A data profile of the people who buy, follow and care about Moon in Spain — modelled from more than twelve digital signal sources. Moon has an estimated audience of 3,426,925 people in Spain.
Moon has an estimated audience of 3,426,925 people in Spain. 66.3% are female, 33.7% are male, average age 43.8. Top brand affinities: Aldi, Volunteering, Rayo Vallecano, Badoo, Bwin.
Top brand affinities include Aldi, Volunteering, Rayo Vallecano, with strongest over-indexing on Aldi (2.04× the country average).
Demographically, the Moon audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Moon fan in Spain is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Aldi.
The key figures that characterise the Moon profile in Spain.
66.3% are female, 33.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.8 |
| Estimated audience size | 3,426,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Moon audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
The strongest cross-interests of the Moon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 4.68× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.83× | ||
| 03 | Satire | Literature | 3.64× | ||
| 04 | Volunteering | Politics & Society | 3.14× | ||
| 05 | Japanese hip hop | Music & Radio | 3.01× | ||
| 06 | Bwin | Games | 2.84× | ||
| 07 | Badoo | Internet & Social Media | 2.40× | ||
| 08 | Dentistry | Business & Career | 2.32× | ||
| 09 | Refrigerator | Home & Garden | 2.23× | ||
| 10 | Real property | Home & Garden | 2.20× | ||
| 11 | Genetics | Kids & Family | 2.13× | ||
| 12 | Preventive healthcare | Health | 2.10× | ||
| 13 | Aldi | Shopping | 2.04× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.93× | ||
| 15 | Anthropology | Business & Career | 1.73× | ||
| 16 | Bookselling | Literature | 1.71× | ||
| 17 | Innovation | Business & Career | 1.70× | ||
| 18 | Tradition | Politics & Society | 1.66× | ||
| 19 | Nonprofit organization | Politics & Society | 1.62× | ||
| 20 | Julio Iglesias | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Patriotism | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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