Horoscope Audience in Germany
Horoscope has an estimated audience of 978,145 people in Germany. 76.9% are female, 23.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Astrological sign, Zodiac, Astrology, Planets in astrology, Numerology.
The average Horoscope fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Astrological sign, Zodiac, Astrology, with strongest over-indexing on Astrological sign (20.88× the country average). Demographically, the Horoscope audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Horoscope fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 39.8 |
| Estimated audience size | 978,145 |
Audience persona
The typical Horoscope fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Astrological sign.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,905 | 1.06× |
| Bayern | 170,351 | 1.08× |
| Baden-Württemberg | 143,647 | 1.08× |
| Niedersachsen | 111,578 | 1.17× |
| Hessen | 65,642 | 0.88× |
| Rheinland-Pfalz | 48,885 | 1× |
| Sachsen | 46,315 | 0.97× |
| Berlin | 34,776 | 0.8× |
| Schleswig-Holstein | 33,608 | 0.96× |
| Brandenburg | 32,504 | 1.07× |
| Thüringen | 27,947 | 1.12× |
| Sachsen-Anhalt | 27,401 | 1.08× |
| Hamburg | 19,849 | 0.9× |
| Mecklenburg-Vorpommern | 18,163 | 0.97× |
| Saarland | 12,958 | 1.08× |
| Bremen | 6,621 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Astrological sign | 20.88× | Health |
| Zodiac | 15.9× | Health |
| Astrology | 10.05× | Health |
| Planets in astrology | 25.44× | Politics & Society |
| Numerology | 19.43× | Health |
| Divinatory, esoteric and occult tarot | 19.91× | Health |
| Tarot | 10.52× | Health |
| Crystal healing | 11.25× | Health |
| Vudu | 19.46× | Internet & Social Media |
| Clairvoyance | 14.97× | Politics & Society |
| Psychic reading | 24.2× | Politics & Society |
| Cartomancy | 14.22× | Health |
| Palmistry | 17.5× | Health |
| Fortune-telling | 16.24× | Health |
| Enlightenment (spiritual) | 8.27× | Politics & Society |
| Soul | 4.5× | Health |
| Planet | 4.44× | Travel & Leisure |
| Moon | 7.67× | Travel & Leisure |
| Western astrology | 17.44× | Politics & Society |
| Gratitude | 3.39× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.16 |
| Pet Ownership | JOY | 1.75 |
| Indulgence | JOY | 1.68 |
| Sustainability | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Spain | 6.3% |
| Thailand | 6.1% |
See Horoscope audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horoscope have in Germany?
Horoscope has an estimated audience of 978,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horoscope fans?
76.9% of Horoscope fans are female, 23.1% are male, with an average age of 39.8 years.
Which brands do Horoscope fans like most?
Horoscope fans show strongest brand affinity for Astrological sign (20.88×), Zodiac (15.9×), and Astrology (10.05×) over the country average.
Where do Horoscope fans live in Germany?
Horoscope fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,905), Bayern (reach 170,351), and Baden-Württemberg (reach 143,647). These three regions account for the largest share of the active audience.
What other brands do Horoscope fans also like?
Beyond Horoscope itself, the audience over-indexes on Zodiac (15.9×), Astrology (10.05×), Planets in astrology (25.44×), and Numerology (19.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.