Rascasse Audience Intelligence

Kristi Noem Audience in United States

A data profile of the people who buy, follow and care about Kristi Noem in United States — modelled from more than twelve digital signal sources. Kristi Noem has an estimated audience of 23,327,094 people in United States.

#8among Politician in United States#29among Person in United States#75in Politics & Society

The average Kristi Noem fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weather forecasting, Mortgage loans, Pinterest, with strongest over-indexing on Weather forecasting (12.17× the country average).

Demographically, the Kristi Noem audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kristi Noem fan in United States is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kristi Noem profile in United States.

Audience size
23.3M
in United States
Gender
53.4%♀
46.6% male
Age
42.2
average years
Country rank
#1343
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kristi Noem fans

53.4% are female, 46.6% are male, average age 42.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Kristi Noem audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.2
Estimated audience size23,327,094
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Kristi Noem audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Kristi Noem audience comes from United States.

Worldwide audience distribution share by country for Kristi Noem
CountryShare
United States80.9%
Germany4.0%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kristi Noem audience in United States is strongest.

Fig. 05

Top regions by affinity

Kristi Noem fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~200K2.81×
02Minnesota~600K1.65×
03Washington, District of Columbia~100K1.48×
04North Dakota~60K1.21×
05Oregon~300K1.17×
06Massachusetts~600K1.16×
07Illinois~1M1.13×
08Colorado~400K1.11×
09Vermont~50K1.10×
10Nebraska~100K1.09×
11Maine~100K1.09×
12Washington~500K1.07×
13New Hampshire~100K1.05×
14Montana~70K1.04×
15Arizona~500K1.03×
16Iowa~200K1.03×
17California~3M1.02×
18Wisconsin~400K1.02×
19Virginia~600K0.99×
20New York~1.5M0.98×
21Maryland~400K0.97×
22Connecticut~200K0.97×
23New Jersey~600K0.96×
24New Mexico~100K0.96×
25Pennsylvania~800K0.94×
26Rhode Island~80K0.93×
27Kansas~200K0.92×
28Idaho~100K0.91×
29Texas~2M0.90×
30North Carolina~700K0.90×
31Alaska~50K0.90×
32Ohio~700K0.89×
33Michigan~600K0.89×
34Indiana~400K0.89×
35Missouri~400K0.88×
36Florida~1.5M0.87×
37Oklahoma~200K0.87×
38Nevada~200K0.87×
39Utah~200K0.87×
40Tennessee~400K0.84×
41West Virginia~100K0.84×
42Georgia~600K0.81×
43Kentucky~300K0.81×
44Delaware~60K0.81×
45Hawaii~90K0.80×
46Arkansas~200K0.79×
47South Carolina~300K0.77×
48Alabama~300K0.74×
49Louisiana~200K0.71×
50Mississippi~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Kristi Noem, United States
0.63×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kristi Noem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kristi Noem audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden12.17×
02Retail bankingBusiness & Career6.09×
03BuickCars & Mobility5.95×
04FedExBusiness & Career4.10×
05Sustainable energyHome & Garden4.05×
06Renewable energyBusiness & Career4.04×
07QVCMovies & TV3.84×
08Minnesota VikingsSports3.80×
09Mortgage loansBusiness & Career3.43×
10SubwayFood & Beverages2.94×
11Hardware storeHome & Garden2.81×
12Solar energyHome & Garden2.77×
13PinterestInternet & Social Media2.61×
14Pizza HutFood & Beverages2.52×
15Shopping mallsShopping2.37×
16McDonald'sFood & Beverages2.19×
17GolfSports1.96×
18Country musicMusic & Radio1.92×
19BarbecueFood & Beverages1.86×
20FurnitureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kristi Noem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kristi Noem audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.21×
Community OrientationOPEN1.62×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kristi Noem audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kristi Noem have in United States?

Kristi Noem has an estimated audience of 23,327,094 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kristi Noem fans?

53.4% of Kristi Noem fans are female, 46.6% are male, with an average age of 42.2 years.

03

Which brands do Kristi Noem fans like most?

Kristi Noem fans show strongest brand affinity for Weather forecasting (12.17×), Mortgage loans (3.43×), and Pinterest (2.61×) over the country average.

04

Where do Kristi Noem fans live in United States?

Kristi Noem fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Kristi Noem fans also like?

Beyond Kristi Noem itself, the audience over-indexes on Mortgage loans (3.43×), Pinterest (2.61×), FedEx (4.1×), and Subway (2.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kristi Noem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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