
| Rheinland-Pfalz | 115,456 | 1.13× |
| Berlin | 103,253 | 1.13× |
| Sachsen | 85,221 | 0.85× |
| Schleswig-Holstein | 77,246 | 1.05× |
| Brandenburg | 72,609 | 1.15× |
| Thüringen | 47,492 | 0.91× |
| Sachsen-Anhalt | 46,124 | 0.87× |
| Hamburg | 41,102 | 0.89× |
| Mecklenburg-Vorpommern | 31,044 | 0.8× |
| Saarland | 22,780 | 0.91× |
| Bremen | 14,667 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurowings | 4.99× | Travel & Leisure |
| Riot | 22.59× | Politics & Society |
| Barbie | 3.52× | Movies & TV |
| Fielmann | 4.17× | Health |
| REWE | 2.6× | Shopping |
| Beetlejuice | 5.44× | Movies & TV |
| Foundation (nonprofit) | 6.51× | Business & Career |
| Tagesschau | 2.09× | Movies & TV |
| Culture | 2.13× | Literature |
| Bild | 2.04× | News |
| Current events | 2.12× | Arts & Culture |
| Edeka | 2.26× | Shopping |
| Aral AG | 2.43× | Cars & Mobility |
| Commerzbank | 2.32× | Business & Career |
| Obi (store) | 1.99× | Shopping |
| 2.04× | Internet & Social Media | |
| Kaufland | 2.07× | Shopping |
| Netto Marken-Discount | 2.07× | Shopping |
| Social media | 2.04× | Business & Career |
| Spiegel Online | 1.93× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.99 |
| Sustainability | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.17 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.4% |
| Austria | 2.6% |
| Switzerland | 1.7% |
See Stiftung Warentest audiences in other countries
More Charity audiences in Germany
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
- Fédération Française du Bâtiment (546,695)
Frequently asked questions
How many fans does Stiftung Warentest have in Germany?
Stiftung Warentest has an estimated audience of 2,042,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stiftung Warentest fans?
55.5% of Stiftung Warentest fans are female, 44.5% are male, with an average age of 42.5 years.
Which brands do Stiftung Warentest fans like most?
Stiftung Warentest fans show strongest brand affinity for Eurowings (4.99×), Riot (22.59×), and Barbie (3.52×) over the country average.
Where do Stiftung Warentest fans live in Germany?
Stiftung Warentest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 499,564), Bayern (reach 330,348), and Baden-Württemberg (reach 312,619). These three regions account for the largest share of the active audience.
What other brands do Stiftung Warentest fans also like?
Beyond Stiftung Warentest itself, the audience over-indexes on Riot (22.59×), Barbie (3.52×), Fielmann (4.17×), and REWE (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stiftung Warentest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.