Earth Audience in United Kingdom
Earth has an estimated audience of 13,965,506 people in United Kingdom. 57.4% are female, 42.6% are male, average age 43.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, Distilled beverage, WhatsApp, Vegetable.
The average Earth fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.9× the country average). Demographically, the Earth audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Earth fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.6 |
| Estimated audience size | 13,965,506 |
Audience persona
The typical Earth fan in United Kingdom is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,474,130 | 2.19× |
| South East | 2,002,549 | 1.07× |
| Yorkshire and the Humber | 1,569,793 | 1.4× |
| East of England | 1,016,965 | 0.8× |
| South West | 1,005,223 | 0.88× |
| West Midlands | 838,128 | 1.4× |
| East Midlands | 781,904 | 0.79× |
| North West | 764,295 | 0.51× |
| Scotland | 680,516 | 0.54× |
| North East | 626,549 | 1.15× |
| Wales | 568,188 | 0.71× |
| Northern Ireland | 238,683 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.9× | Kids & Family |
| Hobby | 1.83× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.73× | Internet & Social Media | |
| Vegetable | 1.8× | Food & Beverages |
| TUI | 1.68× | Travel & Leisure |
| Expensive Taste | 2.1× | Business & Career |
| TripAdvisor | 1.69× | Travel & Leisure |
| William Hill (bookmaker) | 1.57× | Games |
| Purchase discount | 2.94× | Shopping |
| Refrigerator | 1.81× | Home & Garden |
| Betfair | 1.9× | Games |
| Daily Star (United Kingdom) | 1.8× | News |
| Luxury yacht | 2.43× | Travel & Leisure |
| Bored Panda | 3.01× | Internet & Social Media |
| Home business | 3.02× | Business & Career |
| Volunteering | 1.55× | Politics & Society |
| Mango | 3.03× | Shopping |
| DeviantArt | 2.66× | Internet & Social Media |
| Real property | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
| Indulgence | JOY | 1.08 |
| Community Orientation | OPEN | 1.03 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
See Earth audiences in other countries
More Planet audiences in United Kingdom
Frequently asked questions
How many fans does Earth have in United Kingdom?
Earth has an estimated audience of 13,965,506 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Earth fans?
57.4% of Earth fans are female, 42.6% are male, with an average age of 43.6 years.
Which brands do Earth fans like most?
Earth fans show strongest brand affinity for Weddings (1.9×), Hobby (1.83×), and Distilled beverage (1.73×) over the country average.
Where do Earth fans live in United Kingdom?
Earth fans in United Kingdom are most concentrated in England (reach 10,474,130), South East (reach 2,002,549), and Yorkshire and the Humber (reach 1,569,793). These three regions account for the largest share of the active audience.
What other brands do Earth fans also like?
Beyond Earth itself, the audience over-indexes on Hobby (1.83×), Distilled beverage (1.73×), WhatsApp (1.73×), and Vegetable (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.