A data profile of the people who buy, follow and care about Election in United States — modelled from more than twelve digital signal sources. Election has an estimated audience of 31,341,194 people in United States.
Election has an estimated audience of 31,341,194 people in United States. 49.7% are female, 50.3% are male, average age 46.4. Top brand affinities: Political science, Democracy, Donald Trump, MSN, Nature.
Top brand affinities include Political science, Democracy, Donald Trump, with strongest over-indexing on Political science (6.14× the country average).
Demographically, the Election audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Election fan in United States is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Political science.
The key figures that characterise the Election profile in United States.
49.7% are female, 50.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 46.4 |
| Estimated audience size | 31,341,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 42% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 6.14× | ||
| 02 | Democracy | Politics & Society | 4.87× | ||
| 03 | Petition | Politics & Society | 4.84× | ||
| 04 | Public administration | Business & Career | 4.17× | ||
| 05 | Sustainable energy | Home & Garden | 3.08× | ||
| 06 | Renewable energy | Business & Career | 2.73× | ||
| 07 | Non-governmental organization | Politics & Society | 2.68× | ||
| 08 | Joe Biden | Politics & Society | 2.49× | ||
| 09 | Meteorology | Home & Garden | 2.27× | ||
| 10 | MSN | News | 2.07× | ||
| 11 | Fox News Channel | Movies & TV | 2.05× | ||
| 12 | Real property | Home & Garden | 1.96× | ||
| 13 | Nonprofit organization | Politics & Society | 1.93× | ||
| 14 | Tradition | Politics & Society | 1.89× | ||
| 15 | Genetics | Kids & Family | 1.89× | ||
| 16 | American Airlines | Travel & Leisure | 1.66× | ||
| 17 | CNN | Movies & TV | 1.60× | ||
| 18 | Nature | Home & Garden | 1.54× | ||
| 19 | Livestock | Pets & Animals | 1.52× | ||
| 20 | Donald Trump | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.02× | |
| Patriotism | CONSERVATISM | 1.99× | |
| Community Orientation | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.