Moon Audience in Mexico
Moon has an estimated audience of 4,809,745 people in Mexico. 56.8% are female, 43.2% are male, average age 29.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Chris Martin, National Car Rental, Mobile payment, Puma, Catholic Church.
The average Moon fan in Mexico is 29.3 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Chris Martin, National Car Rental, Mobile payment, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Moon audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Moon fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 29.3 |
| Estimated audience size | 4,809,745 |
Audience persona
The typical Moon fan in Mexico is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,240,871 | 1.88× |
| Distrito Federal | 729,590 | 1.15× |
| Jalisco | 482,201 | 1.36× |
| Nuevo Leon | 360,270 | 1.25× |
| Baja California | 271,209 | 1.36× |
| Puebla | 248,976 | 0.98× |
| Veracruz (state) | 243,159 | 0.86× |
| Coahuila de Zaragoza | 215,676 | 1.49× |
| Guanajuato | 193,740 | 0.85× |
| Chihuahua | 177,058 | 1.06× |
| Michoacan de Ocampo | 161,854 | 0.97× |
| Oaxaca | 128,623 | 0.97× |
| Hidalgo | 125,184 | 1.07× |
| Yucatan | 120,604 | 1.21× |
| Chiapas | 105,447 | 0.73× |
| Sinaloa | 95,742 | 0.75× |
| Guerrero | 84,327 | 0.69× |
| Morelos | 67,836 | 0.81× |
| Aguascalientes | 51,725 | 0.85× |
| Durango | 50,188 | 0.75× |
| Zacatecas | 43,827 | 0.72× |
| Baja California Sur | 43,397 | 1.13× |
| Nayarit | 40,019 | 0.86× |
| Tlaxcala | 35,769 | 0.65× |
| Campeche | 33,401 | 0.91× |
| Colima | 21,159 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.71× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.67× | Food & Beverages |
| Sarcasm | 2.73× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Travel agency | 2.77× | Travel & Leisure |
| Wattpad | 3.25× | Internet & Social Media |
| Local news | 4.84× | News |
| Game consoles | 1.93× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Radio | 1.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
See Moon audiences in other countries
More Planet audiences in Mexico
Frequently asked questions
How many fans does Moon have in Mexico?
Moon has an estimated audience of 4,809,745 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Moon fans?
56.8% of Moon fans are female, 43.2% are male, with an average age of 29.3 years.
Which brands do Moon fans like most?
Moon fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and Mobile payment (5.93×) over the country average.
Where do Moon fans live in Mexico?
Moon fans in Mexico are most concentrated in State of Mexico (reach 1,240,871), Distrito Federal (reach 729,590), and Jalisco (reach 482,201). These three regions account for the largest share of the active audience.
What other brands do Moon fans also like?
Beyond Moon itself, the audience over-indexes on National Car Rental (17.97×), Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.71×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.