The Daily Caller Audience in United States

The Daily Caller logo

The Daily Caller has an estimated audience of 9,209,643 people in United States. 43.6% are female, 56.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Bad Bunny, Gateway Pundit, Food and drink, Culture.

The average The Daily Caller fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Bad Bunny, Gateway Pundit, with strongest over-indexing on Fox News Channel (2.42× the country average). Demographically, the The Daily Caller audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of The Daily Caller fans

Demographic split for The Daily Caller audience in United States
MetricValue
Female43.6%
Male56.4%
Average age43.7
Estimated audience size9,209,643

Audience persona

The typical The Daily Caller fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for The Daily Caller in United States
RegionReachAffinity
California651,0670.64×
Texas575,2070.73×
Florida545,6340.88×
Ohio321,6251.13×
New York307,8370.6×
Pennsylvania300,9250.97×
Michigan276,5571.15×
Virginia261,7671.17×
North Carolina255,5400.92×
Illinois239,0820.78×
Georgia224,6860.79×
New Jersey212,5820.91×
Tennessee206,0461.12×
Missouri205,7091.39×
Washington199,2101.08×
Massachusetts166,5240.92×
Colorado163,6911.13×
Indiana154,0200.92×
South Carolina147,5391.06×
Arizona146,6810.78×
Minnesota143,5071.09×
Alabama141,5661.1×
Maryland139,5280.88×
Wisconsin128,1260.92×
Kentucky124,1341.08×
Oklahoma123,3811.21×
Louisiana122,0421.03×
Idaho100,6162.18×
Kansas93,5951.29×
Nevada90,6561.02×
New Hampshire76,4892.11×
Utah76,0470.92×
Iowa66,9750.88×
Arkansas63,1980.83×
Mississippi61,1080.81×
Oregon60,6690.57×
Montana54,5012.13×
Washington, District of Columbia50,0561.81×
West Virginia43,6921.02×
Nebraska39,4720.85×
Connecticut38,2710.41×
New Mexico35,3300.76×
Maine29,2830.89×
South Dakota28,5351.34×
Wyoming24,5031.79×
Rhode Island21,6720.74×
North Dakota10,9310.58×
Hawaii10,5730.27×
Delaware5,2010.2×
Vermont3,7520.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Daily Caller audience
BrandAffinityCategory
Fox News Channel2.42×Movies & TV
Bad Bunny4.79×Music & Radio
Gateway Pundit6.45×News
Food and drink1.7×Food & Beverages
Culture1.96×Literature
Food1.65×Food & Beverages
Kristi Noem4.1×Politics & Society
Fitness and wellness1.57×Sports
Benjamin Netanyahu5.33×Politics & Society
Child1.82×Kids & Family
Conservatism in the United States4.31×Politics & Society
Rock music1.72×Music & Radio
Tucker Carlson6.46×Movies & TV
Eva Mendes7.4×Movies & TV
Candace Owens4.17×Literature
Jessica Alba4.7×Movies & TV
CNN1.58×Movies & TV
Salsa music3.66×Music & Radio
National Review7.53×News
Impeachment4.37×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Daily Caller audience
TraitClusterScore
PatriotismCONSERVATISM1.93
IndividualismJOY1.47
TraditionCONSERVATISM1.33
Need for SecurityCONSERVATISM1.15
SpiritualityBALANCE1.1
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for The Daily Caller
CountryShare
United States99.1%
Canada0.1%
United Kingdom0.1%

See The Daily Caller audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does The Daily Caller have in United States?

The Daily Caller has an estimated audience of 9,209,643 people in United States, concentrated in California and Texas.

What is the gender split and age of The Daily Caller fans?

43.6% of The Daily Caller fans are female, 56.4% are male, with an average age of 43.7 years.

Which brands do The Daily Caller fans like most?

The Daily Caller fans show strongest brand affinity for Fox News Channel (2.42×), Bad Bunny (4.79×), and Gateway Pundit (6.45×) over the country average.

Where do The Daily Caller fans live in United States?

The Daily Caller fans in United States are most concentrated in California (reach 651,067), Texas (reach 575,207), and Florida (reach 545,634). These three regions account for the largest share of the active audience.

What other brands do The Daily Caller fans also like?

Beyond The Daily Caller itself, the audience over-indexes on Bad Bunny (4.79×), Gateway Pundit (6.45×), Food and drink (1.7×), and Culture (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily Caller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.