Spoken word Audience in Germany
Spoken word has an estimated audience of 1,303,475 people in Germany. 56.8% are female, 43.2% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Israel, Stradivarius, Unique Gifts, Combat sport, Progressive rock.
The average Spoken word fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Israel, Stradivarius, Unique Gifts, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Spoken word audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Spoken word fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 34.9 |
| Estimated audience size | 1,303,475 |
Audience persona
The typical Spoken word fan in Germany is more female, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,349 | 0.5× |
| Baden-Württemberg | 122,117 | 0.69× |
| Berlin | 109,902 | 1.89× |
| Bayern | 108,740 | 0.52× |
| Niedersachsen | 75,917 | 0.6× |
| Hessen | 72,423 | 0.73× |
| Sachsen | 61,610 | 0.96× |
| Thüringen | 34,048 | 1.03× |
| Sachsen-Anhalt | 33,067 | 0.98× |
| Rheinland-Pfalz | 31,636 | 0.48× |
| Brandenburg | 30,648 | 0.76× |
| Schleswig-Holstein | 29,676 | 0.63× |
| Mecklenburg-Vorpommern | 29,083 | 1.17× |
| Saarland | 28,911 | 1.81× |
| Bremen | 28,003 | 2.51× |
| Hamburg | 22,075 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.45× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.57× | Shopping |
| Combat sport | 1.59× | Sports |
| Progressive rock | 1.78× | Music & Radio |
| Urban horticulture | 1.78× | Home & Garden |
| Knauf Insulation | 11.75× | Business & Career |
| Christmas Gift | 1.53× | Kids & Family |
| Buying a House | 4.99× | Home & Garden |
| KLIX (AM) | 2.03× | Music & Radio |
| Commercial mortgage | 1.61× | Business & Career |
| Corona (band) | 1.81× | Music & Radio |
| Buying and Selling Real Estate | 5.1× | Home & Garden |
| Home Delivery | 1.78× | Food & Beverages |
| Bank account | 1.85× | Business & Career |
| Este, Veneto | 1.53× | Travel & Leisure |
| Final Fantasy XIII (13) | 10.64× | Games |
| Hakone, Kanagawa | 3.79× | Travel & Leisure |
| Cachorro | 2.01× | Pets & Animals |
| Information sensitivity | 3.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.33 |
| Mindfulness | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.44 |
| Sustainability | BALANCE | 1.41 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
See Spoken word audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Spoken word have in Germany?
Spoken word has an estimated audience of 1,303,475 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Spoken word fans?
56.8% of Spoken word fans are female, 43.2% are male, with an average age of 34.9 years.
Which brands do Spoken word fans like most?
Spoken word fans show strongest brand affinity for Israel (2.45×), Stradivarius (1.97×), and Unique Gifts (1.57×) over the country average.
Where do Spoken word fans live in Germany?
Spoken word fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,349), Baden-Württemberg (reach 122,117), and Berlin (reach 109,902). These three regions account for the largest share of the active audience.
What other brands do Spoken word fans also like?
Beyond Spoken word itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.57×), Combat sport (1.59×), and Progressive rock (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.