Rascasse Audience Intelligence

Poetry Audience in United States

A data profile of the people who buy, follow and care about Poetry in United States — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 50,235,487 people in United States.

#27among Field of study in United States#294among Topic in United States#10in Literature

The average Poetry fan in United States is 39.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Literature, Gratitude, Bad Bunny, with strongest over-indexing on Literature (1.57× the country average).

Demographically, the Poetry audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poetry fan in United States is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Literature.

Category: Literature · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poetry profile in United States.

Audience size
50.2M
in United States
Gender
64.3%♀
35.7% male
Age
39.4
average years
Country rank
#401
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poetry fans

64.3% are female, 35.7% are male, average age 39.4.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Poetry audience in United States
MetricValue
Female64.3%
Male35.7%
Average age39.4
Estimated audience size50,235,487
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Poetry audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Poetry audience comes from United States.

Worldwide audience distribution share by country for Poetry
CountryShare
United States18.9%
India6.3%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poetry audience in United States is strongest.

Fig. 05

Top regions by affinity

Poetry fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~500K4.33×
02Iowa~700K1.65×
03Texas~5M1.12×
04Vermont~100K1.12×
05Nebraska~300K1.11×
06Washington~1M1.09×
07New York~3M1.08×
08Minnesota~700K1.04×
09Montana~100K1.04×
10Kansas~400K1.03×
11Maryland~900K1.02×
12Alaska~100K1.02×
13Indiana~900K1.01×
14Oregon~600K1.01×
15Washington, District of Columbia~200K1.01×
16Virginia~1M1.00×
17Massachusetts~1M0.99×
18Georgia~1.5M0.98×
19Alabama~700K0.97×
20New Hampshire~200K0.97×
21Maine~200K0.97×
22Tennessee~1M0.96×
23Oklahoma~500K0.94×
24New Mexico~200K0.94×
25Arizona~900K0.93×
26Connecticut~500K0.92×
27Hawaii~200K0.92×
28Pennsylvania~1.5M0.91×
29North Carolina~1.5M0.91×
30Missouri~700K0.91×
31Illinois~1.5M0.89×
32Michigan~1M0.89×
33New Jersey~1M0.89×
34Louisiana~600K0.88×
35Mississippi~400K0.88×
36Arkansas~400K0.88×
37California~5M0.87×
38Idaho~200K0.87×
39Ohio~1.5M0.86×
40Utah~400K0.86×
41West Virginia~200K0.86×
42North Dakota~90K0.86×
43Kentucky~500K0.84×
44Rhode Island~100K0.84×
45Florida~3M0.82×
46Colorado~600K0.81×
47South Carolina~600K0.81×
48Wisconsin~600K0.80×
49Nevada~400K0.80×
50Delaware~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Poetry, United States
0.77×1.00×4.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poetry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poetry audience
#·InterestCategoryAffinity×
01Latin MusicMusic & Radio4.21×
02Creative writingBusiness & Career2.22×
03Bad BunnyMusic & Radio1.98×
04Spoken wordBusiness & Career1.98×
05Short storyLiterature1.94×
06Psychological thrillerLiterature1.83×
07TumblrInternet & Social Media1.77×
08QuotationBusiness & Career1.76×
09Crime fictionLiterature1.64×
10BooksellingLiterature1.63×
11NovelLiterature1.61×
12BestsellerLiterature1.60×
13LiteratureBusiness & Career1.57×
14AstrologyHealth1.57×
15HumorismLiterature1.57×
16Barnes & NobleLiterature1.57×
17Pacific OceanTravel & Leisure1.53×
18DiaryKids & Family1.53×
19GratitudePolitics & Society1.52×
20Non-fiction booksLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poetry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poetry audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
TraditionCONSERVATISM1.25×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poetry audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.99×
Career OrientationPOWER1.00×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poetry have in United States?

Poetry has an estimated audience of 50,235,487 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Poetry fans?

64.3% of Poetry fans are female, 35.7% are male, with an average age of 39.4 years.

03

Which brands do Poetry fans like most?

Poetry fans show strongest brand affinity for Literature (1.57×), Gratitude (1.52×), and Bad Bunny (1.98×) over the country average.

04

Where do Poetry fans live in United States?

Poetry fans in United States are most concentrated in Texas (reach ~5M), California (reach ~5M), and New York (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Poetry fans also like?

Beyond Poetry itself, the audience over-indexes on Gratitude (1.52×), Bad Bunny (1.98×), Creative writing (2.22×), and Novel (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Poetry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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