A data profile of the people who buy, follow and care about Earth in Spain — modelled from more than twelve digital signal sources. Earth has an estimated audience of 10,076,161 people in Spain.
Earth has an estimated audience of 10,076,161 people in Spain. 56.4% are female, 43.6% are male, average age 45.2. Top brand affinities: Iberia (airline), WhatsApp, IBEX 35, Distilled beverage, Caixabank.
Top brand affinities include Iberia (airline), WhatsApp, IBEX 35, with strongest over-indexing on Iberia (airline) (2.92× the country average).
Demographically, the Earth audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Earth fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Earth profile in Spain.
56.4% are female, 43.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.2 |
| Estimated audience size | 10,076,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Earth audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.14× | ||
| 02 | Betfair | Games | 3.27× | ||
| 03 | Iberia (airline) | Travel & Leisure | 2.92× | ||
| 04 | Internet & Social Media | 2.72× | |||
| 05 | Refrigerator | Home & Garden | 2.68× | ||
| 06 | Sustainable energy | Home & Garden | 2.51× | ||
| 07 | Distilled beverage | Food & Beverages | 2.39× | ||
| 08 | Mango | Shopping | 2.32× | ||
| 09 | Real property | Home & Garden | 2.01× | ||
| 10 | IBEX 35 | Business & Career | 1.97× | ||
| 11 | Travel website | Travel & Leisure | 1.96× | ||
| 12 | Caixabank | Business & Career | 1.95× | ||
| 13 | Innovation | Business & Career | 1.93× | ||
| 14 | FilmAffinity | Movies & TV | 1.92× | ||
| 15 | Wikipedia | Internet & Social Media | 1.92× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.87× | ||
| 17 | Aldi | Shopping | 1.79× | ||
| 18 | Cadena SER | Music & Radio | 1.78× | ||
| 19 | Movistar+ | Movies & TV | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| DIY Mentality | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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