A data profile of the people who buy, follow and care about Poetry in Mexico — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 8,764,488 people in Mexico.
Poetry has an estimated audience of 8,764,488 people in Mexico. 58.3% are female, 41.7% are male, average age 32.9. Top brand affinities: Mario Benedetti, James Marsden, Alexander Skarsgård, Sebastian Yatra, Camila Cabello.
Top brand affinities include Mario Benedetti, James Marsden, Alexander Skarsgård, with strongest over-indexing on Mario Benedetti (1.68× the country average).
Demographically, the Poetry audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
The typical Poetry fan in Mexico is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Mario Benedetti.
The key figures that characterise the Poetry profile in Mexico.
58.3% are female, 41.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 32.9 |
| Estimated audience size | 8,764,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Poetry audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mario Benedetti | Literature | 1.68× | ||
| 02 | O Boticário | Shopping | 1.60× | ||
| 03 | Fargo (film) | Movies & TV | 1.55× | ||
| 04 | Ender's Game | Literature | 1.55× | ||
| 05 | Ray Donovan | Movies & TV | 1.55× | ||
| 06 | The White Queen (TV series) | Movies & TV | 1.55× | ||
| 07 | The Giver (film) | Movies & TV | 1.55× | ||
| 08 | Menace II Society | Movies & TV | 1.55× | ||
| 09 | Magic City (TV series) | Movies & TV | 1.55× | ||
| 10 | Gangs of New York | Movies & TV | 1.54× | ||
| 11 | James Marsden | Movies & TV | 1.53× | ||
| 12 | Reign (TV series) | Movies & TV | 1.53× | ||
| 13 | Once Upon a Time in America | Movies & TV | 1.53× | ||
| 14 | Boardwalk Empire | Movies & TV | 1.53× | ||
| 15 | Sebastian Yatra | Music & Radio | 1.52× | ||
| 16 | Camila Cabello | Music & Radio | 1.52× | ||
| 17 | Urdu poetry | Literature | 1.51× | ||
| 18 | Cujo (film) | Movies & TV | 1.51× | ||
| 19 | The Royals (TV series) | Movies & TV | 1.51× | ||
| 20 | Alexander Skarsgård | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.97× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Career Orientation | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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