Gratitude Audience in Germany
Gratitude has an estimated audience of 5,889,547 people in Germany. 63.2% are female, 36.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pets, Tagesschau, Spiegel Online, Automobiles, Lieferando.de.
The average Gratitude fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pets, Tagesschau, Spiegel Online, with strongest over-indexing on Pets (1.74× the country average). Demographically, the Gratitude audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gratitude fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 37.1 |
| Estimated audience size | 5,889,547 |
Audience persona
The typical Gratitude fan in Germany is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Pets.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,334,237 | 1.04× |
| Bayern | 1,037,207 | 1.1× |
| Baden-Württemberg | 992,031 | 1.23× |
| Niedersachsen | 622,285 | 1.09× |
| Hessen | 476,681 | 1.06× |
| Sachsen | 319,785 | 1.11× |
| Rheinland-Pfalz | 313,790 | 1.06× |
| Schleswig-Holstein | 235,156 | 1.11× |
| Berlin | 231,573 | 0.88× |
| Brandenburg | 211,885 | 1.16× |
| Thüringen | 150,044 | 1× |
| Hamburg | 133,357 | 1× |
| Sachsen-Anhalt | 126,114 | 0.83× |
| Mecklenburg-Vorpommern | 91,713 | 0.82× |
| Saarland | 64,288 | 0.89× |
| Bremen | 31,735 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pets | 1.74× | Pets & Animals |
| Tagesschau | 1.72× | Movies & TV |
| Spiegel Online | 1.72× | News |
| Automobiles | 1.61× | Cars & Mobility |
| Lieferando.de | 1.68× | Food & Beverages |
| Gala | 1.63× | News |
| Beşiktaş J.K. | 3.41× | Sports |
| Zendaya | 4.94× | Movies & TV |
| Airbnb | 1.61× | Travel & Leisure |
| Focus | 2.26× | News |
| Flowering plant | 2.77× | Home & Garden |
| Fenerbahçe S.K. | 3.01× | Sports |
| Satire | 2.55× | Literature |
| Zac Efron | 4.32× | Movies & TV |
| Trabzonspor | 3.18× | Sports |
| French Bulldog | 2.05× | Pets & Animals |
| Running | 2.25× | Sports |
| Primark | 1.62× | Shopping |
| Costume party | 6.07× | Arts & Culture |
| Makeup brush | 3.23× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.42 |
| Mindfulness | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Design Affinity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
See Gratitude audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gratitude have in Germany?
Gratitude has an estimated audience of 5,889,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gratitude fans?
63.2% of Gratitude fans are female, 36.8% are male, with an average age of 37.1 years.
Which brands do Gratitude fans like most?
Gratitude fans show strongest brand affinity for Pets (1.74×), Tagesschau (1.72×), and Spiegel Online (1.72×) over the country average.
Where do Gratitude fans live in Germany?
Gratitude fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,334,237), Bayern (reach 1,037,207), and Baden-Württemberg (reach 992,031). These three regions account for the largest share of the active audience.
What other brands do Gratitude fans also like?
Beyond Gratitude itself, the audience over-indexes on Tagesschau (1.72×), Spiegel Online (1.72×), Automobiles (1.61×), and Lieferando.de (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.