A data profile of the people who buy, follow and care about Spoken word in Spain — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 2,187,907 people in Spain.
Spoken word has an estimated audience of 2,187,907 people in Spain. 65.1% are female, 34.9% are male, average age 43.0. Top brand affinities: Iberia (airline), WhatsApp, Satire, Rayo Vallecano, New Testament.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.69× the country average).
Demographically, the Spoken word audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Spoken word fan in Spain is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Spoken word profile in Spain.
65.1% are female, 34.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.0 |
| Estimated audience size | 2,187,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Spoken word audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Spoken word audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 9.62× | ||
| 02 | Italo disco | Music & Radio | 7.21× | ||
| 03 | Satire | Literature | 6.91× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 4.93× | ||
| 05 | Japanese hip hop | Music & Radio | 3.98× | ||
| 06 | Book discussion club | Literature | 3.97× | ||
| 07 | Volunteering | Politics & Society | 3.67× | ||
| 08 | Refrigerator | Home & Garden | 3.49× | ||
| 09 | Bookselling | Literature | 3.09× | ||
| 10 | Badoo | Internet & Social Media | 2.91× | ||
| 11 | Internet & Social Media | 2.86× | |||
| 12 | Iberia (airline) | Travel & Leisure | 2.69× | ||
| 13 | ABC | Movies & TV | 2.53× | ||
| 14 | Distilled beverage | Food & Beverages | 2.39× | ||
| 15 | Mango | Shopping | 2.32× | ||
| 16 | Genetics | Kids & Family | 2.24× | ||
| 17 | TripAdvisor | Travel & Leisure | 2.15× | ||
| 18 | Wikipedia | Internet & Social Media | 2.08× | ||
| 19 | Aldi | Shopping | 1.92× | ||
| 20 | Poetry | Literature | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.66× | |
| Community Orientation | OPEN | 1.65× | |
| Tradition | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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