A data profile of the people who buy, follow and care about Poetry in Spain — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 8,321,672 people in Spain.
The average Poetry fan in Spain is 43.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Consumer electronics, Fiction books, Short story, with strongest over-indexing on Consumer electronics (1.52× the country average).
Demographically, the Poetry audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Poetry fan in Spain is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Poetry profile in Spain.
66.9% are female, 33.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.9 |
| Estimated audience size | 8,321,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Poetry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
Where the Poetry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.33× | |
| 02 | Community of Madrid | ~2M | 1.31× | |
| 03 | Balearic Islands | ~300K | 1.12× | |
| 04 | Comunidad Valenciana | ~1M | 1.11× | |
| 05 | Region of Murcia | ~300K | 1.05× | |
| 06 | Andalusia | ~1.5M | 1.00× | |
| 07 | Aragon | ~200K | 1.00× | |
| 08 | La Rioja | ~50K | 1.00× | |
| 09 | Canary Islands | ~400K | 0.99× | |
| 10 | Navarre | ~100K | 0.97× | |
| 11 | Galicia | ~400K | 0.96× | |
| 12 | Castilla-La Mancha | ~300K | 0.96× | |
| 13 | Cantabria | ~100K | 0.96× | |
| 14 | Principality of Asturias | ~200K | 0.94× | |
| 15 | Castile and León | ~300K | 0.93× | |
| 16 | Extremadura | ~200K | 0.93× | |
| 17 | Basque Autonomous Country | ~300K | 0.91× |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frases de Amor | Internet & Social Media | 2.46× | ||
| 02 | Public library | Literature | 2.23× | ||
| 03 | Creative writing | Business & Career | 2.06× | ||
| 04 | Short story | Literature | 2.01× | ||
| 05 | Non-fiction books | Literature | 1.98× | ||
| 06 | Spoken word | Business & Career | 1.92× | ||
| 07 | E-book readers | Technology & Electronics | 1.85× | ||
| 08 | Bestseller | Literature | 1.73× | ||
| 09 | Bookselling | Literature | 1.71× | ||
| 10 | Novel | Literature | 1.69× | ||
| 11 | Interpersonal relationship | Kids & Family | 1.64× | ||
| 12 | Handmade | Home & Garden | 1.64× | ||
| 13 | Fairy tale | Literature | 1.61× | ||
| 14 | Fiction books | Literature | 1.57× | ||
| 15 | E-books | Literature | 1.55× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 1.54× | ||
| 17 | Art jewelry | Fashion & Accessoires | 1.53× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 19 | Gratitude | Politics & Society | 1.51× | ||
| 20 | Panties | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.18× | |
| Creativity | OPEN | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Patriotism | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 0.95× |
Poetry has an estimated audience of 8,321,672 people in Spain, concentrated in Catalonia and Community of Madrid.
66.9% of Poetry fans are female, 33.1% are male, with an average age of 43.9 years.
Poetry fans show strongest brand affinity for Consumer electronics (1.52×), Fiction books (1.57×), and Short story (2.01×) over the country average.
Poetry fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~2M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Poetry itself, the audience over-indexes on Fiction books (1.57×), Short story (2.01×), Novel (1.69×), and Creative writing (2.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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