Poetry Audience in Mexico

Poetry has an estimated audience of 8,764,488 people in Mexico. 58.3% are female, 41.7% are male, average age 32.9. Top brand affinities: Mario Benedetti, James Marsden, Alexander Skarsgård, Sebastian Yatra, Camila Cabello.
Top brand affinities include Mario Benedetti, James Marsden, Alexander Skarsgård, with strongest over-indexing on Mario Benedetti (1.68× the country average). Demographically, the Poetry audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Literature · Type: Topic · Subtype: Field of study
Demographics of Poetry fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 32.9 |
| Estimated audience size | 8,764,488 |
Audience persona
The typical Poetry fan in Mexico is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Mario Benedetti.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mario Benedetti | 1.68× | Literature |
| James Marsden | 1.53× | Movies & TV |
| Alexander Skarsgård | 1.5× | Movies & TV |
| Sebastian Yatra | 1.52× | Music & Radio |
| Camila Cabello | 1.52× | Music & Radio |
| Fargo (film) | 1.55× | Movies & TV |
| Urdu poetry | 1.51× | Literature |
| Reign (TV series) | 1.53× | Movies & TV |
| Ender's Game | 1.55× | Literature |
| Cujo (film) | 1.51× | Movies & TV |
| Once Upon a Time in America | 1.53× | Movies & TV |
| O Boticário | 1.6× | Shopping |
| Gangs of New York | 1.54× | Movies & TV |
| Boardwalk Empire | 1.53× | Movies & TV |
| The White Queen (TV series) | 1.55× | Movies & TV |
| Ray Donovan | 1.55× | Movies & TV |
| The Giver (film) | 1.55× | Movies & TV |
| The Royals (TV series) | 1.51× | Movies & TV |
| Menace II Society | 1.55× | Movies & TV |
| Magic City (TV series) | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.66 |
| Risk Appetite | THRILL | 2.52 |
| Spirituality | BALANCE | 1.53 |
| Travelling | THRILL | 1.29 |
| Creativity | OPEN | 1.18 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
See Poetry audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.