A data profile of the people who buy, follow and care about Joe Biden in United States — modelled from more than twelve digital signal sources. Joe Biden has an estimated audience of 33,929,172 people in United States.
Joe Biden has an estimated audience of 33,929,172 people in United States. 51.0% are female, 49.0% are male, average age 39.8. Top brand affinities: Mitch McConnell, Donald Trump, Melania Trump, Yahoo! Finance, Nancy Pelosi.
Top brand affinities include Mitch McConnell, Donald Trump, Melania Trump, with strongest over-indexing on Mitch McConnell (3.4× the country average).
Demographically, the Joe Biden audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Joe Biden fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.
The key figures that characterise the Joe Biden profile in United States.
51.0% are female, 49.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.8 |
| Estimated audience size | 33,929,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 28% |
of the worldwide Joe Biden audience comes from United States.
| Country | Share |
|---|---|
| United States | 91.1% |
| United Kingdom | 3.5% |
| Canada | 2.3% |
The strongest cross-interests of the Joe Biden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opinion poll | News | 4.49× | ||
| 02 | Nancy Pelosi | Politics & Society | 4.05× | ||
| 03 | Chuck Schumer | Politics & Society | 3.76× | ||
| 04 | Mitch McConnell | Politics & Society | 3.40× | ||
| 05 | Candace Owens | Literature | 3.31× | ||
| 06 | Yahoo! Finance | Business & Career | 2.63× | ||
| 07 | Dick Cheney | Politics & Society | 2.55× | ||
| 08 | Melania Trump | Politics & Society | 2.53× | ||
| 09 | United States Senate | Politics & Society | 2.53× | ||
| 10 | Election | Politics & Society | 2.49× | ||
| 11 | Gavin Newsom | Politics & Society | 2.39× | ||
| 12 | Fox News Channel | Movies & TV | 2.34× | ||
| 13 | Donald Trump | Politics & Society | 2.24× | ||
| 14 | Barack Obama | Politics & Society | 2.19× | ||
| 15 | President of the United States | Politics & Society | 2.16× | ||
| 16 | Activism | Politics & Society | 2.03× | ||
| 17 | Breaking news | Movies & TV | 1.72× | ||
| 18 | CNN | Movies & TV | 1.70× | ||
| 19 | Local news | News | 1.63× | ||
| 20 | MSN | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.27× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Joe Biden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.