A data profile of the people who buy, follow and care about Election in Spain — modelled from more than twelve digital signal sources. Election has an estimated audience of 2,657,582 people in Spain.
Election has an estimated audience of 2,657,582 people in Spain. 49.9% are female, 50.1% are male, average age 49.7. Top brand affinities: Voting, Sustainable energy, Political science, Breaking news, Public administration.
Top brand affinities include Voting, Sustainable energy, Political science, with strongest over-indexing on Voting (14.82× the country average).
Demographically, the Election audience skews balanced with an average age of 49.7, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Election fan in Spain is balanced, around 49.7 years old, with strong Individualism tendencies and a notable affinity for Voting.
The key figures that characterise the Election profile in Spain.
49.9% are female, 50.1% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 49.7 |
| Estimated audience size | 2,657,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 48% |
of the worldwide Election audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 14.82× | ||
| 02 | Diplomacy | Politics & Society | 11.35× | ||
| 03 | Individualism | Politics & Society | 9.17× | ||
| 04 | Nobel Peace Prize | Politics & Society | 6.94× | ||
| 05 | Public security | Politics & Society | 6.67× | ||
| 06 | Public administration | Business & Career | 6.57× | ||
| 07 | Political science | Business & Career | 6.56× | ||
| 08 | Sustainable energy | Home & Garden | 6.16× | ||
| 09 | Breaking news | Movies & TV | 5.04× | ||
| 10 | Crime fiction | Literature | 4.07× | ||
| 11 | Renewable energy | Business & Career | 3.69× | ||
| 12 | Innovation | Business & Career | 3.02× | ||
| 13 | Nonprofit organization | Politics & Society | 2.68× | ||
| 14 | ABC | Movies & TV | 2.53× | ||
| 15 | Caixabank | Business & Career | 2.50× | ||
| 16 | IBEX 35 | Business & Career | 2.18× | ||
| 17 | Politics | Politics & Society | 2.09× | ||
| 18 | Religion | Business & Career | 2.05× | ||
| 19 | Movistar+ | Movies & TV | 1.95× | ||
| 20 | Cadena SER | Music & Radio | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.01× | |
| Sustainability | BALANCE | 2.69× | |
| Community Orientation | OPEN | 2.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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