Poetry Audience in United States

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Poetry has an estimated audience of 50,235,487 people in United States. 64.3% are female, 35.7% are male, average age 39.4. Top regions: Texas, California, New York. Top brand affinities: Literature, Gratitude, Bad Bunny, Creative writing, Novel.

The average Poetry fan in United States is 39.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Literature, Gratitude, Bad Bunny, with strongest over-indexing on Literature (1.57× the country average). Demographically, the Poetry audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Field of study

Demographics of Poetry fans

Demographic split for Poetry audience in United States
MetricValue
Female64.3%
Male35.7%
Average age39.4
Estimated audience size50,235,487

Audience persona

The typical Poetry fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Literature.

Top regions in United States

Top regions ranked by reach for Poetry in United States
RegionReachAffinity
Texas4,875,4841.13×
California3,573,3650.65×
New York3,088,4321.1×
Florida2,927,7630.86×
Georgia1,554,6271×
Pennsylvania1,512,5840.89×
Illinois1,489,9480.89×
North Carolina1,384,3160.92×
Ohio1,355,9840.88×
Virginia1,257,0291.03×
Michigan1,206,0470.92×
Washington1,160,2641.15×
New Jersey1,117,9750.88×
Tennessee1,025,0831.02×
Arizona1,016,7470.99×
Massachusetts994,8111.01×
Indiana942,5831.03×
Maryland927,5331.07×
Minnesota764,1161.06×
Missouri747,9710.92×
Iowa737,3141.78×
Alabama683,9560.97×
Colorado657,4330.83×
South Carolina611,2610.81×
Oregon590,5911.03×
Wisconsin580,0320.77×
Louisiana576,6050.89×
Oklahoma509,2840.91×
Kentucky486,4320.77×
South Dakota469,2384.04×
Connecticut457,5460.91×
Kansas410,8051.04×
Utah393,7730.88×
Nevada389,9480.8×
Mississippi363,5690.88×
Arkansas355,6270.86×
Nebraska267,7841.06×
New Mexico231,4120.92×
Idaho200,8390.8×
West Virginia197,9470.85×
Hawaii193,0220.89×
New Hampshire180,3530.91×
Maine168,9890.94×
Washington, District of Columbia166,3631.1×
Montana146,4231.05×
Rhode Island135,9050.85×
Alaska106,2860.99×
Delaware98,4340.71×
Vermont92,5021.05×
North Dakota82,8750.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poetry audience
BrandAffinityCategory
Literature1.57×Business & Career
Gratitude1.52×Politics & Society
Bad Bunny1.98×Music & Radio
Creative writing2.22×Business & Career
Novel1.61×Literature
Spoken word1.98×Business & Career
Tumblr1.77×Internet & Social Media
Short story1.94×Literature
Quotation1.76×Business & Career
Pacific Ocean1.53×Travel & Leisure
Latin Music4.21×Music & Radio
Diary1.53×Kids & Family
Astrology1.57×Health
Benson Boone2.05×Music & Radio
Psychological thriller1.83×Literature
Bestseller1.6×Literature
Bookselling1.63×Literature
Humorism1.57×Literature
Crime fiction1.64×Literature
Barnes & Noble1.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poetry audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.25
MindfulnessBALANCE1.23
ExtroversionTHRILL1.18
SpiritualityBALANCE1.14
SustainabilityBALANCE1.07
Early Adopter MentalityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Poetry
CountryShare
United States18.9%
India6.3%
Italy5.6%

See Poetry audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Poetry have in United States?

Poetry has an estimated audience of 50,235,487 people in United States, concentrated in Texas and California.

What is the gender split and age of Poetry fans?

64.3% of Poetry fans are female, 35.7% are male, with an average age of 39.4 years.

Which brands do Poetry fans like most?

Poetry fans show strongest brand affinity for Literature (1.57×), Gratitude (1.52×), and Bad Bunny (1.98×) over the country average.

Where do Poetry fans live in United States?

Poetry fans in United States are most concentrated in Texas (reach 4,875,484), California (reach 3,573,365), and New York (reach 3,088,432). These three regions account for the largest share of the active audience.

What other brands do Poetry fans also like?

Beyond Poetry itself, the audience over-indexes on Gratitude (1.52×), Bad Bunny (1.98×), Creative writing (2.22×), and Novel (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.