A data profile of the people who buy, follow and care about Earth in Brazil — modelled from more than twelve digital signal sources. Earth has an estimated audience of 12,589,684 people in Brazil.
Earth has an estimated audience of 12,589,684 people in Brazil. 57.9% are female, 42.1% are male, average age 39.3. Top brand affinities: MSN, Google Maps, Localiza, Bossa nova, Spanish language.
Top brand affinities include MSN, Google Maps, Localiza, with strongest over-indexing on MSN (2.39× the country average).
Demographically, the Earth audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Earth fan in Brazil is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Earth profile in Brazil.
57.9% are female, 42.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 12,589,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Earth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 2.47× | ||
| 02 | MSN | News | 2.39× | ||
| 03 | Henry Cavill | Movies & TV | 2.29× | ||
| 04 | Keanu Reeves | Movies & TV | 2.26× | ||
| 05 | Masonry | Home & Garden | 2.14× | ||
| 06 | Forestry | Home & Garden | 2.05× | ||
| 07 | Bossa nova | Music & Radio | 2.02× | ||
| 08 | Petrobras | Cars & Mobility | 1.96× | ||
| 09 | Juliana Paes | Movies & TV | 1.93× | ||
| 10 | Google Maps | Internet & Social Media | 1.90× | ||
| 11 | Spanish language | Politics & Society | 1.82× | ||
| 12 | Mexico | Travel & Leisure | 1.79× | ||
| 13 | Island | Travel & Leisure | 1.79× | ||
| 14 | uol | Technology & Electronics | 1.73× | ||
| 15 | Anne Hathaway | Movies & TV | 1.64× | ||
| 16 | Microwave oven | Home & Garden | 1.63× | ||
| 17 | Lodging | Travel & Leisure | 1.59× | ||
| 18 | Public transport | Cars & Mobility | 1.54× | ||
| 19 | Localiza | Cars & Mobility | 1.52× | ||
| 20 | Brad Pitt | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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