Poetry Audience in Mexico

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Poetry has an estimated audience of 8,764,488 people in Mexico. 58.3% are female, 41.7% are male, average age 32.9. Top brand affinities: Mario Benedetti, James Marsden, Alexander Skarsgård, Sebastian Yatra, Camila Cabello.

Top brand affinities include Mario Benedetti, James Marsden, Alexander Skarsgård, with strongest over-indexing on Mario Benedetti (1.68× the country average). Demographically, the Poetry audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Category: Literature · Type: Topic · Subtype: Field of study

Demographics of Poetry fans

Demographic split for Poetry audience in Mexico
MetricValue
Female58.3%
Male41.7%
Average age32.9
Estimated audience size8,764,488

Audience persona

The typical Poetry fan in Mexico is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Mario Benedetti.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poetry audience
BrandAffinityCategory
Mario Benedetti1.68×Literature
James Marsden1.53×Movies & TV
Alexander Skarsgård1.5×Movies & TV
Sebastian Yatra1.52×Music & Radio
Camila Cabello1.52×Music & Radio
Fargo (film)1.55×Movies & TV
Urdu poetry1.51×Literature
Reign (TV series)1.53×Movies & TV
Ender's Game1.55×Literature
Cujo (film)1.51×Movies & TV
Once Upon a Time in America1.53×Movies & TV
O Boticário1.6×Shopping
Gangs of New York1.54×Movies & TV
Boardwalk Empire1.53×Movies & TV
The White Queen (TV series)1.55×Movies & TV
Ray Donovan1.55×Movies & TV
The Giver (film)1.55×Movies & TV
The Royals (TV series)1.51×Movies & TV
Menace II Society1.55×Movies & TV
Magic City (TV series)1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poetry audience
TraitClusterScore
MindfulnessBALANCE2.66
Risk AppetiteTHRILL2.52
SpiritualityBALANCE1.53
TravellingTHRILL1.29
CreativityOPEN1.18
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Poetry
CountryShare
United States18.9%
India6.3%
Italy5.6%

See Poetry audiences in other countries

More Field of study audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.