Election Audience in United States
Election has an estimated audience of 31,341,194 people in United States. 49.7% are female, 50.3% are male, average age 46.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, MSN, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, MSN, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Election audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Election fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 46.4 |
| Estimated audience size | 31,341,194 |
Audience persona
The typical Election fan in United States is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| MSN | 7.26× | News |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 4.51× | Business & Career |
| Chuck Norris | 5.26× | Movies & TV |
| Political science | 5.56× | Business & Career |
| Democracy | 5.01× | Politics & Society |
| Great Clips | 4.6× | Beauty & Wellness |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Lebanon | 8.13× | Travel & Leisure |
| Fox News Channel | 1.91× | Movies & TV |
| North Korea | 7.39× | Travel & Leisure |
| Federal Bureau of Investigation | 7.76× | Politics & Society |
| Tibet | 9.48× | Travel & Leisure |
| Czech Republic | 9.33× | Travel & Leisure |
| Nature | 1.72× | Home & Garden |
| CNN | 1.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.57 |
| Tradition | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.21 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
See Election audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.