Rascasse Audience Intelligence

Election Audience in Germany

A data profile of the people who buy, follow and care about Election in Germany — modelled from more than twelve digital signal sources. Election has an estimated audience of 3,398,680 people in Germany.

#1120among Topic in Germany#56in Politics & Society

The average Election fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Voting, Political party, Political science, with strongest over-indexing on Voting (11.54× the country average).

Demographically, the Election audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Election fan in Germany is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Voting.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Election profile in Germany.

Audience size
3.4M
in Germany
Gender
45.0%♀
55.0% male
Age
44.4
average years
Country rank
#1819
Topic in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Election fans

45.0% are female, 55.0% are male, average age 44.4.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Election audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age44.4
Estimated audience size3,398,680
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Election audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Election audience comes from Germany.

Worldwide audience distribution share by country for Election
CountryShare
United States27.5%
India6.6%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Election audience in Germany is strongest.

Fig. 05

Top regions by affinity

Election fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~90K2.19×
02Nordrhein-Westfalen~900K1.25×
03Baden-Württemberg~500K1.17×
04Rheinland-Pfalz~200K1.12×
05Bayern~600K1.11×
06Brandenburg~100K1.11×
07Hessen~200K0.96×
08Sachsen~200K0.96×
09Sachsen-Anhalt~80K0.85×
10Thüringen~70K0.85×
11Mecklenburg-Vorpommern~50K0.80×
12Niedersachsen~300K0.78×
13Schleswig-Holstein~100K0.78×
14Berlin~100K0.74×
15Hamburg~60K0.74×
16Bremen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Election, Germany
0.68×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Election audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Election audience
#·InterestCategoryAffinity×
01VotingPolitics & Society11.54×
02Political campaignPolitics & Society11.06×
03Junge WeltNews8.24×
04Public administrationBusiness & Career7.36×
05Political scienceBusiness & Career7.12×
06Political partyPolitics & Society6.11×
07Las VegasTravel & Leisure5.53×
08Junge FreiheitNews5.07×
09DemocracyPolitics & Society3.93×
10Der TagesspiegelNews3.82×
11CrosswordGames3.41×
12MSNNews3.08×
13TagesschauMovies & TV2.75×
14Markus LanzMovies & TV2.73×
15NatureHome & Garden2.70×
16VacationsTravel & Leisure2.67×
17TransfermarktSports2.38×
18German languagePolitics & Society2.14×
19PoliticsPolitics & Society2.07×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Election audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Election audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.10×
SpiritualityBALANCE1.95×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Election audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Sports ActivityPOWER0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Election have in Germany?

Election has an estimated audience of 3,398,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Election fans?

45.0% of Election fans are female, 55.0% are male, with an average age of 44.4 years.

03

Which brands do Election fans like most?

Election fans show strongest brand affinity for Voting (11.54×), Political party (6.11×), and Political science (7.12×) over the country average.

04

Where do Election fans live in Germany?

Election fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Election fans also like?

Beyond Election itself, the audience over-indexes on Political party (6.11×), Political science (7.12×), Tagesschau (2.75×), and Nature (2.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Election audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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