Riot Audience in Germany
A data profile of the people who buy, follow and care about Riot in Germany — modelled from more than twelve digital signal sources. Riot has an estimated audience of 311,946 people in Germany.
The average Riot fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Stiftung Warentest, Dynamo Dresden, Richard Mille, with strongest over-indexing on Stiftung Warentest (22.59× the country average).
Demographically, the Riot audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Riot fan in Germany is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Stiftung Warentest.
At a glance
The key figures that characterise the Riot profile in Germany.
Search interest · 12-month trend
Demographics of Riot fans
51.3% are female, 48.7% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.3 |
| Estimated audience size | 311,946 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Riot audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.1% |
| South Korea | 5.2% |
| Taiwan | 3.7% |
Geography
Where the Riot audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~80K | 1.20× | |
| 02 | Schleswig-Holstein | ~10K | 1.19× | |
| 03 | Bremen | ~3K | 1.18× | |
| 04 | Niedersachsen | ~30K | 1.10× | |
| 05 | Hessen | ~30K | 1.08× | |
| 06 | Rheinland-Pfalz | ~20K | 1.06× | |
| 07 | Baden-Württemberg | ~40K | 1.01× | |
| 08 | Berlin | ~10K | 1.01× | |
| 09 | Saarland | ~4K | 1.01× | |
| 10 | Brandenburg | ~9K | 0.96× | |
| 11 | Bayern | ~50K | 0.93× | |
| 12 | Sachsen | ~10K | 0.87× | |
| 13 | Sachsen-Anhalt | ~7K | 0.87× | |
| 14 | Thüringen | ~7K | 0.86× | |
| 15 | Hamburg | ~6K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Riot audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stiftung Warentest | Politics & Society | 22.59× | ||
| 02 | Blancpain | Fashion & Accessoires | 20.00× | ||
| 03 | Daikin | Home & Garden | 20.00× | ||
| 04 | Richard Mille | Fashion & Accessoires | 19.80× | ||
| 05 | Nomos Glashütte | Fashion & Accessoires | 18.87× | ||
| 06 | Burda Style | Fashion & Accessoires | 18.68× | ||
| 07 | Palm oil | Food & Beverages | 18.63× | ||
| 08 | Activision | Games | 16.64× | ||
| 09 | Stadium | Sports | 15.81× | ||
| 10 | Italo disco | Music & Radio | 11.09× | ||
| 11 | Dua Lipa | Music & Radio | 8.07× | ||
| 12 | Dynamo Dresden | Sports | 6.55× | ||
| 13 | The Epoch Times | News | 5.54× | ||
| 14 | Nena | Music & Radio | 5.50× | ||
| 15 | Instant Gaming | Games | 5.37× | ||
| 16 | Activism | Politics & Society | 4.73× | ||
| 17 | Tipico | Games | 3.25× | ||
| 18 | Sportschau | Sports | 2.20× | ||
| 19 | Netto Marken-Discount | Shopping | 2.07× | ||
| 20 | Tagesschau | Movies & TV | 2.02× |
Personality of the Riot audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.66× | |
| Indulgence | JOY | 1.53× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.77× |
Frequently asked questions
How many fans does Riot have in Germany?
Riot has an estimated audience of 311,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riot fans?
51.3% of Riot fans are female, 48.7% are male, with an average age of 36.3 years.
Which brands do Riot fans like most?
Riot fans show strongest brand affinity for Stiftung Warentest (22.59×), Dynamo Dresden (6.55×), and Richard Mille (19.8×) over the country average.
Where do Riot fans live in Germany?
Riot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Riot fans also like?
Beyond Riot itself, the audience over-indexes on Dynamo Dresden (6.55×), Richard Mille (19.8×), Italo disco (11.09×), and Palm oil (18.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Riot audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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