A data profile of the people who buy, follow and care about Petrobras in Brazil — modelled from more than twelve digital signal sources. Petrobras has an estimated audience of 4,528,871 people in Brazil.
The average Petrobras fan in Brazil is 44.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Petroleum industry, Safari (web browser), Sport Club Internacional, with strongest over-indexing on Petroleum industry (9.97× the country average).
Demographically, the Petrobras audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Petrobras fan in Brazil is balanced, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Petroleum industry.
The key figures that characterise the Petrobras profile in Brazil.
47.3% are female, 52.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.9 |
| Estimated audience size | 4,528,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Petrobras audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 80.6% |
| Chile | 10.0% |
| Colombia | 1.6% |
Where the Petrobras audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~800K | 1.99× | |
| 02 | Sergipe | ~80K | 1.78× | |
| 03 | Espírito Santo | ~100K | 1.61× | |
| 04 | Alagoas | ~90K | 1.34× | |
| 05 | Rio Grande do Norte | ~100K | 1.33× | |
| 06 | Bahia | ~400K | 1.23× | |
| 07 | Federal District | ~90K | 1.19× | |
| 08 | Rio Grande do Sul | ~300K | 1.14× | |
| 09 | Amapá | ~20K | 1.12× | |
| 10 | Pernambuco | ~200K | 1.11× | |
| 11 | Mato Grosso do Sul | ~70K | 1.05× | |
| 12 | Minas Gerais | ~400K | 0.96× | |
| 13 | Paraná | ~300K | 0.93× | |
| 14 | Ceará | ~200K | 0.93× | |
| 15 | São Paulo | ~1M | 0.91× | |
| 16 | Santa Catarina | ~200K | 0.91× | |
| 17 | Amazonas | ~60K | 0.84× | |
| 18 | Roraima | ~10K | 0.80× | |
| 19 | Paraíba | ~70K | 0.77× | |
| 20 | Goiás | ~100K | 0.74× | |
| 21 | Maranhão | ~70K | 0.68× | |
| 22 | Rondônia | ~20K | 0.68× | |
| 23 | Acre | ~10K | 0.66× | |
| 24 | Mato Grosso | ~50K | 0.65× | |
| 25 | Tocantins | ~20K | 0.65× | |
| 26 | Pará | ~90K | 0.61× | |
| 27 | Piauí | ~40K | 0.57× |
The strongest cross-interests of the Petrobras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bombardier Recreational Products | Cars & Mobility | 16.74× | ||
| 02 | Safari (web browser) | Technology & Electronics | 12.93× | ||
| 03 | Petroleum industry | Business & Career | 9.97× | ||
| 04 | Natural gas | Cars & Mobility | 4.33× | ||
| 05 | Enel | Home & Garden | 2.62× | ||
| 06 | Environmental science | Business & Career | 2.40× | ||
| 07 | Esporte Clube Bahia | Sports | 2.35× | ||
| 08 | Supreme Federal Court | Politics & Society | 2.30× | ||
| 09 | Sport Club Internacional | Sports | 2.01× | ||
| 10 | South America | Travel & Leisure | 1.97× | ||
| 11 | Earth | Travel & Leisure | 1.96× | ||
| 12 | Gospel music | Music & Radio | 1.91× | ||
| 13 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.84× | ||
| 14 | History | Literature | 1.81× | ||
| 15 | Brasília | Travel & Leisure | 1.77× | ||
| 16 | Jesus | Politics & Society | 1.74× | ||
| 17 | Agriculture | Business & Career | 1.73× | ||
| 18 | Gemini | Technology & Electronics | 1.66× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Fluminense FC | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Community Orientation | OPEN | 1.70× | |
| Risk Appetite | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.10× | |
| Pet Ownership | JOY | 1.13× | |
| Social Media Usage | JOY | 1.16× |
Petrobras's target market in Brazil covers an estimated 4,528,871 people, concentrated in São Paulo and Rio de Janeiro.
47.3% of the Petrobras audience are female, 52.7% are male, with an average age of 44.9 years.
Petrobras fans show strongest brand affinity for Petroleum industry (9.97×), Safari (web browser) (12.93×), and Sport Club Internacional (2.01×) over the country average.
Petrobras fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Petrobras itself, the audience over-indexes on Safari (web browser) (12.93×), Sport Club Internacional (2.01×), Esporte Clube Bahia (2.35×), and Bombardier Recreational Products (16.74×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Petrobras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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