Moon Audience in Germany
Moon has an estimated audience of 1,365,905 people in Germany. 57.5% are female, 42.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Dailymotion, Real property.
The average Moon fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Moon audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Moon fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 37.7 |
| Estimated audience size | 1,365,905 |
Audience persona
The typical Moon fan in Germany is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 304,546 | 1.02× |
| Bayern | 294,467 | 1.34× |
| Baden-Württemberg | 212,218 | 1.14× |
| Hessen | 195,194 | 1.88× |
| Niedersachsen | 116,647 | 0.88× |
| Berlin | 89,034 | 1.46× |
| Rheinland-Pfalz | 67,354 | 0.98× |
| Sachsen | 56,379 | 0.84× |
| Schleswig-Holstein | 41,319 | 0.84× |
| Hamburg | 35,732 | 1.16× |
| Brandenburg | 32,394 | 0.76× |
| Thüringen | 25,796 | 0.74× |
| Sachsen-Anhalt | 24,219 | 0.68× |
| Mecklenburg-Vorpommern | 16,816 | 0.64× |
| Bremen | 12,728 | 1.09× |
| Saarland | 9,896 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 14.3× | Business & Career |
| Tagesschau | 2.57× | Movies & TV |
| Dailymotion | 7.92× | Movies & TV |
| Real property | 5.14× | Home & Garden |
| Pets | 1.79× | Pets & Animals |
| Automobiles | 1.67× | Cars & Mobility |
| Spiegel Online | 1.69× | News |
| Horoscope | 7.35× | Health |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Netto Marken-Discount | 1.52× | Shopping |
| Airbnb | 1.59× | Travel & Leisure |
| Grammarly | 14.99× | Business & Career |
| Vacations | 1.78× | Travel & Leisure |
| Italo disco | 5.44× | Music & Radio |
| Westdeutscher Rundfunk | 2.31× | Movies & TV |
| Saturn (store) | 2.06× | Shopping |
| Picture book | 2.54× | Literature |
| University | 2.46× | Business & Career |
| Singer-songwriter | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.09 |
| Design Affinity | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.43 |
| Sports Activity | POWER | 1.43 |
| DIY Mentality | THRILL | 1.38 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
See Moon audiences in other countries
More Planet audiences in Germany
Frequently asked questions
How many fans does Moon have in Germany?
Moon has an estimated audience of 1,365,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moon fans?
57.5% of Moon fans are female, 42.5% are male, with an average age of 37.7 years.
Which brands do Moon fans like most?
Moon fans show strongest brand affinity for Jotex (78.71×), Western Union (14.3×), and Tagesschau (2.57×) over the country average.
Where do Moon fans live in Germany?
Moon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 304,546), Bayern (reach 294,467), and Baden-Württemberg (reach 212,218). These three regions account for the largest share of the active audience.
What other brands do Moon fans also like?
Beyond Moon itself, the audience over-indexes on Western Union (14.3×), Tagesschau (2.57×), Dailymotion (7.92×), and Real property (5.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.