Riot Audience in Germany
Riot has an estimated audience of 311,946 people in Germany. 51.3% are female, 48.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, 3D printing, Home construction, Steampunk, Progressive rock.
The average Riot fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, 3D printing, Home construction, with strongest over-indexing on Dog breed (2.36× the country average). Demographically, the Riot audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Riot fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.3 |
| Estimated audience size | 311,946 |
Audience persona
The typical Riot fan in Germany is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,942 | 1.23× |
| Bayern | 47,436 | 0.95× |
| Baden-Württemberg | 44,495 | 1.05× |
| Niedersachsen | 33,883 | 1.12× |
| Hessen | 25,568 | 1.08× |
| Rheinland-Pfalz | 16,549 | 1.06× |
| Berlin | 14,387 | 1.03× |
| Schleswig-Holstein | 13,406 | 1.2× |
| Sachsen | 13,296 | 0.87× |
| Brandenburg | 9,330 | 0.96× |
| Sachsen-Anhalt | 6,779 | 0.84× |
| Thüringen | 6,653 | 0.84× |
| Hamburg | 6,101 | 0.87× |
| Mecklenburg-Vorpommern | 4,694 | 0.79× |
| Saarland | 3,689 | 0.96× |
| Bremen | 3,127 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.36× | Pets & Animals |
| 3D printing | 4.88× | Technology & Electronics |
| Home construction | 2.1× | Home & Garden |
| Steampunk | 7.79× | Fashion & Accessoires |
| Progressive rock | 2.87× | Music & Radio |
| Davos | 11.39× | Travel & Leisure |
| Litter box | 1.95× | Pets & Animals |
| CAC 40 | 2.23× | Business & Career |
| Haberler | 1.75× | News |
| Unique Gifts | 1.81× | Shopping |
| Urban Outfitters | 1.9× | Shopping |
| Birthday Gifts | 1.8× | Kids & Family |
| JTB Corporation | 20× | Business & Career |
| Erciş | 15.71× | Travel & Leisure |
| Business English | 2.28× | Business & Career |
| Israel | 1.61× | Travel & Leisure |
| Natural rubber | 1.81× | Cars & Mobility |
| Mad About You | 20× | Movies & TV |
| Eindhoven | 1.63× | Travel & Leisure |
| Snow White (Fables) | 1.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Individualism | JOY | 1.38 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| South Korea | 5.5% |
| Taiwan | 3.9% |
See Riot audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Riot have in Germany?
Riot has an estimated audience of 311,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riot fans?
51.3% of Riot fans are female, 48.7% are male, with an average age of 36.3 years.
Which brands do Riot fans like most?
Riot fans show strongest brand affinity for Dog breed (2.36×), 3D printing (4.88×), and Home construction (2.1×) over the country average.
Where do Riot fans live in Germany?
Riot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,942), Bayern (reach 47,436), and Baden-Württemberg (reach 44,495). These three regions account for the largest share of the active audience.
What other brands do Riot fans also like?
Beyond Riot itself, the audience over-indexes on 3D printing (4.88×), Home construction (2.1×), Steampunk (7.79×), and Progressive rock (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.