A data profile of the people who buy, follow and care about Election in Italy — modelled from more than twelve digital signal sources. Election has an estimated audience of 6,000,688 people in Italy.
The average Election fan in Italy is 45.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Voting, Political science, with strongest over-indexing on Wikipedia (7.81× the country average).
Demographically, the Election audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Election fan in Italy is balanced, around 45.8 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Election profile in Italy.
48.5% are female, 51.5% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 45.8 |
| Estimated audience size | 6,000,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Election audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
Where the Election audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~500K | 4.10× | |
| 02 | Veneto | ~600K | 1.21× | |
| 03 | Sardinia | ~200K | 1.01× | |
| 04 | Lombardy | ~1M | 1.00× | |
| 05 | Aosta Valley | ~10K | 0.96× | |
| 06 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 07 | Tuscany | ~400K | 0.93× | |
| 08 | Calabria | ~200K | 0.93× | |
| 09 | Molise | ~30K | 0.93× | |
| 10 | Basilicata | ~50K | 0.92× | |
| 11 | Liguria | ~200K | 0.90× | |
| 12 | Lazio | ~700K | 0.89× | |
| 13 | Campania | ~600K | 0.89× | |
| 14 | Emilia-Romagna | ~400K | 0.87× | |
| 15 | Umbria | ~90K | 0.87× | |
| 16 | Piedmont | ~400K | 0.86× | |
| 17 | Sicilia | ~400K | 0.83× | |
| 18 | Puglia | ~300K | 0.83× | |
| 19 | Marche | ~100K | 0.83× | |
| 20 | Abruzzo | ~100K | 0.83× |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 10.37× | ||
| 02 | Wikipedia | Internet & Social Media | 7.81× | ||
| 03 | Individualism | Politics & Society | 5.83× | ||
| 04 | Public administration | Business & Career | 5.68× | ||
| 05 | Political science | Business & Career | 4.97× | ||
| 06 | Satire | Literature | 4.17× | ||
| 07 | New Testament | Politics & Society | 3.85× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.64× | ||
| 09 | Sustainable energy | Home & Garden | 2.34× | ||
| 10 | Subscription business model | Shopping | 2.31× | ||
| 11 | Innovation | Business & Career | 2.18× | ||
| 12 | Renewable energy | Business & Career | 2.14× | ||
| 13 | Volunteering | Politics & Society | 2.09× | ||
| 14 | Nonprofit organization | Politics & Society | 2.08× | ||
| 15 | Genetics | Kids & Family | 1.96× | ||
| 16 | Musical theatre | Movies & TV | 1.93× | ||
| 17 | Milk | Food & Beverages | 1.78× | ||
| 18 | Singer-songwriter | Music & Radio | 1.66× | ||
| 19 | UniCredit | Business & Career | 1.61× | ||
| 20 | Religion | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.25× | |
| Community Orientation | OPEN | 1.88× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× |
Election has an estimated audience of 6,000,688 people in Italy, concentrated in Lombardy and Lazio.
48.5% of Election fans are female, 51.5% are male, with an average age of 45.8 years.
Election fans show strongest brand affinity for Wikipedia (7.81×), Voting (10.37×), and Political science (4.97×) over the country average.
Election fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Election itself, the audience over-indexes on Voting (10.37×), Political science (4.97×), Satire (4.17×), and Public administration (5.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.