Rascasse Audience Intelligence

Spoken word Audience in United States

A data profile of the people who buy, follow and care about Spoken word in United States — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 22,265,233 people in United States.

#981among Topic in United States#161in Business & Career

The average Spoken word fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Poetry, Metaphysics, with strongest over-indexing on Planet Fitness (1.9× the country average).

Demographically, the Spoken word audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spoken word fan in United States is more female, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spoken word profile in United States.

Audience size
22.3M
in United States
Gender
60.2%♀
39.8% male
Age
38.6
average years
Country rank
#1433
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spoken word fans

60.2% are female, 39.8% are male, average age 38.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Spoken word audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.6
Estimated audience size22,265,233
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Spoken word audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Spoken word audience comes from United States.

Worldwide audience distribution share by country for Spoken word
CountryShare
United States27.0%
India7.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spoken word audience in United States is strongest.

Fig. 05

Top regions by affinity

Spoken word fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.52×
02Utah~300K1.45×
03Maryland~500K1.34×
04Oregon~300K1.21×
05North Carolina~800K1.20×
06Washington, District of Columbia~80K1.19×
07California~3M1.14×
08New York~1.5M1.12×
09South Carolina~400K1.11×
10Alabama~300K1.11×
11Virginia~600K1.10×
12Illinois~800K1.06×
13Florida~1.5M1.05×
14Louisiana~300K1.04×
15Alaska~50K1.04×
16Mississippi~200K1.03×
17Vermont~40K1.03×
18New Jersey~600K1.02×
19Delaware~60K1.02×
20Tennessee~500K1.01×
21North Dakota~50K1.01×
22Washington~400K1.00×
23Connecticut~200K1.00×
24Nevada~200K0.99×
25Pennsylvania~700K0.98×
26South Dakota~50K0.98×
27Arizona~400K0.97×
28Rhode Island~70K0.97×
29Massachusetts~400K0.96×
30Missouri~300K0.96×
31Arkansas~200K0.96×
32Hawaii~90K0.96×
33New Hampshire~80K0.96×
34Montana~60K0.96×
35Idaho~100K0.95×
36Michigan~500K0.94×
37Minnesota~300K0.94×
38Texas~2M0.93×
39Oklahoma~200K0.93×
40New Mexico~100K0.93×
41West Virginia~100K0.92×
42Maine~70K0.92×
43Kansas~200K0.90×
44Ohio~600K0.89×
45Indiana~400K0.89×
46Kentucky~200K0.89×
47Nebraska~100K0.89×
48Iowa~200K0.88×
49Colorado~300K0.87×
50Wisconsin~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Spoken word, United States
0.87×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spoken word audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spoken word audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics3.11×
02New TestamentPolitics & Society2.96×
03MetaphysicsBusiness & Career2.26×
04British hip hopMusic & Radio2.21×
05CBS SportsMovies & TV2.16×
06Millie Bobby BrownMovies & TV2.14×
07Diaper bagKids & Family2.13×
08Broadway theatreTravel & Leisure2.09×
09PoetryLiterature1.98×
10InnovationBusiness & Career1.98×
11Catholic ChurchPolitics & Society1.97×
12Planet FitnessSports1.90×
13FolklorePolitics & Society1.77×
14DentistryBusiness & Career1.74×
15Digital photographyBusiness & Career1.71×
16Britney SpearsMusic & Radio1.69×
17Subscription business modelShopping1.68×
18GeneticsKids & Family1.63×
19RadioTechnology & Electronics1.60×
20Bass guitarMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spoken word audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spoken word audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
MindfulnessBALANCE1.53×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spoken word audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Social Media UsageJOY0.94×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spoken word have in United States?

Spoken word has an estimated audience of 22,265,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spoken word fans?

60.2% of Spoken word fans are female, 39.8% are male, with an average age of 38.6 years.

03

Which brands do Spoken word fans like most?

Spoken word fans show strongest brand affinity for Planet Fitness (1.9×), Poetry (1.98×), and Metaphysics (2.26×) over the country average.

04

Where do Spoken word fans live in United States?

Spoken word fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Spoken word fans also like?

Beyond Spoken word itself, the audience over-indexes on Poetry (1.98×), Metaphysics (2.26×), CBS Sports (2.16×), and Web server (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Spoken word audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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