A data profile of the people who buy, follow and care about Gratitude in Spain — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 3,944,339 people in Spain.
Gratitude has an estimated audience of 3,944,339 people in Spain. 68.1% are female, 31.9% are male, average age 42.2. Top brand affinities: Anne Hathaway, Sabadell, Real property, Flower, Coches.net.
Top brand affinities include Anne Hathaway, Sabadell, Real property, with strongest over-indexing on Anne Hathaway (4.2× the country average).
Demographically, the Gratitude audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Gratitude fan in Spain is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Gratitude profile in Spain.
68.1% are female, 31.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.2 |
| Estimated audience size | 3,944,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Gratitude audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 5.28× | ||
| 02 | Anne Hathaway | Movies & TV | 4.20× | ||
| 03 | Real property | Home & Garden | 2.38× | ||
| 04 | British Shorthair | Pets & Animals | 2.33× | ||
| 05 | Innovation | Business & Career | 1.88× | ||
| 06 | Made in Italy | Business & Career | 1.88× | ||
| 07 | Crochet | Home & Garden | 1.84× | ||
| 08 | Air conditioning | Technology & Electronics | 1.79× | ||
| 09 | El Mueble | Home & Garden | 1.77× | ||
| 10 | Flower | Home & Garden | 1.73× | ||
| 11 | Swimming pool | Sports | 1.66× | ||
| 12 | Travel photography | Technology & Electronics | 1.64× | ||
| 13 | Energy | Home & Garden | 1.63× | ||
| 14 | Coches.net | Cars & Mobility | 1.60× | ||
| 15 | Hipercor | Shopping | 1.60× | ||
| 16 | Sabadell | Business & Career | 1.59× | ||
| 17 | Clinic | Health | 1.55× | ||
| 18 | Documentary movies | Movies & TV | 1.52× | ||
| 19 | Poetry | Literature | 1.51× | ||
| 20 | Modern art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.66× | |
| Individualism | JOY | 1.52× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.