Spoken word Audience in United States

Spoken word logo

Spoken word has an estimated audience of 22,265,233 people in United States. 60.2% are female, 39.8% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Nationality, Israel, Progressive rock, Bank account.

The average Spoken word fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Nationality, Israel, with strongest over-indexing on Combat sport (1.76× the country average). Demographically, the Spoken word audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Spoken word fans

Demographic split for Spoken word audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.6
Estimated audience size22,265,233

Audience persona

The typical Spoken word fan in United States is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Spoken word in United States
RegionReachAffinity
California2,958,1851.21×
Texas1,823,6650.95×
Florida1,682,6361.12×
New York1,558,8041.25×
Georgia1,130,0141.65×
North Carolina861,0191.29×
Illinois790,2821.07×
Pennsylvania753,6941.01×
Ohio640,3350.93×
New Jersey609,9281.08×
Virginia607,6651.12×
Michigan547,9810.94×
Maryland502,7111.31×
Arizona474,9201.04×
Tennessee459,8031.03×
Washington454,5061.02×
Massachusetts429,5340.98×
Alabama394,8901.27×
South Carolina381,8101.14×
Indiana347,7480.85×
Utah340,1691.71×
Oregon331,8431.3×
Missouri328,9500.92×
Louisiana306,3871.07×
Minnesota304,7840.96×
Colorado293,6470.84×
Wisconsin241,0140.72×
Nevada227,5911.06×
Kentucky222,1130.8×
Connecticut215,0760.96×
Oklahoma211,8720.86×
Mississippi185,5511.01×
Arkansas160,1300.87×
Kansas141,4870.81×
Iowa130,4830.71×
Washington, District of Columbia96,8181.45×
Idaho92,9560.83×
New Mexico80,7930.72×
New Hampshire72,1230.82×
Hawaii65,6330.69×
Rhode Island62,6790.88×
West Virginia61,2720.59×
Delaware59,2490.96×
Nebraska56,4990.51×
Maine55,6810.7×
Alaska52,4101.1×
Montana45,6880.74×
South Dakota45,0960.88×
North Dakota43,9080.96×
Wyoming42,4851.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spoken word audience
BrandAffinityCategory
Combat sport1.76×Sports
Nationality2.27×Politics & Society
Israel1.85×Travel & Leisure
Progressive rock1.79×Music & Radio
Bank account2.08×Business & Career
Nebraska Cornhuskers football2.53×Sports
Jesse Plemons2.37×Movies & TV
Noodle (Gorillaz)1.79×Music & Radio
JDSU1.51×Business & Career
Tierra Cali3.63×Travel & Leisure
Charlamagne Tha God4.33×Movies & TV
Nipsey Hussle2.5×Music & Radio
Corona (band)2.32×Music & Radio
Home staging1.94×Home & Garden
Jaws1.97×Movies & TV
Grammarly1.66×Business & Career
Glossier1.86×Beauty & Wellness
Jeep Grand Cherokee (WJ)2.09×Cars & Mobility
Queens College, City University of New York2.42×Business & Career
Holt Renfrew4.29×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spoken word audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
MindfulnessBALANCE1.48
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.38
SpiritualityBALANCE1.32
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Spoken word
CountryShare
United States27.0%
India7.3%
Brazil5.1%

See Spoken word audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Spoken word have in United States?

Spoken word has an estimated audience of 22,265,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Spoken word fans?

60.2% of Spoken word fans are female, 39.8% are male, with an average age of 38.6 years.

Which brands do Spoken word fans like most?

Spoken word fans show strongest brand affinity for Combat sport (1.76×), Nationality (2.27×), and Israel (1.85×) over the country average.

Where do Spoken word fans live in United States?

Spoken word fans in United States are most concentrated in California (reach 2,958,185), Texas (reach 1,823,665), and Florida (reach 1,682,636). These three regions account for the largest share of the active audience.

What other brands do Spoken word fans also like?

Beyond Spoken word itself, the audience over-indexes on Nationality (2.27×), Israel (1.85×), Progressive rock (1.79×), and Bank account (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.