Rascasse Audience Intelligence

Gratitude Audience in Germany

A data profile of the people who buy, follow and care about Gratitude in Germany — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 5,889,547 people in Germany.

#508among Topic in Germany#16in Politics & Society

The average Gratitude fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, House music, Chihuahua (dog), with strongest over-indexing on Tagesschau (2.03× the country average).

Demographically, the Gratitude audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gratitude fan in Germany is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gratitude profile in Germany.

Audience size
5.9M
in Germany
Gender
63.2%♀
36.8% male
Age
37.1
average years
Country rank
#817
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gratitude fans

63.2% are female, 36.8% are male, average age 37.1.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Gratitude audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age37.1
Estimated audience size5,889,547
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Gratitude audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Gratitude audience comes from Germany.

Worldwide audience distribution share by country for Gratitude
CountryShare
United States27.2%
United Kingdom5.0%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gratitude audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gratitude fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M1.24×
02Hessen~500K1.10×
03Bayern~1M1.09×
04Brandenburg~200K1.09×
05Sachsen~300K1.06×
06Schleswig-Holstein~200K1.06×
07Niedersachsen~600K1.05×
08Rheinland-Pfalz~300K1.04×
09Hamburg~100K1.03×
10Nordrhein-Westfalen~1.5M1.00×
11Thüringen~200K1.00×
12Berlin~300K0.96×
13Saarland~70K0.96×
14Mecklenburg-Vorpommern~100K0.88×
15Bremen~40K0.86×
16Sachsen-Anhalt~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Gratitude, Germany
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gratitude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gratitude audience
#·InterestCategoryAffinity×
01DairyFood & Beverages2.82×
02Chihuahua (dog)Pets & Animals2.80×
03Deutsch lernenBusiness & Career2.76×
04Shih TzuPets & Animals2.57×
05Black catPets & Animals2.56×
06BeaglePets & Animals2.46×
07Doberman PinscherPets & Animals2.42×
08Yorkshire TerrierPets & Animals2.41×
09High schoolBusiness & Career2.38×
10British ShorthairPets & Animals2.36×
11FocusNews2.33×
12RefrigeratorHome & Garden2.33×
13French BulldogPets & Animals2.32×
14Siberian HuskyPets & Animals2.29×
15Labrador RetrieverPets & Animals2.27×
16House musicMusic & Radio2.23×
17BulldogPets & Animals2.18×
18TagesschauMovies & TV2.03×
19BarsTravel & Leisure1.94×
20Musical instrumentMusic & Radio1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gratitude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gratitude audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.50×
Healthy LifestyleBALANCE1.30×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gratitude audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Pet OwnershipJOY0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gratitude have in Germany?

Gratitude has an estimated audience of 5,889,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gratitude fans?

63.2% of Gratitude fans are female, 36.8% are male, with an average age of 37.1 years.

03

Which brands do Gratitude fans like most?

Gratitude fans show strongest brand affinity for Tagesschau (2.03×), House music (2.23×), and Chihuahua (dog) (2.8×) over the country average.

04

Where do Gratitude fans live in Germany?

Gratitude fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gratitude fans also like?

Beyond Gratitude itself, the audience over-indexes on House music (2.23×), Chihuahua (dog) (2.8×), Focus (2.33×), and French Bulldog (2.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Gratitude audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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