Riot Audience in Germany
Riot has an estimated audience of 311,946 people in Germany. 51.3% are female, 48.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dynamo Dresden, Burda Style, Italo disco, Sportschau, Daikin.
The average Riot fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dynamo Dresden, Burda Style, Italo disco, with strongest over-indexing on Dynamo Dresden (8.33× the country average). Demographically, the Riot audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Riot fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.3 |
| Estimated audience size | 311,946 |
Audience persona
The typical Riot fan in Germany is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Dynamo Dresden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,942 | 1.23× |
| Bayern | 47,436 | 0.95× |
| Baden-Württemberg | 44,495 | 1.05× |
| Niedersachsen | 33,883 | 1.12× |
| Hessen | 25,568 | 1.08× |
| Rheinland-Pfalz | 16,549 | 1.06× |
| Berlin | 14,387 | 1.03× |
| Schleswig-Holstein | 13,406 | 1.2× |
| Sachsen | 13,296 | 0.87× |
| Brandenburg | 9,330 | 0.96× |
| Sachsen-Anhalt | 6,779 | 0.84× |
| Thüringen | 6,653 | 0.84× |
| Hamburg | 6,101 | 0.87× |
| Mecklenburg-Vorpommern | 4,694 | 0.79× |
| Saarland | 3,689 | 0.96× |
| Bremen | 3,127 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dynamo Dresden | 8.33× | Sports |
| Burda Style | 25.35× | Fashion & Accessoires |
| Italo disco | 12.74× | Music & Radio |
| Sportschau | 2.71× | Sports |
| Daikin | 20× | Home & Garden |
| F.C. Hansa Rostock | 4.38× | Sports |
| Bundesliga | 1.85× | Sports |
| Tipico | 3.11× | Games |
| FIFA World Cup | 1.93× | Sports |
| SV Werder Bremen | 2.2× | Sports |
| UEFA Champions League | 1.97× | Sports |
| 1. FC Magdeburg | 5.13× | Sports |
| Activism | 3.87× | Politics & Society |
| Jennifer Love Hewitt | 8.57× | Movies & TV |
| Activision | 16.77× | Games |
| Pets | 1.57× | Pets & Animals |
| Boston Red Sox | 20× | Sports |
| Drop shipping | 2.62× | Shopping |
| Seattle Mariners | 20× | Sports |
| Netto Marken-Discount | 1.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Individualism | JOY | 1.38 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| South Korea | 5.5% |
| Taiwan | 3.9% |
See Riot audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Riot have in Germany?
Riot has an estimated audience of 311,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riot fans?
51.3% of Riot fans are female, 48.7% are male, with an average age of 36.3 years.
Which brands do Riot fans like most?
Riot fans show strongest brand affinity for Dynamo Dresden (8.33×), Burda Style (25.35×), and Italo disco (12.74×) over the country average.
Where do Riot fans live in Germany?
Riot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,942), Bayern (reach 47,436), and Baden-Württemberg (reach 44,495). These three regions account for the largest share of the active audience.
What other brands do Riot fans also like?
Beyond Riot itself, the audience over-indexes on Burda Style (25.35×), Italo disco (12.74×), Sportschau (2.71×), and Daikin (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.