Kristi Noem Audience in United States
Kristi Noem has an estimated audience of 25,444,402 people in United States. 53.4% are female, 46.6% are male, average age 42.2. Top brand affinities: Capital One, Google Maps, Autism Awareness, Diabetes mellitus awareness, CarGurus.
Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (6.09× the country average). Demographically, the Kristi Noem audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Kristi Noem fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.2 |
| Estimated audience size | 25,444,402 |
Audience persona
The typical Kristi Noem fan in United States is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 6.09× | Business & Career |
| Google Maps | 3.82× | Internet & Social Media |
| Autism Awareness | 9× | Health |
| Diabetes mellitus awareness | 6.24× | Health |
| CarGurus | 5.14× | Cars & Mobility |
| Indeed.com | 3.32× | Business & Career |
| Minnesota Vikings | 5.77× | Sports |
| Khan Academy | 6.43× | Business & Career |
| Singer-songwriter | 3.09× | Music & Radio |
| Microblogging | 6.32× | Technology & Electronics |
| Enterprise Rent-A-Car | 3.73× | Cars & Mobility |
| Kia Sportage | 12.17× | Cars & Mobility |
| Circle K | 3.92× | Shopping |
| Income tax | 6.71× | Business & Career |
| AccuWeather | 3.49× | Home & Garden |
| Google News | 3.2× | News |
| MSN | 2.06× | News |
| AutoZone | 2.04× | Cars & Mobility |
| Staples (Canada) | 2.49× | Business & Career |
| Honda HR-V | 12.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Extroversion | THRILL | 1.18 |
| DIY Mentality | THRILL | 1.18 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| Germany | 3.7% |
| Australia | 1.6% |
See Kristi Noem audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Ivanka Trump (18,350,439)
- Michelle Obama (15,289,436)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kristi Noem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.