Moon Audience in Germany
A data profile of the people who buy, follow and care about Moon in Germany — modelled from more than twelve digital signal sources. Moon has an estimated audience of 1,365,905 people in Germany.
The average Moon fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Western Union, Tagesschau, Smyths Toys Superstores, with strongest over-indexing on Western Union (5.58× the country average).
Demographically, the Moon audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Moon fan in Germany is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
At a glance
The key figures that characterise the Moon profile in Germany.
Search interest · 12-month trend
Demographics of Moon fans
57.5% are female, 42.5% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 37.7 |
| Estimated audience size | 1,365,905 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Moon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
Geography
Where the Moon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.74× | |
| 02 | Berlin | ~80K | 1.35× | |
| 03 | Bayern | ~300K | 1.28× | |
| 04 | Baden-Württemberg | ~200K | 1.18× | |
| 05 | Hamburg | ~30K | 1.11× | |
| 06 | Bremen | ~10K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~300K | 1.02× | |
| 08 | Rheinland-Pfalz | ~70K | 1.02× | |
| 09 | Niedersachsen | ~100K | 0.90× | |
| 10 | Schleswig-Holstein | ~40K | 0.87× | |
| 11 | Sachsen | ~60K | 0.84× | |
| 12 | Thüringen | ~30K | 0.82× | |
| 13 | Brandenburg | ~30K | 0.80× | |
| 14 | Sachsen-Anhalt | ~30K | 0.77× | |
| 15 | Saarland | ~10K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Moon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wizards of Waverly Place | Movies & TV | 14.99× | ||
| 02 | Martinique | Travel & Leisure | 14.99× | ||
| 03 | Astrophysics | Politics & Society | 10.99× | ||
| 04 | Smyths Toys Superstores | Shopping | 10.76× | ||
| 05 | Horoscope | Health | 7.67× | ||
| 06 | Western Union | Business & Career | 5.58× | ||
| 07 | Procurement | Business & Career | 4.78× | ||
| 08 | MoneyGram | Business & Career | 4.27× | ||
| 09 | Eurodance | Music & Radio | 3.63× | ||
| 10 | Robert Redford | Movies & TV | 3.29× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 3.26× | ||
| 12 | Pedro Pascal | Movies & TV | 3.15× | ||
| 13 | Real property | Home & Garden | 3.09× | ||
| 14 | Solidarity | Politics & Society | 2.94× | ||
| 15 | Picture book | Literature | 2.22× | ||
| 16 | MSN | News | 2.21× | ||
| 17 | Focus | News | 1.93× | ||
| 18 | Tagesschau | Movies & TV | 1.90× | ||
| 19 | Netto Marken-Discount | Shopping | 1.52× | ||
| 20 | Family | Kids & Family | 1.51× |
Personality of the Moon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.56× | |
| Spirituality | BALANCE | 1.77× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.87× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Frequently asked questions
How many fans does Moon have in Germany?
Moon has an estimated audience of 1,365,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moon fans?
57.5% of Moon fans are female, 42.5% are male, with an average age of 37.7 years.
Which brands do Moon fans like most?
Moon fans show strongest brand affinity for Western Union (5.58×), Tagesschau (1.9×), and Smyths Toys Superstores (10.76×) over the country average.
Where do Moon fans live in Germany?
Moon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Moon fans also like?
Beyond Moon itself, the audience over-indexes on Tagesschau (1.9×), Smyths Toys Superstores (10.76×), Horoscope (7.67×), and Robert Redford (3.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
See Moon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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