Earth Audience in Brazil

Earth has an estimated audience of 12,589,684 people in Brazil. 57.9% are female, 42.1% are male, average age 39.3. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter, Neymar.

Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.07× the country average). Demographically, the Earth audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Creativity.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Earth fans

Demographic split for Earth audience in Brazil
MetricValue
Female57.9%
Male42.1%
Average age39.3
Estimated audience size12,589,684

Audience persona

The typical Earth fan in Brazil is more female, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras2.07×Sports
Sport Club Corinthians Paulista2.32×Sports
São Paulo FC2.27×Sports
Harry Potter1.84×Movies & TV
Neymar2.36×Sports
Cruzeiro Esporte Clube1.88×Sports
Santos FC1.66×Sports
Sport Club Internacional2.11×Sports
Real Madrid C.F.1.52×Sports
Grêmio Foot-Ball Porto Alegrense2.22×Sports
TikTok2.32×Internet & Social Media
UEFA Champions League2.21×Sports
Preta Gil1.84×Music & Radio
Nature1.81×Home & Garden
AliExpress2.46×Shopping
WhatsApp1.63×Internet & Social Media
Vivo (telecommunications)2.53×Technology & Electronics
Fast food2.07×Food & Beverages
Handbags2.44×Fashion & Accessoires
Radio2.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth audience
TraitClusterScore
Need for SecurityCONSERVATISM2.17
CreativityOPEN2.03
MindfulnessBALANCE1.78
Family OrientationCONSERVATISM1.67
Risk AppetiteTHRILL1.63
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%

See Earth audiences in other countries

More Planet audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.