Riot Audience in United States

Riot has an estimated audience of 2,433,289 people in United States. 53.0% are female, 47.0% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, J. C. Penney, Twin Peaks.

The average Riot fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.82× the country average). Demographically, the Riot audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Riot fans

Demographic split for Riot audience in United States
MetricValue
Female53.0%
Male47.0%
Average age40.1
Estimated audience size2,433,289

Audience persona

The typical Riot fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Riot in United States
RegionReachAffinity
California387,4361.45×
Texas252,7301.21×
Florida193,0471.17×
New York153,0741.13×
New Jersey80,1061.29×
Illinois79,5760.98×
Georgia78,1581.04×
Pennsylvania75,8690.93×
North Carolina70,3890.96×
Ohio66,9930.89×
Arizona66,9631.35×
Washington65,6471.34×
Virginia64,5651.09×
Michigan61,0940.96×
Massachusetts49,2331.03×
Tennessee48,7421×
Indiana41,3380.93×
Maryland41,1810.98×
Colorado39,2071.02×
Missouri36,8440.94×
Oregon34,1231.22×
Minnesota34,0260.98×
Alabama32,5200.96×
Wisconsin32,5160.89×
South Carolina31,0910.85×
Nevada30,0901.28×
Oklahoma29,2821.08×
Kentucky27,5140.9×
Louisiana26,7290.85×
Utah23,9851.1×
Connecticut22,6970.93×
Kansas19,0490.99×
Arkansas18,1460.91×
Iowa16,9810.85×
Mississippi15,9120.79×
Hawaii14,6531.4×
Idaho12,2341×
New Mexico10,7510.88×
Nebraska10,4410.86×
West Virginia9,7450.86×
Alaska8,0231.54×
New Hampshire7,9550.83×
Maine7,4820.86×
Rhode Island7,2590.94×
Washington, District of Columbia5,6790.78×
Montana5,2480.78×
Delaware5,1550.77×
South Dakota4,8200.86×
North Dakota4,7930.96×
Vermont2,8340.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riot audience
BrandAffinityCategory
Google Maps3.82×Internet & Social Media
Capital One3.57×Business & Career
Indeed.com3.17×Business & Career
J. C. Penney3.63×Shopping
Twin Peaks5.73×Movies & TV
Beetlejuice3.06×Movies & TV
CarGurus3.48×Cars & Mobility
Dollar General2.28×Shopping
Helen Hunt10.4×Movies & TV
Zac Efron5.4×Movies & TV
Fox News Channel1.64×Movies & TV
Google News3.26×News
Streetwear2.85×Fashion & Accessoires
Enterprise Rent-A-Car3.33×Cars & Mobility
DeviantArt3.7×Internet & Social Media
Bruce Willis3.47×Movies & TV
Jim Morrison9.46×Music & Radio
Livemusic2.45×Music & Radio
Alexandra Daddario4.76×Movies & TV
Texas Roadhouse1.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riot audience
TraitClusterScore
PatriotismCONSERVATISM2.27
SustainabilityBALANCE2.23
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.39
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Riot
CountryShare
United States29.6%
South Korea5.5%
Taiwan3.9%

See Riot audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Riot have in United States?

Riot has an estimated audience of 2,433,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Riot fans?

53.0% of Riot fans are female, 47.0% are male, with an average age of 40.1 years.

Which brands do Riot fans like most?

Riot fans show strongest brand affinity for Google Maps (3.82×), Capital One (3.57×), and Indeed.com (3.17×) over the country average.

Where do Riot fans live in United States?

Riot fans in United States are most concentrated in California (reach 387,436), Texas (reach 252,730), and Florida (reach 193,047). These three regions account for the largest share of the active audience.

What other brands do Riot fans also like?

Beyond Riot itself, the audience over-indexes on Capital One (3.57×), Indeed.com (3.17×), J. C. Penney (3.63×), and Twin Peaks (5.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.