Earth Audience in Spain
Earth has an estimated audience of 10,076,161 people in Spain. 56.4% are female, 43.6% are male, average age 45.2. Top brand affinities: MSN, Julio Iglesias, Aldi, Movistar, Iberia (airline).
Top brand affinities include MSN, Julio Iglesias, Aldi, with strongest over-indexing on MSN (4.85× the country average). Demographically, the Earth audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Earth fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.2 |
| Estimated audience size | 10,076,161 |
Audience persona
The typical Earth fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.85× | News |
| Julio Iglesias | 2.79× | Music & Radio |
| Aldi | 2.44× | Shopping |
| Movistar | 2.31× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.72× | Business & Career |
| TripAdvisor | 2.81× | Travel & Leisure |
| Kundalini yoga | 4.8× | Health |
| Dentistry | 3.65× | Business & Career |
| Cadena SER | 2.05× | Music & Radio |
| Stradivarius | 2.06× | Shopping |
| Orange | 2.61× | Technology & Electronics |
| Mapfre | 2.38× | Business & Career |
| Livemusic | 2.71× | Music & Radio |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.7× | Sports |
| 1.51× | Internet & Social Media | |
| IBEX 35 | 1.69× | Business & Career |
| Catering | 4.04× | Food & Beverages |
| Wedding dress | 2.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.13 |
| Sustainability | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
See Earth audiences in other countries
More Planet audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.