A data profile of the people who buy, follow and care about Election in Brazil — modelled from more than twelve digital signal sources. Election has an estimated audience of 6,304,370 people in Brazil.
Election has an estimated audience of 6,304,370 people in Brazil. 46.3% are female, 53.7% are male, average age 45.3. Top brand affinities: Seleção Brasileira, MSN, Botafogo de Futebol e Regatas, Esporte Clube Bahia, Fortaleza Esporte Clube.
Top brand affinities include Seleção Brasileira, MSN, Botafogo de Futebol e Regatas, with strongest over-indexing on Seleção Brasileira (1.74× the country average).
Demographically, the Election audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Election fan in Brazil is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Election profile in Brazil.
46.3% are female, 53.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 45.3 |
| Estimated audience size | 6,304,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Election audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 6.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Election audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 5.89× | ||
| 02 | Comedy club | Movies & TV | 2.49× | ||
| 03 | Activism | Politics & Society | 2.44× | ||
| 04 | Spanish language | Politics & Society | 2.29× | ||
| 05 | Tom Cruise | Movies & TV | 2.26× | ||
| 06 | Leonardo DiCaprio | Movies & TV | 2.21× | ||
| 07 | UOL Esporte | Sports | 2.21× | ||
| 08 | MSN | News | 2.16× | ||
| 09 | Internet & Social Media | 2.13× | |||
| 10 | Petrobras | Cars & Mobility | 2.09× | ||
| 11 | Goiás Esporte Clube | Sports | 2.03× | ||
| 12 | Public transport | Cars & Mobility | 1.86× | ||
| 13 | Brad Pitt | Movies & TV | 1.86× | ||
| 14 | Enel | Home & Garden | 1.85× | ||
| 15 | Seleção Brasileira | Sports | 1.74× | ||
| 16 | Localiza | Cars & Mobility | 1.69× | ||
| 17 | Esporte Clube Bahia | Sports | 1.60× | ||
| 18 | Fortaleza Esporte Clube | Sports | 1.56× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Botafogo de Futebol e Regatas | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Community Orientation | OPEN | 1.75× | |
| Individualism | JOY | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Luxury Orientation | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Election. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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