Election Audience in Germany
Election has an estimated audience of 3,398,680 people in Germany. 45.0% are female, 55.0% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Stradivarius, Pillow, KLIX (AM), Urban Outfitters.
The average Election fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Stradivarius, Pillow, with strongest over-indexing on Israel (2.59× the country average). Demographically, the Election audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Election fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 44.4 |
| Estimated audience size | 3,398,680 |
Audience persona
The typical Election fan in Germany is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 523,054 | 0.7× |
| Bayern | 384,534 | 0.7× |
| Baden-Württemberg | 375,390 | 0.81× |
| Sachsen | 269,635 | 1.62× |
| Niedersachsen | 248,223 | 0.75× |
| Thüringen | 193,639 | 2.24× |
| Hessen | 179,082 | 0.69× |
| Rheinland-Pfalz | 139,638 | 0.82× |
| Brandenburg | 126,275 | 1.2× |
| Berlin | 118,522 | 0.78× |
| Sachsen-Anhalt | 117,318 | 1.33× |
| Mecklenburg-Vorpommern | 94,152 | 1.45× |
| Schleswig-Holstein | 90,028 | 0.74× |
| Hamburg | 61,259 | 0.8× |
| Saarland | 32,404 | 0.78× |
| Bremen | 17,252 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.59× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.73× | Home & Garden |
| KLIX (AM) | 2.7× | Music & Radio |
| Urban Outfitters | 1.67× | Shopping |
| Urban horticulture | 1.64× | Home & Garden |
| Este, Veneto | 2.06× | Travel & Leisure |
| Parma | 4.5× | Travel & Leisure |
| Snow White (Fables) | 1.75× | Literature |
| Geothermal heating | 3.58× | Home & Garden |
| Solo climbing | 2.7× | Sports |
| Volvo V60 | 2.88× | Cars & Mobility |
| Kodi (software) | 1.75× | Technology & Electronics |
| Home Delivery | 1.62× | Food & Beverages |
| Coworking | 2.33× | Business & Career |
| Roaming | 2.04× | Technology & Electronics |
| FilGoal | 5.4× | Sports |
| Corfu (regional unit) | 1.59× | Travel & Leisure |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Eco Friendly Living | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.47 |
| Spirituality | BALANCE | 1.63 |
| Tradition | CONSERVATISM | 1.56 |
| Community Orientation | OPEN | 1.52 |
| Individualism | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
See Election audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Election have in Germany?
Election has an estimated audience of 3,398,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Election fans?
45.0% of Election fans are female, 55.0% are male, with an average age of 44.4 years.
Which brands do Election fans like most?
Election fans show strongest brand affinity for Israel (2.59×), Stradivarius (1.97×), and Pillow (1.73×) over the country average.
Where do Election fans live in Germany?
Election fans in Germany are most concentrated in Nordrhein-Westfalen (reach 523,054), Bayern (reach 384,534), and Baden-Württemberg (reach 375,390). These three regions account for the largest share of the active audience.
What other brands do Election fans also like?
Beyond Election itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.73×), KLIX (AM) (2.7×), and Urban Outfitters (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.