Earth Audience in Germany
Earth has an estimated audience of 6,899,715 people in Germany. 51.8% are female, 48.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Israel, Škoda Kodiaq, Urban horticulture.
The average Earth fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Israel, with strongest over-indexing on Gil Ofarim (1.58× the country average). Demographically, the Earth audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Earth fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 38.5 |
| Estimated audience size | 6,899,715 |
Audience persona
The typical Earth fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,774,547 | 1.18× |
| Bayern | 1,259,894 | 1.14× |
| Baden-Württemberg | 1,258,578 | 1.34× |
| Niedersachsen | 727,368 | 1.09× |
| Hessen | 723,333 | 1.38× |
| Rheinland-Pfalz | 422,826 | 1.22× |
| Sachsen | 293,540 | 0.87× |
| Berlin | 237,889 | 0.77× |
| Schleswig-Holstein | 229,812 | 0.93× |
| Thüringen | 163,702 | 0.93× |
| Sachsen-Anhalt | 160,348 | 0.9× |
| Brandenburg | 159,086 | 0.74× |
| Hamburg | 110,423 | 0.71× |
| Mecklenburg-Vorpommern | 109,776 | 0.83× |
| Saarland | 81,058 | 0.96× |
| Bremen | 61,930 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.58× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.31× | Travel & Leisure |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Urban horticulture | 1.5× | Home & Garden |
| Snow White (Fables) | 1.85× | Literature |
| Esra Erol | 4.35× | Movies & TV |
| KLIX (AM) | 1.82× | Music & Radio |
| Home Delivery | 1.99× | Food & Beverages |
| Kodi (software) | 1.92× | Technology & Electronics |
| Volvo V60 | 3.02× | Cars & Mobility |
| Golem | 1.91× | Technology & Electronics |
| Coworking | 2.32× | Business & Career |
| San Gil | 2.41× | Travel & Leisure |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Sinister (band) | 5.81× | Music & Radio |
| Zagreb | 1.7× | Travel & Leisure |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Medieval fantasy | 4.28× | Literature |
| Kieser Training | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.2 |
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.16 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
See Earth audiences in other countries
More Planet audiences in Germany
Frequently asked questions
How many fans does Earth have in Germany?
Earth has an estimated audience of 6,899,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earth fans?
51.8% of Earth fans are female, 48.2% are male, with an average age of 38.5 years.
Which brands do Earth fans like most?
Earth fans show strongest brand affinity for Gil Ofarim (1.58×), Stradivarius (1.97×), and Israel (2.31×) over the country average.
Where do Earth fans live in Germany?
Earth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,774,547), Bayern (reach 1,259,894), and Baden-Württemberg (reach 1,258,578). These three regions account for the largest share of the active audience.
What other brands do Earth fans also like?
Beyond Earth itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.31×), Škoda Kodiaq (1.82×), and Urban horticulture (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.